Brand Builders Lab with Suz Chadwick

237. Taking a subscription business from $0 - $8m in 12 months with Amrita Mathur VP of Marketing, Superside

Today I'm chatting with VP of Marketing, Amrita Mathur about how she grew Superside by $8m in the first year.
 
When Amrita Mathur joined Superside as their first marketing hire in 2019 there was no product, no platform and no recurring revenue. No stranger to being called in when companies are at a strategic inflection point with their growth strategy, she did what she’s spent a career in B2B marketing learning how to do: implemented a marketing-led growth strategy that translated into $8 million in subscription revenue in the first year and 400% year-over-year growth since then. Now as VP of Marketing, her team is revolutionizing design at scale for ambitious brands like Amazon, Meta, Shopify and Coinbase.
 
In this episode we talk about:
What a marketing lead growth strategy looks like
When you're starting from zero where do you start?
When she looks back at growing superside to $8m in subscription revenue - what do you think were the most effective strategies? (paid V organic)
For subscription-based businesses what has changed and what do they need to be aware of?
 
Connect with Amrita:
www.superside.com
https://twitter.com/SupersideHQ
https://twitter.com/AmritaMathur
 
www.suzchadwick.com/pod237
 
To find out more head to:
www.suzchadwick.com
http://www.suzchadwick.com/bba 
http://www.suzchadwick.com/amplify 

236. Questions to ask to figure out what you really want in business

Today on the poddy, I'm sharing a Lattes & Live all about three ways you can review your business.
We're going through REFLECTION of what's working well, PROJECTION of what you want in the future and then the INTERSECTION of what you need to do and how you need to be to achieve that.
It's so important to lean into your energy when it comes to working through this. So often we feel like we don't know the answer, but I think that we just need to give ourselves the space and time to feel into what we want.
All the questions that I talked through in this episode are in the show notes that you can find at http://www.suzchadwick.com/pod236 so work through them yourself and DM me to share what you discovered!
A reminder to grab your ticket to Magnetic Mastery this November. Head to suzchadwick.com/mm to grab your tickets and lock it in!
 
If you have questions or thoughts on this, then make sure you DM me on Instagram
 
To find out more head to:
www.suzchadwick.com
http://www.suzchadwick.com/bba 
http://www.suzchadwick.com/amplify 

235. Magnetic Mastery - Why you will want to be there!

I wanted to do a very special episode, as you may know, I will be running magnetic mastery on the 23rd of November 2022. Which is going to be a live event in Melbourne at the Prince.
Today I share with you a bit about that event, what we're going to be talking about and why I think it's so important. I'm joined by two of the speakers that are going to be there on the day, Amy Bell, and Hayley Maxwell to come on and share their thoughts too.
The one-day transformation and mastermind event (plus the post-event Bold business Christmas party!) YOU ARE MAGNETIC - IT'S TIME TO MASTER IT & BRING IT TO LIFEIt’s not enough to sit in the front row and take notes anymore:That doesn't change anythingBut do you know what does? Getting to know your REAL self. Not the one you show on Instagram. Not the one your clients see. But the one buried deep. The one who yearns for more: more impact, more joy and more FUNTogether we'll help you bring your unique essence courageously into the world.Hayley and Amy Bell and I are all bringing the big topics and the sessions that will leave you feeling so ready to take on your biggest goals and dreams.This is a practical day of exploring what's possible for you, how you articulate and bring it life and then how you embody what you want to birth.Are you ready to dive in?Head to suzchadwick.com/mm to grab your tickets and lock it in!
If you have questions or thoughts on this, then make sure you DM me on Instagram
 
http://www.suzchadwick.com/pod235
 
To find out more head to:
www.suzchadwick.com
http://www.suzchadwick.com/bba 
http://www.suzchadwick.com/amplify 

234. Unlock a powerful new revenue stream in your service-based business with Sarah J Cross

This week on the podcast I'm chatting with fellow coach and friend, Sarah Cross.  I love this chat where we explore what it might look like for a service-based business to create a product.  In this episode, Sarah shares a framework with us for deciding if creating a product for your business is right for you and things to think about along the way.
 
From the age of 24 she built a multi-million dollar business from her kitchen table. She's the Founder and CEO of Creative Product Institute, a well-known speaker, author, business coach and authority on empowering women in business.
 
She encourages innovation, strategy, creativity, and entrepreneurial spirit.
 
Sarah's passion is to challenge business owners to get out of their comfort zones and break free from limiting self-beliefs.
 
The KICK Success Framework:
K - Kickstart by aligning with your passion
Think about the products you use or recommend to your clients
Think about the products you are passionate about
Think about the products that are aligned with your service-based business
I - Intention [energetics]
Why are you looking to branch out into product: more money, passive revenue stream, creativity
C - Cultivate [outsourcing, community around you]
How can you leverage your current community and audience that you serve with your service-based business
Who are your ideal customers from those that you already serve
K - Knowing [often it comes from knowledge and a few time-saving tips]
5 powerful ways to succeed when selling your products via wholesale
The things I learned by growing a 7 figure product-based business and my current product-based business where I have 40 stockists after only 7 months of starting it and which I share with my mastermind clients.
 
Links we mentioned:
Sarah's first interview on the podcast - Eps 23 Building a Product based business with Sarah Cross
 
Connect with Sarah:
Website - https://sarahjcross.com/
Instagram - https://www.instagram.com/sarahjcross_official/
 
www.suzchadwick.com/pod234
 
To find out more head to:
www.suzchadwick.com
http://www.suzchadwick.com/bba 
http://www.suzchadwick.com/amplify 

233. 4 fears that keep you in Overthinking

This week on the podcast I'm sharing an IG live that I did recently on a topic I coach clients on all the time. The 4 fears that keep us overthinking and stuckness.
 
1. Fear of Judgement
The Judgment of ourselves and the fear of other peoples Judgement
 
2. Fear of Failure
What if we fail what if it doesn't work? And?? How is that a problem?
 
3. Fear of success or being seen
What will happen if I'm seen?
What will happen if someone else has a different opinion or disagrees with me? And? How is that a problem?
 
4. Fear of the unknown and not trusting ourselves.
 
What keeps you stuck?
 
If these feel real for you then I'd love to invite you to join me in Courageously You, my new 8 week group program starting on the 17th October where we'll be working through so much of this together.
 
Head to www.suzchadwick.com/courageous to get on the waitlist!
 
If you have questions or thoughts on this, then make sure you DM me on Instagram
 
http://www.suzchadwick.com/pod233
 
To find out more head to:
www.suzchadwick.com
http://www.suzchadwick.com/bba 
http://www.suzchadwick.com/amplify 

232. Creating authentic video content with Rebecca Saunders

This week I'm chatting with Rebecca Saunders about creating authentic video content.
 
Described by her clients as a video ninja, Rebecca is a sought-after video expert who works with business leaders, course creators and speakers to ensure they make their impact on the world with video. Everything she teaches, creates and offers has been designed to save you time, save you money and remove the stress when making video.
 
In this episode we talk about:
Planning to create
Confidence on camera
Being authentic and human
Video tech tips
Consistency and repetition for the win
What type of videos to create now could have the biggest impact?
Plus more!
If you've been wanting to do more video then this episode is for you!
 
Connect with Rebecca: 
Website: http://rebeccasaunders.com/
Socials: @therebeccasaunders 
The Video Academy: https://www.rebeccasaunders.com/thevideoacademy
 
www.suzchadwick.com/pod232
 
To find out more head to:
www.suzchadwick.com
http://www.suzchadwick.com/bba 
http://www.suzchadwick.com/amplify 

231. The mindset when making big investments and taking big risks

Today I am talking about the mindset you'll need when making big investments and taking big risks within your business. When it comes to running a business it takes a few things to build and grow.
Obviously being clear on what you want to build, knowing who you're serving and also charging well for what you do so that you can stay in business.
But we don't always talk about the investment that we make.
When you start out you have the confidence enough to actually start your business and like many of us we usually invest at the beginning. We might invest in our website, branding and tech tools but as we grow our business there are other bigger investments that we can consider.
 
We chat about:
Money management and the big part it plays in your business
What we assess when making a big investment
Understanding how this investment is going to support me to achieve my outcome and what success would look like
To beg, borrow or steal
The behaviour change
 
If you have questions or thoughts on this, then make sure you DM me on Instagram
 
http://www.suzchadwick.com/pod331
 
To find out more head to:
www.suzchadwick.com
http://www.suzchadwick.com/bba 
http://www.suzchadwick.com/amplify 

230. Growing your Copy Confidence with Copy Coach Emma McMillan

This week I'm chatting with copy coach Emma McMillan about growing your copy confidence! 
We chat about:
Why good copy takes time (even for copywriters) 
How to stand out in your industry
The power of writing about ourselves to build connections with others 
Common mistakes business owners make with their copy 
Emma is a educator, copywriter, copy coach and podcast host. She believes every business – small and large – deserves great copy. As your copy coach, Emma empowers you with the skills, confidence and accountability you need to connect authentically – and consistently – with your audience. 
Connect with Emma: 
Website: emmamcmillancopy.comCo-writing Content Crew: https://www.emmamcmillancopy.com/co-writing-content-crew/Insta: https://www.instagram.com/emmamcmillancopy/ Facebook: https://www.facebook.com/emmamcmillancopywriter/ 
 
www.suzchadwick.com/pod230
 
To find out more head to:
www.suzchadwick.com
http://www.suzchadwick.com/bba 
http://www.suzchadwick.com/amplify 

229. Building a fulfilling and aligned business

Today I'm doing something a little different. I'm sharing some insights into the goals that I've set, hitting them and realigning my goals to be more deeply aligned goals. 
 
Sometimes, what you think success will be doesn't always feel the way that you think it will.
 
I remember watching this Marie Forleo & Danielle LaPorte video back in 2015 when I first started my business, feeling like I had learned that lesson back then but realising more recently that I had not been doing that more recently. 
 
When it comes to creating aligned and fulfilling goals then these are something things to think about:
What do you want to create in the world when it comes to yourself, how you show up and how you create the impact that you want?
Where do you find joy?  Where do you find joy in your business and what brings you joy outside of your business? 
Are you surrounding yourself with people who are diverse and challenge your thinking and help you expand what you think and how you understand others?
How are you being a powerful leader in your industry and with your clients? 
How are you creating and building things that deeply fulfill you?
How are you failing today? what are you doing that is new and that you can test and try?  Are you doing that on a regular basis?
These are just some of the questions that I wanted to share with you. 
 
I'd love to know how you're creating a deep alignment with what you do and who you are. 
 
If you've been looking for coaching that supports you in your business as well as on a personal level then let's connect.
 
If you have questions or thoughts on this, then make sure you DM me on Instagram
 
http://www.suzchadwick.com/pod229
 
To find out more head to:
www.suzchadwick.com
http://www.suzchadwick.com/bba 
http://www.suzchadwick.com/amplify 

228. Understanding your Enneagram type with NLP & Performance Coach Amy Bell

This week I'm chatting with NLP and Performance coach, Amy Bell. I've been diving into the Enneagram personality test and I know some of you are interested in finding out more as well. 
Amy Bell is a Melbourne-based deep developmental trainer and coach, with close to 15 years experience helping business owners, health & wellness practitioners, coaches, trainers and top performers to master the art of change and "being" so they can be truly exceptional at what they do. 
As I mention in this episode, if you want to check out more about it, I really like the https://personalitypath.com/ site for blogs, tests and resources.  In this episode, Amy takes us through what the Enneagram test is, how it's used and all the ins and outs of the different types of personalities. 
I'm excited to be speaking alongside Amy at the upcoming Magnetic Mastery Event on the 22nd of November. You can grab your tickets and come and join us HERE www.suzchadwick.com/mm 
Connect with Amy: 
Website: www.amybell.com.au Email: amy@amybell.com.au Insta: @stayhumanwithamybell Tiktok: @amybell.com.au 
 
www.suzchadwick.com/pod228
 
To find out more head to:
www.suzchadwick.com
http://www.suzchadwick.com/bba 
http://www.suzchadwick.com/amplify