Brand Builders Lab with Suz Chadwick

287. Mindset, Manifestation & Marketing with Maddy Avery of Birdcage Marketing

This week I'm having a fireside change with the lovely Maddy Avery, founder of Birdcage Marketing and Avery Academy of Marketing. With over 15 years' marketing experience, she's a digital marketer, TikTok content creator and business consultant. She's seen the ups and downs of building businesses online and helps business owners and professional marketers future-proof their marketing through funnels, marketing psychology and mindset advice.
 
I actually really got into Maddy's content on TikTok and like me (which we talk about) she resonates so much more with the video content format on TikTok rather than the curated vibes of Instagram.
 
In this conversation, we're covering it all. We talk about:
Her journey of building a 14-person agency and then tearing it down to realign er vision with what she really wants
How mindset and manifestation play a big part in her business and personal journey and how she works towards staying in a high vibration to attract the things she really wants.
TikTok and how video content is where it's at in the marketing space right now and the mindset to have with it comes to the platform
The key marketing strategies to be thinking about and focusing on right now to start getting more eyeballs and attention on your business.
TikTok + Instagram Handles
@maddybirdcage 
@birdcagemarketing
 
Website
www.birdcagemarketing.com.au
 
Make sure you check out our freebies page
www.suzchadwick.com/freebies.
To hang out more be sure to follow me on Instagram @suzchadwick
To read the transcript and access the show notes head to www.suzchadwick.com/pod287
To join the Bold Business Academy and dive more into this head to www.suzchadwick.com/bba
If you're ready to scale to multiple six figures then join the Amplify Waitlist now! www.suzchadwick.com/amplify 
 

286. Managing your mindset to build a powerful personal brand

We're on day 5 of building your personal brand and today I'm sharing some of the thoughts you can have when you want to build a personal brand because I know that so often we're the biggest barrier to our success.
 
Thoughts to have
 
1) I'm here to share what I have
2) I know this can help my ideal clients
3) my desire to share this is greater than my fear of failure or what people will think
4) I'm okay with being uncomfortable if that's what it takes
5) I can work this out as I go
 
If you're ready to build your personal brand, group program and coaching or consulting business and want support then apply for the Amplify Mastermind now - www.suzchadwick.com/amplify

285. Developing Memorable Thought Leadership that builds your personal brand

Today we're on Day 4 of building your personal brand. 
If you want to dive into this more then you can check out -
Podcast episode #67 Why your Tought Leadership Matters
Podcast Episode #129 The 7 Elements of Thought Leadership
 
When it comes to your thought leadership, it's about being known for something specific.
 
When I think about vulnerability and being brave creativity, I think of Brene Brown
When I think about Living a creative life, I think about Elizabeth Gilbert
When I think about Your why, I think about Simon Sinek
When I think about the 5 second rule, I think of Mel Robbins
When I think about The Model, I think of Brooke Castillo.
 
So think about - What do you want to become known for?
 
Amplifying your thought leadership takes these things
1. Clear and unique messaging
2. Memorable models or processes or concepts
3. Platform
4. Repition through
5. Multi-channel approach
 
If you want to build a powerful personal brand and you want to scale your business then be sure to apply for the Amplify Mastermind at www.suzchadwick.com/amplify 
 

284. Creating bigger impact by stepping into your confidence

Today I'm sharing a live that I did on IG talking about what it takes to believe that you can have a bigger impact. 
We'll dive into:
What does having a bigger impact even mean - get super clear on what impact you want to have. Is it with a few people? the country, the world?
How will you have a bigger impact? 
How are you going to share that message?
When will you do it?
 
If you want to build a personal brand with impact then make sure you come and join us in the Amplify Mastermind - applications are now open till the 16th June!
 
Let's work together: 
If you want more support to think differently and build your business - join the Bold Business Academy - https://suzchadwick.com/bba 
Or if you're wanting to build your personal brand and become a thought leader, apply for the Amplify Mastermind - https://suzchadwick.com/amplify 
2-hour strategy call - www.suzchadwick.com/2hr 
 
Grab the freebies www.suzchadwick.com/freebies
Follow me on Instagram https://www.instagram.com/suzchadwick/ 
Subscribe so you don't miss a thing https://suzchadwick.com/subscribe
 

283. Building your personal brand - You are the niche

Today I'm sharing a live that I did on IG talking about you as the niche when building your personal brand. 
 
Let's work together: 
If you want more support to think differently and build your business - join the Bold Business Academy - https://suzchadwick.com/bba 
Or if you're wanting to build your personal brand and become a thought leader, apply for the Amplify Mastermind - https://suzchadwick.com/amplify 
2-hour strategy call - www.suzchadwick.com/2hr 
 
Grab the freebies www.suzchadwick.com/freebies
Follow me on Instagram https://www.instagram.com/suzchadwick/ 
Subscribe so you don't miss a thing https://suzchadwick.com/subscribe

282. Creating intentional energy to connect with your audience

Today I'm sharing a live that I did on IG talking about the intentional energy you want to bring to your business.
 
In this episode, we're talking about:
1. Creating connection over the content - sometimes we put so much pressure on ourselves but let's think about how we can be more human and think about the experience you're creating.
2. Creating dopamine hits for your audience - what content are you creating that keeps your audience coming back again and again
3. Find the intersection of when you're in great energy and flow and where your community are in engagement.
4. What energy are you bringing to the brand experience? Your brand experience isn't just the process and steps you go through but it's the energy that you intentionally bring.
 
So what intentional energy are you creating in your business?
 
Let's work together: 
If you want more support to think differently and build your business - join the Bold Business Academy - https://suzchadwick.com/bba 
Or if you're wanting to build your personal brand and become a thought leader, apply for the Amplify Mastermind - https://suzchadwick.com/amplify 
2-hour strategy call - www.suzchadwick.com/2hr 
 
Grab the freebies www.suzchadwick.com/freebies
Follow me on Instagram https://www.instagram.com/suzchadwick/ 
Subscribe so you don't miss a thing https://suzchadwick.com/subscribe

281. It’s time to challenge your thinking

Today I want to talk about challenging your thinking. I know I talked about getting creative to grow your business but something I want to discuss to really looking at how you're thinking and also how you're assessing the decisions you make right now in your business.
 
We talk about:
How do you shake things up
Mindset Alignment
Understanding where the attention is and how you can use it to grow your audience.
Key things to think about:
Shake things up
Check your mindset and how you're always building on it
Understand where attention and growth opportunity are right now
 
To read the transcript and access the show notes head to www.suzchadwick.com/pod281
Let's work together: 
If you want more support to think differently and build your business - join the Bold Business Academy - https://suzchadwick.com/bba 
Or if you're wanting to build your personal brand and become a thought leader, apply for the Amplify Mastermind - https://suzchadwick.com/amplify 
2-hour strategy call - www.suzchadwick.com/2hr 
 
Grab the freebies www.suzchadwick.com/freebies
Follow me on Instagram https://www.instagram.com/suzchadwick/ 
Subscribe so you don't miss a thing https://suzchadwick.com/subscribe 
 

280. Mind the gap, Find the gap & Fill the gap

In this week's episode I'm sharing a simple way of assessing things in your business.
Mind, finding & filling the gaps is something that I've done for years and I think it was a concept I learned when I was working at Deloitte in London.
It was a simple way of working. The question that would be asked often is - what's the gap?
So when we were reporting back on where our teams were with the work we were doing, we would also share our numbers, our wins, what working really well and what we had achieved. The question would be - What's the gap?
That gap could be with people in the team, it could be with a revenue shortfall, and it could be issued with our stakeholders. What was the gap between where we were now and where we wanted to be and how could be fill that gap as quickly and effectively as possible?
So in your business, there could be a lot of good things happening but you know where your gaps are.
There are 3 things you can do to fill the gap:
Mind the gap - Assess what areas need attention
Find the gap - Decide on what to do
Fill the gap - Set up a plan to implement and do it
4. The mental load that might be clouding your ability to not only see the issues but get IT done.
 
Make sure you check out our freebies page as all three freebies can help you Mind, Find and Fill the gaps in your business in different ways! - www.suzchadwick.com/freebies.
To hang out more be sure to follow me on Instagram @suzchadwick
To read the transcript and access the show notes head to www.suzchadwick.com/pod280
To join the Bold Business Academy and dive more into this head to www.suzchadwick.com/bba
If you're ready to scale to multiple six figures then join the Amplify Waitlist now! www.suzchadwick.com/amplify 

279. Thinking like a newbie to grow your business

In this episode, we're talking about learning like you're a newbie. I've been in sales, marketing, business and branding for over 20 years, I've had my business for over 8, I've had my podcast for over 5 years now and I'm a big believer in having a simple business.
 
I shared this with a client the other day that I believe in simple business - that doesn't mean it's easy but you can keep it simple by focusing on the key things that matter.
 
So whilst I'm focusing on the simple business buckets that I talk about and teach in BBA, I'm always looking at how I can get better at those things.
 
You think you've nailed your copy, content and marketing the Chat GPT comes along.
You think that you're growing on Instagram then reels come along.
You think you'll never get on TikTok then you realise that actually, that's a great way to grow a new audience.
 
So even though you might be highly qualified and experienced, not having a big head about it and always being willing to learn new things is so important in business - because if you don't have that mindset then you can really miss out on evolving as a business owner as well as a business.
 
Looking at the basics with fresh eyes - Next-level Lead Magnets
Starting with the basics and then going from there - obviously when we start our business, one of the first things that we're told to do is create a lead magnet. But if you've been in business for a while, like me, you'll know that having a lead magnet that actually did well was a lot easier a few years ago.
 
Nowadays every woman, man and child has a lead magnet, so the question is, how do you make yours stand out?
 
Firstly you have to see if you're lead magnet is actually working and what I mean by working is -
Does it attract the type of clients you actually want to work with?
Is it helping you grow your list?
Is it helping you convert leads to paying clients?
So measuring it, helps.
 
If you're looking to create a next-level lead magnet then there are a few things to think about.
Firstly what stage and level are your clients at right now in 2023?
What is their biggest problem?
Does your lead magnet actually speak to them and does it solve their problem?
If you've shifted your brand position (which is what we talked about last week) then you may need to update your lead magent as well.
So do an audit. - How good is your lead magnet and what are the stats around it?
 
2. Targeting audience growth & Marketing
 
Right now I'm looking to grow the podcast. We have about five and a half thousand downloads a month but I want to rank higher, I want to grow the audience, and I want to make the podcast one that is known.
 
Now I've had the podcast for 5 years but do you want to know what I searched on Youtube the other day? How to grow a podcast. Do I know how to grow a podcast - sure - but what if I learnt something new from someone else? What if out of the 10 things they share there are 2 things that I'm not doing that I could do?
 
Now if you're finding that yes you have a lead magnet but no it's not helping you build your leads or your list, the other thing is that so many people say to me, I have a lead magnet but no one really downloads it. When I ask how often they market it, the answer is - I don't or I did when I first had it but I don't know.
 
3. Building a brand in new spaces
 
Think about your product and service evolution, do you need to reach new audiences, do you need to build a brand with new clients?
 
I think one of my biggest self-sabotages is that I got comfortable - too comfortable and stopped focusing on building my brand with new audiences. I was so busy with current clients (which was great) but I had the rollercoaster dip which was a real problem. If you keep building your brand consistently then you're always attracting new people in. Now you can put that on autopilot with things like ads and evergreen funnels but that costs money, so always looking at how you're building your brand and continuing to look at the market and what you're doing with fresh eyes is so important.
 
4. New messaging
What does my message need to be now? It's not about changing what you want to be known for, it's about looking at how you're communicating what you do and how you do it. Looking at things with fresh eyes will help you bring your message out more.
 
To read the transcript and access the show notes head to www.suzchadwick.com/pod279
To join the Bold Business Academy and dive more into this head to www.suzchadwick.com/bba
If you're ready to scale to multiple six figures then join the Amplify Waitlist now! www.suzchadwick.com/amplify 
 

278. Getting creative to generate more business

Today on the podcast I'm talking about getting creative to generate more business. 
Let's talk about getting creative with your offers and just think differently. 
The market will always be changing and evolving and you have to do the same.  What does the market look like right now, how does my business look right now, and what can I do that brings those two together in a better way?
 
Keep speaking to your customers and see what they are focused on right now. It may not mean that you're changing your offers up it might mean that you need to talk about them in a different way and target different pain points. 
Create versions of your offers and test those out, bundle, add bonuses or value adds. I tested out the 90-day Amplify Mini-mind which attracted more 1 on 1 client, so that was interesting to see. 
Start thinking about and planning your End of Financial year offers
Play with different strategies - go back to your email list and send personal messages - I picked up 2 new clients in the last few weeks doing that. 
What else could you test - we're looking at collaborations and podcast series to access other people's audiences.  
Looking at Podcast Ads on other people's podcasts
Get out and network more - up your visibility game - because a lot of people might be going the other way.
Manage your mind and double down on your intentional thoughts because right now you don't want to be the biggest barrier in your business. 
If you're looking for more support and accountability then join me in the Bold Business Academy and get the coaching, training & community you've been looking for!
To read the transcript and access the show notes head to www.suzchadwick.com/pod278
To join the Bold Business Academy and dive more into this head to www.suzchadwick.com/bba
If you're ready to scale to multiple six figures then join the Amplify Waitlist now! www.suzchadwick.com/amplify