101. Storytelling & Story Selling (Chapter 9 reading of Play Big, Brand Bold)

“It is a human need to be told stories. The more we're governed by idiots and have no control over our destinies, the more we need to tell stories to each other about who we are, why we are, where we come from, and what might be possible”. The amazing Alan Rickman (Snape in Harry Potter for those who don’t know the name) once said this and I couldn’t agree more.

 

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