Brand Builders Lab with Suz Chadwick

242. How to build true community with Tiffany Acardi

Today I'm chatting with one of my favourite humans Tiffany Acardi a friend from Clubhouse days. Tiff is a community champion, strategist & evangalist working with businesses and non-profit to help them create powerful communities that are connected so they can have more of an impact. Tiff was one of the Clubhouse OG's and built a following of 35k in 3 months on the platform. She has built a range of communities for different entrepreneurs and consults to organisations on how they can tap into the power of their community.In today's episode Tiff is breaking down what you need to know and what you need to be thinking about when it comes to building your community! We talk about:
What's the difference between audience and community
How to build your community
What makes a great community
What tech is hot right now for community building
The "upsidedown kingdom model" and how to do it your way
and more!Connect with Tiffany:www.tiffanyalysa.comwww.galsthatbrunch.comGet on the waitlist for her community course: https://view.flodesk.com/pages/6076bf76d4884b7572db0bed
 
www.suzchadwick.com/pod242
 
To find out more head to:
www.suzchadwick.com
http://www.suzchadwick.com/bba 
http://www.suzchadwick.com/amplify 

241. Want more sales? Do these 5 things

Want more sales? Do these 5 things
1) Be known for what you do, how you help & who you work with
2) Care, connect & commit to giving
3) Be detached from the sales outcome
4) Give your clients a reason to stay
5) Ask questions that give your clients insights
 
If you're wanting to build your group program and/or coaching business and you want to work with a group of amazing other women in business and get my personalised support then make sure you apply for Amplify NOW and start getting paid for what you think and not just what you do!
 
www.suzchadwick.com/amplify
 
If you have questions or thoughts on this, then make sure you DM me on Instagram
 
http://www.suzchadwick.com/pod241
 
To find out more head to:
www.suzchadwick.com
http://www.suzchadwick.com/bba 
http://www.suzchadwick.com/amplify 
 

240. How to create a message that hits your audience in the feels with Kate Merryweather

This week on the podcast I'm chatting with the fabulous and funny Kate Merryweather all about how you can create a message that gives your audience THE FEELS!
 
Kate Merryweather is a redheaded LinkedIn coach who believes that LinkedIn can be a moneymaking powerhouse — if you have the right strategy. She creates custom LinkedIn strategies to help her clients effortlessly attract inbound leads with 0% hustle by sharing bold content that turns fans into followers and followers into buyers.
 
In this epsiode we talk about:
The three questions you can use to create content that connects with your audience
How to make your clients feel like you're reading their minds
How to make sure you're not using language that blends in
and so much more!
 
Links
LinkedIn https://www.linkedin.com/in/katemerryweather/
Instagram https://www.instagram.com/katemerryweather__/
Website www.katemerryweather.com.au
 
www.suzchadwick.com/pod240
 
To find out more head to:
www.suzchadwick.com
http://www.suzchadwick.com/bba 
http://www.suzchadwick.com/amplify 

239. Creating your Client Success Criteria

When it comes to ensuring that you get your clients the result they signed up for, creating a client success criteria (CSC) for yourself is a great place to start.
 
This is something I talk about in Amplify and I think it's really important whether you're a program provider and coach or a service based business who provides something else to really think about this.
 
As a service provider and even a product based business, thinking about
What experience you want your client to have & how do you reverse engineer it.
What is the outcome that you've promised them?
How are you going to ensure they get that outcome?
How can you measure their success criteria?
What happens if they don't?
 
So that's what we're talking about today.
 
If you're wanting to build your group program and/or coaching business and you want to work with a group of amazing other women in business and get my personalised support then make sure you apply for Amplify NOW and start getting paid for what you think and not just what you do!
 
www.suzchadwick.com/amplify
 
If you have questions or thoughts on this, then make sure you DM me on Instagram
 
http://www.suzchadwick.com/pod239
 
To find out more head to:
www.suzchadwick.com
http://www.suzchadwick.com/bba 
http://www.suzchadwick.com/amplify 
 

238. 3 Business lessons from my recent Thailand holiday

This is my first week back from holiday, which is obviously why it's titled 3 Business lessons from my recent Thailand holiday. Sometimes you can feel like as a business owner, you can never turn your brain off to lessons no matter where you are. 
We chat about:
Getting really comfortable with being around sales, people selling to you, and how you think about people selling to you will also impact the way that you sell.
Doing things the hard way. So not learning, not exploring, not developing your skills and continuing to do things the hard way, even when people tell you easier ways to do it.
Luxe over low-quality products, whether you choose to treat yourself to something that is luxe, as opposed to things that are low quality.
Join Courageously You www.suzchadwick.com/courageously-you
 
If you have questions or thoughts on this, then make sure you DM me on Instagram
 
http://www.suzchadwick.com/pod338
 
To find out more head to:
www.suzchadwick.com
http://www.suzchadwick.com/bba 
http://www.suzchadwick.com/amplify 

237. Taking a subscription business from $0 - $8m in 12 months with Amrita Mathur VP of Marketing, Superside

Today I'm chatting with VP of Marketing, Amrita Mathur about how she grew Superside by $8m in the first year.
 
When Amrita Mathur joined Superside as their first marketing hire in 2019 there was no product, no platform and no recurring revenue. No stranger to being called in when companies are at a strategic inflection point with their growth strategy, she did what she’s spent a career in B2B marketing learning how to do: implemented a marketing-led growth strategy that translated into $8 million in subscription revenue in the first year and 400% year-over-year growth since then. Now as VP of Marketing, her team is revolutionizing design at scale for ambitious brands like Amazon, Meta, Shopify and Coinbase.
 
In this episode we talk about:
What a marketing lead growth strategy looks like
When you're starting from zero where do you start?
When she looks back at growing superside to $8m in subscription revenue - what do you think were the most effective strategies? (paid V organic)
For subscription-based businesses what has changed and what do they need to be aware of?
 
Connect with Amrita:
www.superside.com
https://twitter.com/SupersideHQ
https://twitter.com/AmritaMathur
 
www.suzchadwick.com/pod237
 
To find out more head to:
www.suzchadwick.com
http://www.suzchadwick.com/bba 
http://www.suzchadwick.com/amplify 

236. Questions to ask to figure out what you really want in business

Today on the poddy, I'm sharing a Lattes & Live all about three ways you can review your business.
We're going through REFLECTION of what's working well, PROJECTION of what you want in the future and then the INTERSECTION of what you need to do and how you need to be to achieve that.
It's so important to lean into your energy when it comes to working through this. So often we feel like we don't know the answer, but I think that we just need to give ourselves the space and time to feel into what we want.
All the questions that I talked through in this episode are in the show notes that you can find at http://www.suzchadwick.com/pod236 so work through them yourself and DM me to share what you discovered!
A reminder to grab your ticket to Magnetic Mastery this November. Head to suzchadwick.com/mm to grab your tickets and lock it in!
 
If you have questions or thoughts on this, then make sure you DM me on Instagram
 
To find out more head to:
www.suzchadwick.com
http://www.suzchadwick.com/bba 
http://www.suzchadwick.com/amplify 

235. Magnetic Mastery - Why you will want to be there!

I wanted to do a very special episode, as you may know, I will be running magnetic mastery on the 23rd of November 2022. Which is going to be a live event in Melbourne at the Prince.
Today I share with you a bit about that event, what we're going to be talking about and why I think it's so important. I'm joined by two of the speakers that are going to be there on the day, Amy Bell, and Hayley Maxwell to come on and share their thoughts too.
The one-day transformation and mastermind event (plus the post-event Bold business Christmas party!) YOU ARE MAGNETIC - IT'S TIME TO MASTER IT & BRING IT TO LIFEIt’s not enough to sit in the front row and take notes anymore:That doesn't change anythingBut do you know what does? Getting to know your REAL self. Not the one you show on Instagram. Not the one your clients see. But the one buried deep. The one who yearns for more: more impact, more joy and more FUNTogether we'll help you bring your unique essence courageously into the world.Hayley and Amy Bell and I are all bringing the big topics and the sessions that will leave you feeling so ready to take on your biggest goals and dreams.This is a practical day of exploring what's possible for you, how you articulate and bring it life and then how you embody what you want to birth.Are you ready to dive in?Head to suzchadwick.com/mm to grab your tickets and lock it in!
If you have questions or thoughts on this, then make sure you DM me on Instagram
 
http://www.suzchadwick.com/pod235
 
To find out more head to:
www.suzchadwick.com
http://www.suzchadwick.com/bba 
http://www.suzchadwick.com/amplify 

234. Unlock a powerful new revenue stream in your service-based business with Sarah J Cross

This week on the podcast I'm chatting with fellow coach and friend, Sarah Cross.  I love this chat where we explore what it might look like for a service-based business to create a product.  In this episode, Sarah shares a framework with us for deciding if creating a product for your business is right for you and things to think about along the way.
 
From the age of 24 she built a multi-million dollar business from her kitchen table. She's the Founder and CEO of Creative Product Institute, a well-known speaker, author, business coach and authority on empowering women in business.
 
She encourages innovation, strategy, creativity, and entrepreneurial spirit.
 
Sarah's passion is to challenge business owners to get out of their comfort zones and break free from limiting self-beliefs.
 
The KICK Success Framework:
K - Kickstart by aligning with your passion
Think about the products you use or recommend to your clients
Think about the products you are passionate about
Think about the products that are aligned with your service-based business
I - Intention [energetics]
Why are you looking to branch out into product: more money, passive revenue stream, creativity
C - Cultivate [outsourcing, community around you]
How can you leverage your current community and audience that you serve with your service-based business
Who are your ideal customers from those that you already serve
K - Knowing [often it comes from knowledge and a few time-saving tips]
5 powerful ways to succeed when selling your products via wholesale
The things I learned by growing a 7 figure product-based business and my current product-based business where I have 40 stockists after only 7 months of starting it and which I share with my mastermind clients.
 
Links we mentioned:
Sarah's first interview on the podcast - Eps 23 Building a Product based business with Sarah Cross
 
Connect with Sarah:
Website - https://sarahjcross.com/
Instagram - https://www.instagram.com/sarahjcross_official/
 
www.suzchadwick.com/pod234
 
To find out more head to:
www.suzchadwick.com
http://www.suzchadwick.com/bba 
http://www.suzchadwick.com/amplify 

233. 4 fears that keep you in Overthinking

This week on the podcast I'm sharing an IG live that I did recently on a topic I coach clients on all the time. The 4 fears that keep us overthinking and stuckness.
 
1. Fear of Judgement
The Judgment of ourselves and the fear of other peoples Judgement
 
2. Fear of Failure
What if we fail what if it doesn't work? And?? How is that a problem?
 
3. Fear of success or being seen
What will happen if I'm seen?
What will happen if someone else has a different opinion or disagrees with me? And? How is that a problem?
 
4. Fear of the unknown and not trusting ourselves.
 
What keeps you stuck?
 
If these feel real for you then I'd love to invite you to join me in Courageously You, my new 8 week group program starting on the 17th October where we'll be working through so much of this together.
 
Head to www.suzchadwick.com/courageous to get on the waitlist!
 
If you have questions or thoughts on this, then make sure you DM me on Instagram
 
http://www.suzchadwick.com/pod233
 
To find out more head to:
www.suzchadwick.com
http://www.suzchadwick.com/bba 
http://www.suzchadwick.com/amplify