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Episodes
Wednesday May 03, 2023
Wednesday May 03, 2023
Today on the podcast I'm talking about shifting your brand position.
When you're looking to shift your brand position there are few key things that you have to do, but I want to talk about what brand position is, the elements of brand positioning and then we'll talk about how to shift yours.
I talk about this in a number of my masterclasses and I give the example of a grey leather pull-string bag. I show 2. Both are grey, both are leather, both have metal hardware, and both look similar, but one bag is $199 from Country road and the other $3999 from Chanel.
The only real difference apart from some design elements.
Google says: A Brand positioning refers to the unique value that a brand presents to its customer. It is a marketing strategy brands create to establish their brand identity while conveying their value proposition, which is the reason why a customer would prefer their brand over others.
To read the transcript and access the show notes head to www.suzchadwick.com/pod277
To join the Bold Business Academy and dive more into this head to www.suzchadwick.com/bba
If you're ready to scale to multiple six figures then join the Amplify Waitlist now! www.suzchadwick.com/amplify
Wednesday Apr 26, 2023
Wednesday Apr 26, 2023
Today on the podcast I'm talking about the 4 types of confidence that can help you sell more.
1. Having confidence for yourself
2. Having confidence for your products and services
3. Having enough confidence for your clients
4. Having confidence in your future thinking and ability to evolve and create
To read the transcript and access the show notes head to www.suzchadwick.com/pod276
To join the Bold Business Academy and dive more into this head to www.suzchadwick.com/bba
If you're ready to scale to multiple six figures then join the Amplify Waitlist now! www.suzchadwick.com/amplify
Tuesday Apr 18, 2023
Tuesday Apr 18, 2023
What does it take to build a lean and clean business?
Today I'm sharing just 5 things that you can do to spring-clean your business and looking at what you can do to make it work better for you.
To read the transcript and access the show notes head to www.suzchadwick.com/pod275
To join the Bold Business Academy and dive more into this head to www.suzchadwick.com/bba
If you're ready to scale to multiple six figures then join the Amplify Waitlist now! www.suzchadwick.com/amplify
Wednesday Apr 12, 2023
Wednesday Apr 12, 2023
When it comes to creating sustainable cash flow in your business there are different strategies that you can use as well as 2 types of revenue you can plan on building in your business.
At the end of the day you want to create as much consistent income as you can and having different ways of getting it can make a big difference in your business.
Slow and steady cash
I think of slow and steady cash as delayed gratification. Slow cash can be things like a membership or subscription model that brings in reoccurring revenue. It could be little and often but it could add up to a lot. For example, if you have someone paying you $97 a month that's great, but if you have 100 people paying you $97 a month then that adds up to a lot.
Creating lower-priced products that might be on evergreen - which means that they can be bought all the time and just having those in the marketing mix of the things you talk about on a regular basis, having funnels on your website from opt-ins to those products or even running SLO - self-liquidating offers to them through ads.
It's about asking yourself the question - is there a way for me to get consistent reoccurring revenue? It could be through retainer clients as well or I've seen photographers who have subscription models.
I was coaching a client this week on potentially have a VIP day subscription option for clients who need a quarterly outcome that she provides.
I always talk about getting creative in your business and this is a great thing to think about and it's something that you can build up over time - years!
2. Fast cash
Now let's talk about fast cash.
Fast cash can look like - VIP Days, Pay in Full offers, Launches, and special offers. It's times when you may get a windfall or a larger amount of money in one go.
So planning out your calendar for these times can work really well from a cash flower perspective.
I plan out my 12-month calendar at the beginning of every year looking at launch dates, events, retreats, End of financial year offers that I may want to share.
You can also just get creative every quarter to think about what you could do to bring fast cash in. Is there an offer you can make based on an existing service that you offer?
If you want to learn how to manage your money and build creative offers that work with the market then be sure to check out the Bold Business Academy!
Today I'm chatting with Lisa Kalms about growing your business with events.
Lisa's a fun-loving, professional event & marketing expert who loves nothing more than showing clients how a strategic event campaign can help them connect with their audience in a way like no other.
After 15 years working in the corporate world in marketing, events and business development, Lisa decided in early 2021 to branch out on her own and start The Blonde Campaign - her own business supporting local businesses to connect with their audiences through highly engaging, impactful events.
Lisa ties in all her experiences in marketing, event management and business development to help businesses deliver strategic events that not only elevate their brands and products, but also help them to build strong relationships with their communities.
In this episode we talk about:
How to grow your business with events
Why events are so impactful
and so much more!
Be sure to connect with Lisa through the links below.
Website - www.theblondecampaign.com.au
Instagram - https://www.instagram.com/theblondecampaign/
Facebook - https://www.facebook.com/theblondecampaign
Read the full shownotes at - http://www.suzchadwick.com/pod274
If you have questions or thoughts on this, then make sure you DM me on Instagram
To find out more head to:
www.suzchadwick.com
http://www.suzchadwick.com/bba
Wednesday Apr 05, 2023
Wednesday Apr 05, 2023
Today I'm chatting with Lisa Kalms about growing your business with events.
Lisa's a fun-loving, professional event & marketing expert who loves nothing more than showing clients how a strategic event campaign can help them connect with their audience in a way like no other.
After 15 years working in the corporate world in marketing, events and business development, Lisa decided in early 2021 to branch out on her own and start The Blonde Campaign - her own business supporting local businesses to connect with their audiences through highly engaging, impactful events.
Lisa ties in all her experiences in marketing, event management and business development to help businesses deliver strategic events that not only elevate their brands and products, but also help them to build strong relationships with their communities.
In this episode we talk about:
How to grow your business with events
Why events are so impactful
and so much more!
Be sure to connect with Lisa through the links below.
Website - www.theblondecampaign.com.au
Instagram - https://www.instagram.com/theblondecampaign/
Facebook - https://www.facebook.com/theblondecampaign
Read the full shownotes at - http://www.suzchadwick.com/pod273
If you have questions or thoughts on this, then make sure you DM me on Instagram
To find out more head to:
www.suzchadwick.com
http://www.suzchadwick.com/bba
Wednesday Mar 29, 2023
Wednesday Mar 29, 2023
This week on the podcast I'm sharing part of a coaching call conversation (with my client's permission) from a BBA Coaching call.
We're talking about three things that I think we need to work on believing more in our business.
Believing more in your audience and why they are there.
Believe in yourself and what you're capable of and the value that you bring
Believe that you can change and evolve and get the type of new clients you want to take your business in the direction you want it to go.
Read the full shownotes at - http://www.suzchadwick.com/pod272
If you have questions or thoughts on this, then make sure you DM me on Instagram
To find out more head to:
www.suzchadwick.com
http://www.suzchadwick.com/bba
Wednesday Mar 22, 2023
Wednesday Mar 22, 2023
Today I'm chatting with MaryAnne Amies about becoming a digitally savvy CEO.
MaryAnne's passion is providing solutions to small business owners, that motivate and inspire them. She feels personally rewarded by seeing the businesses we support grow. MaryAnne is endlessly passionate about the digital landscape and the cost-effective impact it can make. Equally, her passion extends to supporting up-and-coming digital marketers to get a solid grounding in strategic digital marketing, in an environment that nurtures them to be their best, and values them as individuals.
In this episode we talk about:
What is a digitally savvy CEO
How to become a digitally savvy CEO
Understanding what's going on with your digital marketing to measure what's working and what's not
What's happening in the market in 2023
What do we need to be focusing our attention on right now
Be sure to connect with Jordan through the links below.
Website - https://maryanneamies.com/
Instagram - https://www.instagram.com/maryanneamies/
LinkedIn - https://www.linkedin.com/in/maryanneamies/
Read the full shownotes at - http://www.suzchadwick.com/pod271
If you have questions or thoughts on this, then make sure you DM me on Instagram
To find out more head to:
www.suzchadwick.com
http://www.suzchadwick.com/bba
Tuesday Mar 14, 2023
Tuesday Mar 14, 2023
As with everything in business, mindset is 80% of the game and tactics are the rest. You can create the scalable program and business that you want once you let go of all of the negative thoughts that are holding you back. So let's dive in!
If you're ready to start building your personal brand & scaling your business with a group program then apply now - www.suzchadwick.com/amplify
Today we're going to be talking about having a proactive sales strategy.
When it comes to having an active sales strategy there are 4 things that you can think about.
Sales goals
Generating leads
Active sales conversations
The close
Read the full shownotes at - http://www.suzchadwick.com/pod270
If you have questions or thoughts on this, then make sure you DM me on Instagram
To find out more head to:
www.suzchadwick.com
http://www.suzchadwick.com/bba
Friday Mar 10, 2023
Friday Mar 10, 2023
When it comes to scaling your business thinking about adding a membership, group program or mastermind to your product and service suite can be a game changer.
In today's episode, I'll take you through things to think about if you're considering any one of these options.,
You can check out the show notes and all the details at www.suzchadwick.com/pod269
If you're looking for help to get the foundations of your business in place then join us in The Bold Business Academy
If you're looking to scale with a group program and build a profitable personal brand - apply for The Amplify Mastermind
Thursday Mar 02, 2023
Thursday Mar 02, 2023
Today we're going to be talking about having a proactive sales strategy.
When it comes to having an active sales strategy there are 4 things that you can think about.
Sales goals
Generating leads
Active sales conversations
The close
Read the full shownotes at - http://www.suzchadwick.com/pod268
If you have questions or thoughts on this, then make sure you DM me on Instagram
To find out more head to:
www.suzchadwick.com
http://www.suzchadwick.com/bba