Brand Builders Lab with Suz Chadwick

291. Strategic & Intentional Selling with Iolanthe Gabrie

Today I'm chatting with the ever-fabulous Iolanthe Gabrie, Director of Melbourne-based social media agency Ruby Assembly. She's a senior communications strategist and business mentor, Iolanthe views female business ownership as an essentially empowering feminist act.
Iolanthe is a prolific business writer and the podcast of Sell Less, Mean More. Her great loves include Eurovision, oracle cards, coworking spaces and fabulous clothing.
Iolanthe lives in Melbourne’s north with her husband Yule, daughter Eglė, Wagner the German Shepherd and two villainous cats: Superhans and Baby Billie.  She is a very happy lady.
This conversion is one after my own heart where we get into the nitty gritty of selling and all the amazingly creative ways that Lolanthe magnetized clients into her vortex so she can experience super long-term client relationships and creates deep connections to serve her dream clients.
 
In this episode, we talk about:
How Iolanthe got started and what she learned about sales along the way
How she finds the perfect clients for her business
The Vortex (it's a thing!)
Her creative marketing strategies that you'll want to consider
How we can learn to love selling
What helps her keep clients for such a long time
You're going to love this episode so grab your notebook and pen and let's dive in.
Be sure to connect with Iolanthe on all her platforms:
www.iolanthegabrie.com
https://iolanthegabrie.com/podcast/ 
https://www.instagram.com/rubyassembly/
https://www.facebook.com/rubyassembly
 
Make sure you check out our freebies page
www.suzchadwick.com/freebies.
To hang out more be sure to follow me on Instagram @suzchadwick
To read the transcript and access the show notes head to www.suzchadwick.com/pod291
To join the Bold Business Academy and dive more into this head to www.suzchadwick.com/bba
If you're ready to scale to multiple six figures then join the Amplify Waitlist now! www.suzchadwick.com/amplify 
 

290. Personal Branding on Instagram - Content to conversion with Jade Warne

Every episode is full of value
★★★★★
I was hooked from the first episode. In a few weeks I had binged on almost all of them and signed up for Suz's Bold Business Academy! Every episode Suz records is full of energy, intention and so much knowledge on marketing, mindset, strategy, and more. She’s honest, a bit sassy, and incredibly motivating. This is a podcast I return to again and again because I walk away with new insights and practical tips that help me and my business. Thanks Suz! @lesliecarvitto.photography
 
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Today I'm chatting with Instagram superstar Jade Warne! She was actually the first guest I ever had on the podcast so we've watched each other grow for a long time now.
 
Jade helps women in business grow fast + sell more online! She's a skilled photographer, videographer and speaker. Born in Samoa, and educated in Sydney, Jade helps small businesses grow fast with better photos + videos + social savvy. She's also the creator of the Small Business Growth Club which helps you convert your content into sales and community into paying clients.
 
In this episode we're talking about:
How brand photography and videography can help set you apart online
Some of the tools that Jade is using to help her get 98% open rates on links in the DM's
What to focus on to grow your following
What some of the biggest mistakes are that creators and business owners are making online that might be stopping them from growing
How to focus on conversions and sales
and how to create content that feels easy and effortless.
 
Be sure to connect with Jade online so you can learn all of her tricks of the trade!
Instagram - https://www.instagram.com/smallbusinessgrowthclub/
Growth Club Website - https://www.smallbusinessgrowthclub.co/instagram-growth-club
Photography - https://www.hipstermum.com/
Upcoming photo shoots - https://hipstermum.pixieset.com/booking/?fbclid=IwAR3pUS5lMc58ABqq0wrY0EV1qoCpHpFO9sXVyP93iEu0qd_-Dq5xiSV_4dE
 
Make sure you check out our freebies page
www.suzchadwick.com/freebies.
To hang out more be sure to follow me on Instagram @suzchadwick
To read the transcript and access the show notes head to www.suzchadwick.com/pod290
To join the Bold Business Academy and dive more into this head to www.suzchadwick.com/bba
If you're ready to scale to multiple six figures then join the Amplify Waitlist now! www.suzchadwick.com/amplify 

289. Shifting to a scalable business model

So today I want to talk about what it looks like to shift your business model. The practical elements of it as well as the mindset because I know that it's actually one of the biggest issues that a lot of business owners have.
In this episode we'll talk about: 
Why its worth considering shifting your business model
The pros and cons of creating a scalable mode
The mindset you need when shifting
The future of your business model
If you know that you want to get away from a time-for-money model then this is something to look at for your business. 
If you're looking for support with scaling then make sure you apply for the Amplify Mastermind and come and join us today!
www.suzchadwick.com/amplify
 

288. How to keep evolving and building your confidence as a business owner

Let's talk about some of the things you can do to keep building your confidence in business as you evolve and grow.
I know through conversations with clients and conversations with groups when I speak that confidence is always a big topic - but I want to flip it and say that when we learn to manage our thinking, confidence is a byproduct of that.
There are 6 things I want to share with you today.
Understanding that our brain naturally has a negative bias
That your brain is not actually you and you choose to accept or reject thoughts
When we have intentional thought creation we'll achieve more of the things we want because we're fuelling ourselves with the thoughts we need
That self-validation is one of the most powerful practices and tools you can build in your business and life
Understanding your growth edges
and as always embedding all these things with professional practices mean you're working on them regularly!
When you understand how your mind works, how you can manage it and how you optimise it for your own success, that's when you become unstoppable.
 
Make sure you check out our freebies page
www.suzchadwick.com/freebies.
To hang out more be sure to follow me on Instagram @suzchadwick
To read the transcript and access the show notes head to www.suzchadwick.com/pod288
To join the Bold Business Academy and dive more into this head to www.suzchadwick.com/bba
If you're ready to scale to multiple six figures then join the Amplify Waitlist now! www.suzchadwick.com/amplify 
 

287. Mindset, Manifestation & Marketing with Maddy Avery of Birdcage Marketing

This week I'm having a fireside change with the lovely Maddy Avery, founder of Birdcage Marketing and Avery Academy of Marketing. With over 15 years' marketing experience, she's a digital marketer, TikTok content creator and business consultant. She's seen the ups and downs of building businesses online and helps business owners and professional marketers future-proof their marketing through funnels, marketing psychology and mindset advice.
 
I actually really got into Maddy's content on TikTok and like me (which we talk about) she resonates so much more with the video content format on TikTok rather than the curated vibes of Instagram.
 
In this conversation, we're covering it all. We talk about:
Her journey of building a 14-person agency and then tearing it down to realign er vision with what she really wants
How mindset and manifestation play a big part in her business and personal journey and how she works towards staying in a high vibration to attract the things she really wants.
TikTok and how video content is where it's at in the marketing space right now and the mindset to have with it comes to the platform
The key marketing strategies to be thinking about and focusing on right now to start getting more eyeballs and attention on your business.
TikTok + Instagram Handles
@maddybirdcage 
@birdcagemarketing
 
Website
www.birdcagemarketing.com.au
 
Make sure you check out our freebies page
www.suzchadwick.com/freebies.
To hang out more be sure to follow me on Instagram @suzchadwick
To read the transcript and access the show notes head to www.suzchadwick.com/pod287
To join the Bold Business Academy and dive more into this head to www.suzchadwick.com/bba
If you're ready to scale to multiple six figures then join the Amplify Waitlist now! www.suzchadwick.com/amplify 
 

286. Managing your mindset to build a powerful personal brand

We're on day 5 of building your personal brand and today I'm sharing some of the thoughts you can have when you want to build a personal brand because I know that so often we're the biggest barrier to our success.
 
Thoughts to have
 
1) I'm here to share what I have
2) I know this can help my ideal clients
3) my desire to share this is greater than my fear of failure or what people will think
4) I'm okay with being uncomfortable if that's what it takes
5) I can work this out as I go
 
If you're ready to build your personal brand, group program and coaching or consulting business and want support then apply for the Amplify Mastermind now - www.suzchadwick.com/amplify

285. Developing Memorable Thought Leadership that builds your personal brand

Today we're on Day 4 of building your personal brand. 
If you want to dive into this more then you can check out -
Podcast episode #67 Why your Tought Leadership Matters
Podcast Episode #129 The 7 Elements of Thought Leadership
 
When it comes to your thought leadership, it's about being known for something specific.
 
When I think about vulnerability and being brave creativity, I think of Brene Brown
When I think about Living a creative life, I think about Elizabeth Gilbert
When I think about Your why, I think about Simon Sinek
When I think about the 5 second rule, I think of Mel Robbins
When I think about The Model, I think of Brooke Castillo.
 
So think about - What do you want to become known for?
 
Amplifying your thought leadership takes these things
1. Clear and unique messaging
2. Memorable models or processes or concepts
3. Platform
4. Repition through
5. Multi-channel approach
 
If you want to build a powerful personal brand and you want to scale your business then be sure to apply for the Amplify Mastermind at www.suzchadwick.com/amplify 
 

284. Creating bigger impact by stepping into your confidence

Today I'm sharing a live that I did on IG talking about what it takes to believe that you can have a bigger impact. 
We'll dive into:
What does having a bigger impact even mean - get super clear on what impact you want to have. Is it with a few people? the country, the world?
How will you have a bigger impact? 
How are you going to share that message?
When will you do it?
 
If you want to build a personal brand with impact then make sure you come and join us in the Amplify Mastermind - applications are now open till the 16th June!
 
Let's work together: 
If you want more support to think differently and build your business - join the Bold Business Academy - https://suzchadwick.com/bba 
Or if you're wanting to build your personal brand and become a thought leader, apply for the Amplify Mastermind - https://suzchadwick.com/amplify 
2-hour strategy call - www.suzchadwick.com/2hr 
 
Grab the freebies www.suzchadwick.com/freebies
Follow me on Instagram https://www.instagram.com/suzchadwick/ 
Subscribe so you don't miss a thing https://suzchadwick.com/subscribe
 

283. Building your personal brand - You are the niche

Today I'm sharing a live that I did on IG talking about you as the niche when building your personal brand. 
 
Let's work together: 
If you want more support to think differently and build your business - join the Bold Business Academy - https://suzchadwick.com/bba 
Or if you're wanting to build your personal brand and become a thought leader, apply for the Amplify Mastermind - https://suzchadwick.com/amplify 
2-hour strategy call - www.suzchadwick.com/2hr 
 
Grab the freebies www.suzchadwick.com/freebies
Follow me on Instagram https://www.instagram.com/suzchadwick/ 
Subscribe so you don't miss a thing https://suzchadwick.com/subscribe

282. Creating intentional energy to connect with your audience

Today I'm sharing a live that I did on IG talking about the intentional energy you want to bring to your business.
 
In this episode, we're talking about:
1. Creating connection over the content - sometimes we put so much pressure on ourselves but let's think about how we can be more human and think about the experience you're creating.
2. Creating dopamine hits for your audience - what content are you creating that keeps your audience coming back again and again
3. Find the intersection of when you're in great energy and flow and where your community are in engagement.
4. What energy are you bringing to the brand experience? Your brand experience isn't just the process and steps you go through but it's the energy that you intentionally bring.
 
So what intentional energy are you creating in your business?
 
Let's work together: 
If you want more support to think differently and build your business - join the Bold Business Academy - https://suzchadwick.com/bba 
Or if you're wanting to build your personal brand and become a thought leader, apply for the Amplify Mastermind - https://suzchadwick.com/amplify 
2-hour strategy call - www.suzchadwick.com/2hr 
 
Grab the freebies www.suzchadwick.com/freebies
Follow me on Instagram https://www.instagram.com/suzchadwick/ 
Subscribe so you don't miss a thing https://suzchadwick.com/subscribe