Brand Builders Lab with Suz Chadwick

408. The messaging shift you need to make right now!

In this episode, I discuss the shift from pain point marketing to positive, desire-based messaging. I explain how focusing on what's possible, using empowering language, and presenting growth opportunities can help you attract empowered, action-taking clients.
I also share practical examples for business coaches and nutritionists, and provide frameworks and strategies for updating your messaging to align with your dream clients.
Lastly, I offer a free positive messaging guide that includes tips, questions for client interviews, and a copywriting prompt to help you craft your new, positive messaging.
00:00 Introduction and Podcast Welcome 00:06 The Shift from Pain Point Marketing 01:24 Desire-Based Marketing: The 70/30 Rule 02:25 Empowering Messaging Examples 04:33 Three Core Transformations in Messaging05:13 Frameworks for Positive Messaging 14:00 Interviewing Clients for Better Messaging 18:13 Using AI for Positive Messaging 19:20 Conclusion and Final Thoughts
Grab your positive messaging guide now www.suzchadwick.com/messaging
NEXT STEPS:
READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
🌟Let's work together 1 on 1 - 1:1 BUSINESS & MINDSET COACHING 
🌟Join the Amplify Accelerator & start scaling AMPLIFY ACCELERATOR
🌟Need to get your business organised and working for you? Join BRAND BUILDERS ACADEMY will show you how to put profitable foundations of your business.
 
RESOURCES
5 powerful strategies to grow your business, brand & revenue 
From Unknown to In-demand - Building a brand that sells for you
How to become a paid speaker and get the gig
 
LINKS:
Website: www.suzchadwick.com 
Instagram: www.instagram.com/suzchadwick 
TikTok: www.tiktok.com/suzchadwick 
 
 

407. The Secret to Brand Growth that no one is talking about

In today's episode, I'll discuss incremental innovation and its importance in building a successful brand.
As we approach the end of the financial year, I've been reconsidering my business's trajectory and focusing on innovative strategies.
As business owners, we must continually ask ourselves how we can innovate. By doing so, we ensure long-term growth and relevance in a rapidly evolving market. Join me in exploring these strategies to build a more profitable and fulfilling business.
00:00 Introduction to Brand Builders Lab
00:26 Excitement for Today's Episode
00:46 Planning for the Future
01:29 The Importance of Incremental Innovation
02:50 Learning from Industry Leaders
04:35 Why Innovating Matters
07:00 Creating Incremental Innovation Shifts
07:51 Refining Your Brand
09:24 Building Demand and Delivery
10:55 Consistency and Evolution
12:30 Conclusion and Call to Action
www.suzchadwick.com/messaging
NEXT STEPS:
READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
🌟Let's work together 1 on 1 - 1:1 BUSINESS & MINDSET COACHING 
🌟Join the Amplify Accelerator & start scaling AMPLIFY ACCELERATOR
🌟Need to get your business organised and working for you? Join BRAND BUILDERS ACADEMY will show you how to put profitable foundations of your business.
 
RESOURCES
5 powerful strategies to grow your business, brand & revenue 
From Unknown to In-demand - Building a brand that sells for you
How to become a paid speaker and get the gig
 
LINKS:
Website: www.suzchadwick.com 
Instagram: www.instagram.com/suzchadwick 
TikTok: www.tiktok.com/suzchadwick 
 
 

406. Authentic Personal Branding in an Ai world with Chris Do

In this episode, I sat down with the incredible Chris Do—creative genius, brand builder, and all-around deep thinker—where we dove into what personal branding really means today (especially with AI in the mix).
 
Chris shares how his own personal brand journey started, how he found inspiration in the bold and brilliant Aaron Draplin, and what it really takes to build a brand that’s rooted in you. We talked about how authenticity isn’t just a nice-to-have—it’s non-negotiable. It’s not just about what you post. It’s about who you are and how willing you are to show that.
 
We also jammed on:
✨ Why asking better questions is a superpower in the 21st century
✨ How to develop taste and why it’s the secret sauce to creative confidence
✨ The tension between speed and intention in a noisy digital world
✨ How AI can support your brand—but why it’ll never replace your soul
✨ What it really means to trust yourself and let people see the real you
 
Chris dropped so many mic-drop moments in this chat. If you're building your personal brand, navigating the overwhelm of content, or wondering how to stand out in a world full of noise and algorithms—this one’s a must-listen.
 
What you'll walk away with:
💡 A fresh perspective on how to build a personal brand that actually feels like you
💡 Clarity on why trust, taste, and self-acceptance matter more than ever
💡 Practical mindset shifts to navigate branding in the age of AI (without losing your magic)
 
This episode is your permission slip to slow down, get intentional, and build a brand that’s built to last—because you are the magic behind the message.
 
Chapters
00:00 The Journey into Personal Branding
02:24 Radical Transparency and Authenticity
04:59 AI and Personal Branding: A New Frontier
10:11 The Impact of AI on Authenticity
14:58 Navigating Trust in the Age of AI
20:14 The Future of Personal Branding with AI
27:46 Adapting to Change: The Shift in Business Models
33:13 Harnessing AI: Creative Potential and Practical Applications
36:45 The Importance of Taste in the Age of AI
41:03 Learning from Others: The Value of Curiosity and Storytelling
52:36 Self-Love and Personal Branding: Embracing Imperfection
 
NEXT STEPS:
READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
🌟Let's work together 1 on 1 - 1:1 BUSINESS & MINDSET COACHING 
🌟Join the Amplify Accelerator & start scaling AMPLIFY ACCELERATOR
🌟Need to get your business organised and working for you? Join BRAND BUILDERS ACADEMY will show you how to put profitable foundations of your business.
 
RESOURCES
5 powerful strategies to grow your business, brand & revenue 
From Unknown to In-demand - Building a brand that sells for you
How to become a paid speaker and get the gig
 
LINKS:
Website: www.suzchadwick.com 
Instagram: www.instagram.com/suzchadwick 
TikTok: www.tiktok.com/suzchadwick 
 

405. The 3 things you need to build scale your impact

Today, we're diving into the three key things you need to build if you're looking to scale your impact. We've touched on different elements in past episodes, and now it's time to go deeper into these three core areas.
 
I'll be sharing key strategies for advanced business owners, emphasising the importance of combining brand building, demand creation, and efficient delivery to achieve greater profitability and freedom. How to create a signature framework, develop a strategic offer suite, and craft an authority content engine for consistent visibility and conversion. 
 
00:00 Introduction to Brand Builders Lab
00:56 Shifting Focus: Advanced Strategies for Established Entrepreneurs
03:22 Building a Personal Brand: The Key to Online Success
05:15 The Amplify Scalable Impact Method: An Overview
10:03 Creating Demand Without Burnout
13:13 Scaling Delivery for Maximum Impact
16:03 Conclusion and Call to Action
 
NEXT STEPS:
READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
🌟Let's work together 1 on 1 - 1:1 BUSINESS & MINDSET COACHING 
🌟Join the Amplify Accelerator & start scaling AMPLIFY ACCELERATOR
🌟Need to get your business organised and working for you? Join BRAND BUILDERS ACADEMY will show you how to put profitable foundations of your business.
 
RESOURCES
5 powerful strategies to grow your business, brand & revenue 
From Unknown to In-demand - Building a brand that sells for you
How to become a paid speaker and get the gig
 
LINKS:
Website: www.suzchadwick.com 
Instagram: www.instagram.com/suzchadwick 
TikTok: www.tiktok.com/suzchadwick 
 

404. Stop Overthinking. Start Serving.

In this episode, we tackle the common pitfall of overthinking that can paralyse content creation and business growth.
 
I share practical strategies to shift from a scarcity mindset to a service-oriented, creative approach. By dedicating focused time to resolve business issues and adopting an abundant mindset, you can enhance your business operations and create impactful, valuable content.
 
Highlighting the importance of giving generously, I illustrate how sharing high-quality information establishes trust and attracts ideal clients, ultimately leading to business success.
 
Join me as I outline the steps to liberate your creative energy, serve your audience better, and build a thriving personal brand.
 
NEXT STEPS:
READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
🌟Let's work together 1 on 1 - 1:1 BUSINESS & MINDSET COACHING 
🌟Join the Amplify Accelerator & start scaling AMPLIFY ACCELERATOR
🌟Need to get your business organised and working for you? Join BRAND BUILDERS ACADEMY will show you how to put profitable foundations of your business.
 
RESOURCES
5 powerful strategies to grow your business, brand & revenue 
From Unknown to In-demand - Building a brand that sells for you
How to become a paid speaker and get the gig
 
LINKS:
Website: www.suzchadwick.com 
Instagram: www.instagram.com/suzchadwick 
TikTok: www.tiktok.com/suzchadwick 
 

403. Stop waiting & start building your personal brand

Building Unshakeable Confidence for Your Personal Brand
 
Welcome back to the Brand Builders Lab podcast!
 
This week, we're diving into how to build your confidence to show up more online. Whether you're seasoned in your field but new to the online space, or just looking to increase your impact and reach, I'm sharing four key strategies to help you overcome the fears of being visible and judged.
 
I'll also discuss how to practice self-love over criticism, embrace imperfection, and how courage plays a pivotal role in building lasting confidence. Remember, confidence isn't where you start; it's the result of taking action. Don't wait—start showing up and building your personal brand today.
 
NEXT STEPS:
READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
🌟Let's work together 1 on 1 - 1:1 BUSINESS & MINDSET COACHING 
🌟Join the Amplify Accelerator & start scaling AMPLIFY ACCELERATOR
🌟Need to get your business organised and working for you? Join BRAND BUILDERS ACADEMY will show you how to put profitable foundations of your business.
 
RESOURCES
5 powerful strategies to grow your business, brand & revenue 
From Unknown to In-demand - Building a brand that sells for you
How to become a paid speaker and get the gig
 
LINKS:
Website: www.suzchadwick.com 
Instagram: www.instagram.com/suzchadwick 
TikTok: www.tiktok.com/suzchadwick 
 

402. The Essential Step to Building Your Group Program

In this episode, I discuss the importance of being clear on what you want to be known for in building a brand. I highlight the benefits of having a branded method, including how it helps clarify your process and makes your brand more memorable.
 
I share examples of how branded methods like my 'scalable impact method' can attract clients and create strong associations with your brand, as seen with various creators and coaches on social media.
 
We're talking about:
- Defining Your Brand
- How to Map Your Method so you can communicate your value
- Branding your method so you become known for it
- How to create strong associations
 
 
If you want to go indepth then you can get access the 2 hour workshop I ran recently and start to build your method and model - www.suzchadwick.com/mym
 
NEXT STEPS:
READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
🌟Let's work together 1 on 1 - 1:1 BUSINESS & MINDSET COACHING 
🌟Join the Amplify Personal Brand Accelerator & start scaling AMPLIFY ACCELERATOR
🌟Need to get your business organised and working for you? Join BRAND BUILDERS ACADEMY will show you how to put profitable foundations of your business.
 
LINKS:
Website: www.suzchadwick.com 
Instagram: www.instagram.com/suzchadwick 
TikTok: www.tiktok.com/suzchadwick 

401. How to Give your audience a more personalised experience

Ready to get personal with your audience (in a totally non-creepy way)?
In this episode, I'm breaking down exactly how to segment your audience into different buckets so you can speak their language and give them exactly what they need, when they need it.
No more generic messaging - let's get specific!
What We Cover:
• The 3 audience buckets you NEED to know about:
Your amazing community & followers (the not-yet-buyers)
Customers (hello, small purchases!)
Dream clients (the big-ticket believers)
• My signature ascension model (and why it works like a charm)
• Email segmentation made super simple
• How to use tags like a boss
• Getting clever with your data
• Survey secrets that'll help you understand your people better
Tools I'm Loving:
• Kit (previously ConvertKit) - my go-to email platform
• Brand Builders Academy (my signature program)
• Amplify Accelerator
Your Next Steps:
Take a good look at who's in your audience
Get those email tags sorted (trust me, future you will thank you!)
Create some juicy content for each group
Set up a welcome sequence that actually connects
Keep an eye on those numbers, babe!
Come say hi: Instagram: @suzchadwick
 
************************
READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
🌟Let's work together 1 on 1 - 1:1 BUSINESS & MINDSET COACHING 
🌟Join the Amplify Personal Brand Accelerator & start scaling AMPLIFY ACCELERATOR
🌟Need to get your business organised and working for you? Join BRAND BUILDERS ACADEMY will show you how to put profitable foundations of your business.
 
FREE Masterclasses
5 powerful strategies to grow your business, brand & revenue 
From Unknown to In-demand - Building a brand that sells for you
 
LINKS:
Website: www.suzchadwick.com 
Instagram: www.instagram.com/suzchadwick 
TikTok: www.tiktok.com/suzchadwick 

400. When you know you're Made for More

I can't believe we've hit 400 episodes! 🎉 In today's show, I'm getting real about something I see constantly in my coaching practice - that nagging feeling of knowing you're meant for bigger things while that annoying voice in your head keeps asking "but who am I to do this?"
I'm sharing:
• My personal trick for dealing with negative self-talk (meet Nelly, my inner critic 😅)
• How to build your internal dream team (think of it as assembling your personal Avengers!)
• Why playing small isn't serving anyone - especially not the people who need what you have
• Real talk about backing yourself, even when it feels scary
• My honest journey with clarity and drive (spoiler: it hasn't always been smooth sailing!)
My favorite quote from this episode: "Your desire to succeed must be greater than your fear of failure." (Shoutout to my amazing client Julia for this gem!)
This one's for you if: • You're tired of playing small • That "who am I to do this?" voice won't shut up • You know deep down you're capable of more • You're ready to make 2025 your year
 
If you're ready to scale your impact then check out the Amplify Accelerator where we'll get you growing your impact now! 
 

399. How to build an audience of buyers

Today I want to dive into one of the hot topics in our community – how to actually build an audience, an email list, and a following of real buyers… not just those people who turn up for the free stuff and disappear when it’s time to invest.
Look, I am all about sharing value – if you know me, you know I love to give you amazing content for free, whether it's via the podcast, socials, or my blog. But if you’re feeling a bit like a content vending machine (just press the button and BOOM! – yet another free resource pops out), then this episode is for you. We’re chatting through strategies so you attract buyers, not just browsers.
Key takeaways from today’s chat:
Free is not always the answer
Value ladders are your best friend
Train your audience to expect sales (And that’s a GOOD thing!)
Action-focused calls to action are key
Position your offers and language for serious buyers
If you're wanting to get the foundation of your business is place head to Brand Builders Academy
If you're ready to scale to your next $100k apply for the Amplify Accelerator 
To check out everything else head over to www.suzchadwick.com