Brand Builders Lab with Suz Chadwick

245. Thoughts to borrow & AHA moments from Magnetic Mastery

Today on the poddy, I'm sharing my thoughts and AHA moments from the Magnetic Mastery event that I held last week.
I just love being in the room, connecting with people I love physically and giving somebody a hug and having a conversation. As you've probably already realised in being part of my community, I love speaking, presenting, training, workshopping, and answering questions. It's just my jam. It's where I love to be. It's where I thrive. And I think it's really important for me just to recognise that for myself, like I always say to my clients, where do you thrive the most? Like how can you bring more opportunity to yourself by doing that?
Listen in to hear about my main takeaways from Magnetic Mastery 2022. 
 
http://www.suzchadwick.com/pod245 
If you have questions or thoughts on this, then make sure you DM me on Instagram
 
To find out more head to:
www.suzchadwick.com
http://www.suzchadwick.com/bba 
http://www.suzchadwick.com/amplify 

244. Making Contracts Easy to Understand with Verity White of Checklist Legal

Today I'm chatting with Verity White from Checklist Legal about making contracts easy to understand! Verity is the founder and Chief Contract Enthusiast at Checklist Legal, a B Corp certified law firm that specialises in designing powerful contracts and impactful legal coaching. We talk about:
When should we start thinking about legal docs in our business
The different stages where we have different levels of protection we need
The risks of not having contracts in place
Which legal docs and issues are important for marketing and sales 
Languages to use in contracts 
Structures of business and what might be right for you
International agreements and how they work
and more!
Download:
https://www.createcontractsclientslove.com/lady-boss-your-legals-checklist Connect with Verity:https://checklistlegal.com/ 
https://www.facebook.com/checklistlegal
https://www.instagram.com/checklistlegal
Book a chat with Verity
 
www.suzchadwick.com/pod244
 
To find out more head to:
www.suzchadwick.com
http://www.suzchadwick.com/bba 
http://www.suzchadwick.com/amplify 

243. The one question you need to ask yourself to stand out

Today on the poddy, I'm sharing the one question you need to ask yourself to stand out. 
Your message is such a massive part of your business, because if what you're saying isn't landing with your audience, then you're not going to attract them, captivate them and convert them, which is exactly what we want to do.
Your message and the reason that you're in business is so that you can make money so that you can continue to be in business, as well as have an impact.
A reminder to grab your ticket to Magnetic Mastery this November. Head to suzchadwick.com/mm to grab your tickets and lock it in!
http://www.suzchadwick.com/pod243 
If you have questions or thoughts on this, then make sure you DM me on Instagram
 
To find out more head to:
www.suzchadwick.com
http://www.suzchadwick.com/bba 
http://www.suzchadwick.com/amplify 

242. How to build true community with Tiffany Acardi

Today I'm chatting with one of my favourite humans Tiffany Acardi a friend from Clubhouse days. Tiff is a community champion, strategist & evangalist working with businesses and non-profit to help them create powerful communities that are connected so they can have more of an impact. Tiff was one of the Clubhouse OG's and built a following of 35k in 3 months on the platform. She has built a range of communities for different entrepreneurs and consults to organisations on how they can tap into the power of their community.In today's episode Tiff is breaking down what you need to know and what you need to be thinking about when it comes to building your community! We talk about:
What's the difference between audience and community
How to build your community
What makes a great community
What tech is hot right now for community building
The "upsidedown kingdom model" and how to do it your way
and more!Connect with Tiffany:www.tiffanyalysa.comwww.galsthatbrunch.comGet on the waitlist for her community course: https://view.flodesk.com/pages/6076bf76d4884b7572db0bed
 
www.suzchadwick.com/pod242
 
To find out more head to:
www.suzchadwick.com
http://www.suzchadwick.com/bba 
http://www.suzchadwick.com/amplify 

241. Want more sales? Do these 5 things

Want more sales? Do these 5 things
1) Be known for what you do, how you help & who you work with
2) Care, connect & commit to giving
3) Be detached from the sales outcome
4) Give your clients a reason to stay
5) Ask questions that give your clients insights
 
If you're wanting to build your group program and/or coaching business and you want to work with a group of amazing other women in business and get my personalised support then make sure you apply for Amplify NOW and start getting paid for what you think and not just what you do!
 
www.suzchadwick.com/amplify
 
If you have questions or thoughts on this, then make sure you DM me on Instagram
 
http://www.suzchadwick.com/pod241
 
To find out more head to:
www.suzchadwick.com
http://www.suzchadwick.com/bba 
http://www.suzchadwick.com/amplify 
 

240. How to create a message that hits your audience in the feels with Kate Merryweather

This week on the podcast I'm chatting with the fabulous and funny Kate Merryweather all about how you can create a message that gives your audience THE FEELS!
 
Kate Merryweather is a redheaded LinkedIn coach who believes that LinkedIn can be a moneymaking powerhouse — if you have the right strategy. She creates custom LinkedIn strategies to help her clients effortlessly attract inbound leads with 0% hustle by sharing bold content that turns fans into followers and followers into buyers.
 
In this epsiode we talk about:
The three questions you can use to create content that connects with your audience
How to make your clients feel like you're reading their minds
How to make sure you're not using language that blends in
and so much more!
 
Links
LinkedIn https://www.linkedin.com/in/katemerryweather/
Instagram https://www.instagram.com/katemerryweather__/
Website www.katemerryweather.com.au
 
www.suzchadwick.com/pod240
 
To find out more head to:
www.suzchadwick.com
http://www.suzchadwick.com/bba 
http://www.suzchadwick.com/amplify 

239. Creating your Client Success Criteria

When it comes to ensuring that you get your clients the result they signed up for, creating a client success criteria (CSC) for yourself is a great place to start.
 
This is something I talk about in Amplify and I think it's really important whether you're a program provider and coach or a service based business who provides something else to really think about this.
 
As a service provider and even a product based business, thinking about
What experience you want your client to have & how do you reverse engineer it.
What is the outcome that you've promised them?
How are you going to ensure they get that outcome?
How can you measure their success criteria?
What happens if they don't?
 
So that's what we're talking about today.
 
If you're wanting to build your group program and/or coaching business and you want to work with a group of amazing other women in business and get my personalised support then make sure you apply for Amplify NOW and start getting paid for what you think and not just what you do!
 
www.suzchadwick.com/amplify
 
If you have questions or thoughts on this, then make sure you DM me on Instagram
 
http://www.suzchadwick.com/pod239
 
To find out more head to:
www.suzchadwick.com
http://www.suzchadwick.com/bba 
http://www.suzchadwick.com/amplify 
 

238. 3 Business lessons from my recent Thailand holiday

This is my first week back from holiday, which is obviously why it's titled 3 Business lessons from my recent Thailand holiday. Sometimes you can feel like as a business owner, you can never turn your brain off to lessons no matter where you are. 
We chat about:
Getting really comfortable with being around sales, people selling to you, and how you think about people selling to you will also impact the way that you sell.
Doing things the hard way. So not learning, not exploring, not developing your skills and continuing to do things the hard way, even when people tell you easier ways to do it.
Luxe over low-quality products, whether you choose to treat yourself to something that is luxe, as opposed to things that are low quality.
Join Courageously You www.suzchadwick.com/courageously-you
 
If you have questions or thoughts on this, then make sure you DM me on Instagram
 
http://www.suzchadwick.com/pod338
 
To find out more head to:
www.suzchadwick.com
http://www.suzchadwick.com/bba 
http://www.suzchadwick.com/amplify 

237. Taking a subscription business from $0 - $8m in 12 months with Amrita Mathur VP of Marketing, Superside

Today I'm chatting with VP of Marketing, Amrita Mathur about how she grew Superside by $8m in the first year.
 
When Amrita Mathur joined Superside as their first marketing hire in 2019 there was no product, no platform and no recurring revenue. No stranger to being called in when companies are at a strategic inflection point with their growth strategy, she did what she’s spent a career in B2B marketing learning how to do: implemented a marketing-led growth strategy that translated into $8 million in subscription revenue in the first year and 400% year-over-year growth since then. Now as VP of Marketing, her team is revolutionizing design at scale for ambitious brands like Amazon, Meta, Shopify and Coinbase.
 
In this episode we talk about:
What a marketing lead growth strategy looks like
When you're starting from zero where do you start?
When she looks back at growing superside to $8m in subscription revenue - what do you think were the most effective strategies? (paid V organic)
For subscription-based businesses what has changed and what do they need to be aware of?
 
Connect with Amrita:
www.superside.com
https://twitter.com/SupersideHQ
https://twitter.com/AmritaMathur
 
www.suzchadwick.com/pod237
 
To find out more head to:
www.suzchadwick.com
http://www.suzchadwick.com/bba 
http://www.suzchadwick.com/amplify 

236. Questions to ask to figure out what you really want in business

Today on the poddy, I'm sharing a Lattes & Live all about three ways you can review your business.
We're going through REFLECTION of what's working well, PROJECTION of what you want in the future and then the INTERSECTION of what you need to do and how you need to be to achieve that.
It's so important to lean into your energy when it comes to working through this. So often we feel like we don't know the answer, but I think that we just need to give ourselves the space and time to feel into what we want.
All the questions that I talked through in this episode are in the show notes that you can find at http://www.suzchadwick.com/pod236 so work through them yourself and DM me to share what you discovered!
A reminder to grab your ticket to Magnetic Mastery this November. Head to suzchadwick.com/mm to grab your tickets and lock it in!
 
If you have questions or thoughts on this, then make sure you DM me on Instagram
 
To find out more head to:
www.suzchadwick.com
http://www.suzchadwick.com/bba 
http://www.suzchadwick.com/amplify