Brand Builders Lab with Suz Chadwick

247. Navigating the ups & downs of business

Are you prepared for the ups and downs of business? I’m chatting in this week's episode about 4 key things to nail and do to prepare for the rollercoaster.
1) Managing money well means that if and when times get lean you’re able to ride them through
2) Making sure that you’re selling to your client's current needs based on what’s happening in the market.
3) Being agile in your business
4) Getting comfortable selling in different ways
 
Read the full shownotes at - http://www.suzchadwick.com/pod247 
If you have questions or thoughts on this, then make sure you DM me on Instagram
 
To find out more head to:
www.suzchadwick.com
http://www.suzchadwick.com/bba 

246. The 1 thing that is keeping you underearning

When it comes to your business it's so important for you to make decisions that help you build a profitable business so that you can stay in business and not break yourself hustling. 
So today I wanted to talk about a word that I hear a lot that I think can keep you broke as a business owner and under-earning. 
And that word is Affordable. Now you know I like to look at the definition of words. 
If something is affordable, it means its price is low enough that you (or most people) have enough money to buy it.
I want to break this into 3 key mistakes you're making when it comes to thinking about 'being affordable'.  Let's look at this in an objective way. 
Mistake 1 - You're pricing for them and not for you
Mistake 2 - Thinking you know what affordable means  
Mistake 3 - Thinking that what you would buy is what your clients will buy.
Read the full shownotes at - http://www.suzchadwick.com/pod246 
If you have questions or thoughts on this, then make sure you DM me on Instagram
 
To find out more head to:
www.suzchadwick.com
http://www.suzchadwick.com/bba 

245. Thoughts to borrow & AHA moments from Magnetic Mastery

Today on the poddy, I'm sharing my thoughts and AHA moments from the Magnetic Mastery event that I held last week.
I just love being in the room, connecting with people I love physically and giving somebody a hug and having a conversation. As you've probably already realised in being part of my community, I love speaking, presenting, training, workshopping, and answering questions. It's just my jam. It's where I love to be. It's where I thrive. And I think it's really important for me just to recognise that for myself, like I always say to my clients, where do you thrive the most? Like how can you bring more opportunity to yourself by doing that?
Listen in to hear about my main takeaways from Magnetic Mastery 2022. 
 
http://www.suzchadwick.com/pod245 
If you have questions or thoughts on this, then make sure you DM me on Instagram
 
To find out more head to:
www.suzchadwick.com
http://www.suzchadwick.com/bba 
http://www.suzchadwick.com/amplify 

244. Making Contracts Easy to Understand with Verity White of Checklist Legal

Today I'm chatting with Verity White from Checklist Legal about making contracts easy to understand! Verity is the founder and Chief Contract Enthusiast at Checklist Legal, a B Corp certified law firm that specialises in designing powerful contracts and impactful legal coaching. We talk about:
When should we start thinking about legal docs in our business
The different stages where we have different levels of protection we need
The risks of not having contracts in place
Which legal docs and issues are important for marketing and sales 
Languages to use in contracts 
Structures of business and what might be right for you
International agreements and how they work
and more!
Download:
https://www.createcontractsclientslove.com/lady-boss-your-legals-checklist Connect with Verity:https://checklistlegal.com/ 
https://www.facebook.com/checklistlegal
https://www.instagram.com/checklistlegal
Book a chat with Verity
 
www.suzchadwick.com/pod244
 
To find out more head to:
www.suzchadwick.com
http://www.suzchadwick.com/bba 
http://www.suzchadwick.com/amplify 

243. The one question you need to ask yourself to stand out

Today on the poddy, I'm sharing the one question you need to ask yourself to stand out. 
Your message is such a massive part of your business, because if what you're saying isn't landing with your audience, then you're not going to attract them, captivate them and convert them, which is exactly what we want to do.
Your message and the reason that you're in business is so that you can make money so that you can continue to be in business, as well as have an impact.
A reminder to grab your ticket to Magnetic Mastery this November. Head to suzchadwick.com/mm to grab your tickets and lock it in!
http://www.suzchadwick.com/pod243 
If you have questions or thoughts on this, then make sure you DM me on Instagram
 
To find out more head to:
www.suzchadwick.com
http://www.suzchadwick.com/bba 
http://www.suzchadwick.com/amplify 

242. How to build true community with Tiffany Acardi

Today I'm chatting with one of my favourite humans Tiffany Acardi a friend from Clubhouse days. Tiff is a community champion, strategist & evangalist working with businesses and non-profit to help them create powerful communities that are connected so they can have more of an impact. Tiff was one of the Clubhouse OG's and built a following of 35k in 3 months on the platform. She has built a range of communities for different entrepreneurs and consults to organisations on how they can tap into the power of their community.In today's episode Tiff is breaking down what you need to know and what you need to be thinking about when it comes to building your community! We talk about:
What's the difference between audience and community
How to build your community
What makes a great community
What tech is hot right now for community building
The "upsidedown kingdom model" and how to do it your way
and more!Connect with Tiffany:www.tiffanyalysa.comwww.galsthatbrunch.comGet on the waitlist for her community course: https://view.flodesk.com/pages/6076bf76d4884b7572db0bed
 
www.suzchadwick.com/pod242
 
To find out more head to:
www.suzchadwick.com
http://www.suzchadwick.com/bba 
http://www.suzchadwick.com/amplify 

241. Want more sales? Do these 5 things

Want more sales? Do these 5 things
1) Be known for what you do, how you help & who you work with
2) Care, connect & commit to giving
3) Be detached from the sales outcome
4) Give your clients a reason to stay
5) Ask questions that give your clients insights
 
If you're wanting to build your group program and/or coaching business and you want to work with a group of amazing other women in business and get my personalised support then make sure you apply for Amplify NOW and start getting paid for what you think and not just what you do!
 
www.suzchadwick.com/amplify
 
If you have questions or thoughts on this, then make sure you DM me on Instagram
 
http://www.suzchadwick.com/pod241
 
To find out more head to:
www.suzchadwick.com
http://www.suzchadwick.com/bba 
http://www.suzchadwick.com/amplify 
 

240. How to create a message that hits your audience in the feels with Kate Merryweather

This week on the podcast I'm chatting with the fabulous and funny Kate Merryweather all about how you can create a message that gives your audience THE FEELS!
 
Kate Merryweather is a redheaded LinkedIn coach who believes that LinkedIn can be a moneymaking powerhouse — if you have the right strategy. She creates custom LinkedIn strategies to help her clients effortlessly attract inbound leads with 0% hustle by sharing bold content that turns fans into followers and followers into buyers.
 
In this epsiode we talk about:
The three questions you can use to create content that connects with your audience
How to make your clients feel like you're reading their minds
How to make sure you're not using language that blends in
and so much more!
 
Links
LinkedIn https://www.linkedin.com/in/katemerryweather/
Instagram https://www.instagram.com/katemerryweather__/
Website www.katemerryweather.com.au
 
www.suzchadwick.com/pod240
 
To find out more head to:
www.suzchadwick.com
http://www.suzchadwick.com/bba 
http://www.suzchadwick.com/amplify 

239. Creating your Client Success Criteria

When it comes to ensuring that you get your clients the result they signed up for, creating a client success criteria (CSC) for yourself is a great place to start.
 
This is something I talk about in Amplify and I think it's really important whether you're a program provider and coach or a service based business who provides something else to really think about this.
 
As a service provider and even a product based business, thinking about
What experience you want your client to have & how do you reverse engineer it.
What is the outcome that you've promised them?
How are you going to ensure they get that outcome?
How can you measure their success criteria?
What happens if they don't?
 
So that's what we're talking about today.
 
If you're wanting to build your group program and/or coaching business and you want to work with a group of amazing other women in business and get my personalised support then make sure you apply for Amplify NOW and start getting paid for what you think and not just what you do!
 
www.suzchadwick.com/amplify
 
If you have questions or thoughts on this, then make sure you DM me on Instagram
 
http://www.suzchadwick.com/pod239
 
To find out more head to:
www.suzchadwick.com
http://www.suzchadwick.com/bba 
http://www.suzchadwick.com/amplify 
 

238. 3 Business lessons from my recent Thailand holiday

This is my first week back from holiday, which is obviously why it's titled 3 Business lessons from my recent Thailand holiday. Sometimes you can feel like as a business owner, you can never turn your brain off to lessons no matter where you are. 
We chat about:
Getting really comfortable with being around sales, people selling to you, and how you think about people selling to you will also impact the way that you sell.
Doing things the hard way. So not learning, not exploring, not developing your skills and continuing to do things the hard way, even when people tell you easier ways to do it.
Luxe over low-quality products, whether you choose to treat yourself to something that is luxe, as opposed to things that are low quality.
Join Courageously You www.suzchadwick.com/courageously-you
 
If you have questions or thoughts on this, then make sure you DM me on Instagram
 
http://www.suzchadwick.com/pod338
 
To find out more head to:
www.suzchadwick.com
http://www.suzchadwick.com/bba 
http://www.suzchadwick.com/amplify