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Episodes
Monday Jul 01, 2024
Monday Jul 01, 2024
This week I'm so excited to share this episode with you featuring one of my early clients, Sheridan Rose-Shaw of Mama West. It's been incredible to watch her journey from starting out to now being an international hairdressing superstar.
In this episode, we talk about:
How she accidentally started her own business and grew it from her backyard to a collaborative co-working hair salon
The importance of community, collaboration, and connection in growing a successful business
Her journey to feeling worthy of her success and putting herself out there in the hairdressing industry
The evolution and expansion of the Mama West brand and Sheridan's personal brand
Sheridan's energy and passion are truly infectious. I love how she's always looking for gaps in the market and filling them with unique offerings. She's not afraid to dream big, take risks, and go after what she wants.
Connect with Mama West
https://www.mamawest.com.au/
https://www.instagram.com/mamawest_
https://www.tiktok.com/@_mamawest
READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
BRAND BUILDERS ACADEMY - Build the systems, strategy & structure to grow your business
AMPLIFY MASTERMIND - Scale & grow your personal brand & programs
1:1 BUSINESS & MINDSET COACHING - Let's work together 1 on 1
BOLD SPEAKERS COLLECTIVE - Ready to learn how to become a paid speaker?
FREE TRAINING & RESOURCES:
Simple Business Buckets training - Understand what to focus on in your business
Masterclasses
5 powerful strategies to grow your business, brand & revenue
From Unknown to In-demand - Building a brand that sells for you
How to become a paid speaker and get the gig
LINKS:
Website: www.suzchadwick.com
Instagram: www.instagram.com/suzchadwick
TikTok: www.tiktok.com/suzchadwick
Wednesday Jun 26, 2024
Wednesday Jun 26, 2024
Today, I want to talk about something I've been experiencing lately: creating a message and products that you feel energetically aligned with. It's a concept that's been on my mind, and I want to share some lessons I've learned along the way.
Key Takeaways
Alignment is everything
Sometimes alignment takes time
Action creates clarity
Creation doesn't always mean full alignment
Playing and taking action as you find it
Understanding the power of nailing your message and finding the energy alignment
When you find that alignment, magic happens. You'll feel energised, magnetic, and ready to sell your heart out. Your dream clients will be drawn to you like moths to a flame. And you'll be unstoppable.
READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
BRAND BUILDERS ACADEMY - Build the systems, strategy & structure to grow your business
AMPLIFY MASTERMIND - Scale & grow your personal brand & programs
1:1 BUSINESS & MINDSET COACHING - Let's work together 1 on 1
BOLD SPEAKERS COLLECTIVE - Ready to learn how to become a paid speaker?
FREE TRAINING & RESOURCES:
Simple Business Buckets training - Understand what to focus on in your business
Masterclasses
5 powerful strategies to grow your business, brand & revenue
From Unknown to In-demand - Building a brand that sells for you
How to become a paid speaker and get the gig
LINKS:
Website: www.suzchadwick.com
Instagram: www.instagram.com/suzchadwick
TikTok: www.tiktok.com/suzchadwick
Saturday Jun 22, 2024
Saturday Jun 22, 2024
Today we're chatting about what it takes to reinvent yourself in your business.
I've been working with many long-time business owners (7-20 years) who want to reinvent themselves and their businesses so I know that it's something a lot of business owners are thinking and feeling right now.
When you've been doing the same thing for so long, it's easy to get stuck in a rut - I get it! And with the market moving at the pace it does, you have to keep your business relevant and visible.
Some newer businesses can sometimes be more nimble because they don't have legacy systems and processes weighing them down
So today I'm sharing the 3 Stages of Reinventing Your Business plus one bonus thing you have to make sure you're doing too.
READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
BRAND BUILDERS ACADEMY - Build the systems, strategy & structure to grow your business
AMPLIFY MASTERMIND - Scale & grow your personal brand & programs
1:1 BUSINESS & MINDSET COACHING - Let's work together 1 on 1
BOLD SPEAKERS COLLECTIVE - Ready to learn how to become a paid speaker?
FREE TRAINING & RESOURCES:
Simple Business Buckets training - Understand what to focus on in your business
Masterclasses
5 powerful strategies to grow your business, brand & revenue
From Unknown to In-demand - Building a brand that sells for you
How to become a paid speaker and get the gig
LINKS:
Website: www.suzchadwick.com
Instagram: www.instagram.com/suzchadwick
TikTok: www.tiktok.com/suzchadwick
Wednesday Jun 19, 2024
Wednesday Jun 19, 2024
In this episode we're talking about how to build powerful confidence in any areas of your life & business.
Key Takeaways:
Confidence comes from repetition. The more you do something, the more confident you become.
Set a clear intention and start with the lightest weight, such as recording yourself without posting.
Increase the reps gradually, such as posting on social media or getting invited onto podcasts.
Turn repetition into a profitable skill by mapping out how you'll get to your end goal.
Remember, confidence is possible, and you can make it happen. Just work out your intention, levels of reps, acknowledge what you've done, and find the evidence that you did the work to get where you wanted to go.
READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
BRAND BUILDERS ACADEMY - Build the systems, strategy & structure to grow your business
AMPLIFY MASTERMIND - Scale & grow your personal brand & programs
1:1 BUSINESS & MINDSET COACHING - Let's work together 1 on 1
BOLD SPEAKERS COLLECTIVE - Ready to learn how to become a paid speaker?
FREE TRAINING & RESOURCES:
Simple Business Buckets training - Understand what to focus on in your business
Masterclasses
5 powerful strategies to grow your business, brand & revenue
From Unknown to In-demand - Building a brand that sells for you
How to become a paid speaker and get the gig
LINKS:
Website: www.suzchadwick.com
Instagram: www.instagram.com/suzchadwick
TikTok: www.tiktok.com/suzchadwick
Wednesday Jun 12, 2024
Wednesday Jun 12, 2024
This week I'm chatting with sassy copywriter & brand finesser, Jaye Roberts of MVSE.
In this episode, we talk about:
How the online space is creating copy brands and how it's muting your amazingness
How she attracted 13 new clients after her recent brand
How to create a theme for your brand that will help you stand out
Why it's time to get back to deeper connections over mass broadcasting
and more!
Jaye ain't your grandma's brand strategist & copywriter. specialising in cranking out websites & sales copy for businesses who aren't afraid to stand out with their brand out, playing it safe isn't an option.
Jaye builds brands around personality, influence and making real connections that don't bow down to the status quo. her philosophy? rules were made to be broken, then bent over and... you get the idea.
With a reputation for pushing boundaries & making people's eyes pop out of their heads, Jaye goes deep - like, real deep - to create impact. a proud people pusher who gets off on making you squirm a little (or a lot) by challenging norms & rattling cages.
Jaye's here to shake shit up & make your brand an anti-viral sensation, one deliciously provocative phrase at a time.
READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
BRAND BUILDERS ACADEMY - Build the systems, strategy & structure to grow your business
AMPLIFY MASTERMIND - Scale & grow your personal brand & programs
1:1 BUSINESS & MINDSET COACHING - Let's work together 1 on 1
BOLD SPEAKERS COLLECTIVE - Ready to learn how to become a paid speaker?
FREE TRAINING & RESOURCES:
Simple Business Buckets training - Understand what to focus on in your business
Masterclasses
5 powerful strategies to grow your business, brand & revenue
From Unknown to In-demand - Building a brand that sells for you
How to become a paid speaker and get the gig
LINKS:
Website: www.suzchadwick.com
Instagram: www.instagram.com/suzchadwick
TikTok: www.tiktok.com/suzchadwick
Friday Jun 07, 2024
Friday Jun 07, 2024
In part 2 of my chat with Ryan McPherson from Storytelling Movement, we talk about the nitty gritty of how I structure my days and weeks to keep my personal brand growing.
I walked through my "ideal week" - blocking off my mornings for content creation, having a CEO day each Monday, and consistently putting out valuable content to my audience. We got into the data behind where my clients come from (30% podcast, 20% social media, 30% speaking, plus referrals).
My top takeaways:
Organise your days/weeks to prioritize content creation. Block it in your calendar and treat it like an important meeting.
Look at your data to see what's already working to bring in clients. Double down on those activities.
Set big, exciting goals and make a plan to achieve them. Put it out to your audience to hold yourself accountable.
Failure is just a stepping stone to success. If something doesn't work, put on your CEO hat, assess, make changes, and keep going.
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NEXT STEPS:
READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
BRAND BUILDERS ACADEMY - Build the systems, strategy & structure to grow your business
AMPLIFY MASTERMIND - Scale & grow your personal brand & programs
1:1 BUSINESS & MINDSET COACHING - Let's work together 1 on 1
BOLD SPEAKERS COLLECTIVE - Ready to learn how to become a paid speaker?
FREE TRAINING & RESOURCES:
Simple Business Buckets training - Understand what to focus on in your business
Masterclasses
5 powerful strategies to grow your business, brand & revenue
From Unknown to In-demand - Building a brand that sells for you
How to become a paid speaker and get the gig
LINKS:
Website: www.suzchadwick.com
Instagram: www.instagram.com/suzchadwick
TikTok: www.tiktok.com/suzchadwick
Wednesday Jun 05, 2024
Wednesday Jun 05, 2024
You know I'm always trying out new things to share valuable insights with you. Well, I recently had the amazing opportunity to be a guest on Ryan McPherson's podcast Storytelling and Movement. Ryan and I had SUCH a great, in-depth chat that I just had to share it with you all too!
In this episode (part 1 of 2), we dive into:
My journey in the corporate world and how it led me to personal branding (even before I realized that's what I was doing!)
Why having a strong personal brand is essential for connecting with your audience in an authentic way. People want to connect with YOU, not just a faceless company.
The power of keeping it real and sharing relatable stories. Origin stories, hard-earned lessons, client wins - this is the good stuff that draws people in.
How to hone your storytelling skills and get comfy opening up. Spoiler: it takes practice!
My top takeaways:
Your personal brand is about making genuine connections. Show the real you!
Share stories with emotion to captivate your audience. Paint them a picture of your journey.
Embrace your failures and what you learned from them. This is what makes you relatable and gives others hope.
The more you tell your story, the better you'll get at sharing the most impactful parts.
I seriously could have chatted with Ryan for hours - too much goodness! Stay tuned for part 2 coming soon.
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NEXT STEPS:
READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
BRAND BUILDERS ACADEMY - Build the systems, strategy & structure to grow your business
AMPLIFY MASTERMIND - Scale & grow your personal brand & programs
1:1 BUSINESS & MINDSET COACHING - Let's work together 1 on 1
BOLD SPEAKERS COLLECTIVE - Ready to learn how to become a paid speaker?
FREE TRAINING & RESOURCES:
Simple Business Buckets training - Understand what to focus on in your business
Masterclasses
5 powerful strategies to grow your business, brand & revenue
From Unknown to In-demand - Building a brand that sells for you
How to become a paid speaker and get the gig
LINKS:
Website: www.suzchadwick.com
Instagram: www.instagram.com/suzchadwick
TikTok: www.tiktok.com/suzchadwick
Monday Jun 03, 2024
Monday Jun 03, 2024
In this episode we're talking about actionable tips on what you can be doing daily to build your brand and make sales, especially if you have an "everyday" type of brand vs a big flashy one.
The key is to focus on building an emotional connection with your audience. We want to follow brands that resonate with us and align with how we want to be perceived. So how can you do that on the daily, assuming you already have your products/services set up and ideally multiple revenue streams?
Key Takeaways:
Be intentional about brand building activities you do each day
Create a content ecosystem that repurposes your work
Sell daily through organic content and automated funnels
Audit and optimise your brand and sales process regularly
The goal is to create an ecosystem that builds your brand and sells for you daily in a way that feels authentic and offers a great client experience. Pick a few of these to implement this week and watch how it supports your business growth!
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NEXT STEPS:
READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
BRAND BUILDERS ACADEMY - Build the systems, strategy & structure to grow your business
AMPLIFY MASTERMIND - Scale & grow your personal brand & programs
1:1 BUSINESS & MINDSET COACHING - Let's work together 1 on 1
BOLD SPEAKERS COLLECTIVE - Ready to learn how to become a paid speaker?
FREE TRAINING & RESOURCES:
Simple Business Buckets training - Understand what to focus on in your business
Masterclasses
5 powerful strategies to grow your business, brand & revenue
From Unknown to In-demand - Building a brand that sells for you
How to become a paid speaker and get the gig
LINKS:
Website: www.suzchadwick.com
Instagram: www.instagram.com/suzchadwick
TikTok: www.tiktok.com/suzchadwick
Thursday May 30, 2024
Thursday May 30, 2024
In today's episode, we are talking about the ever-evolving world of brand building in 2024 and beyond. I share examples of how influential figures like Gary Vaynerchuk, Sara Blakely, and Reese Witherspoon have leveraged personal branding to build successful businesses. The importance of creating authentic content that resonates with your audience, regardless of your industry or target market.
Key Takeaways:
Build engaging communities and customer bases through compelling content creation that showcases your values and personality.
Share your unique journey, challenges, and successes to connect with a diverse audience and build trust.
Experiment with different types of content, keep testing what works, and adjust based on audience engagement to maximise results.
Remember, building a brand is an ongoing process that requires dedication, creativity, and a deep understanding of your audience.
Download cracking the content code cheatsheet here!
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NEXT STEPS:
READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
BRAND BUILDERS ACADEMY - Build the systems, strategy & structure to grow your business
AMPLIFY MASTERMIND - Scale & grow your personal brand & programs
1:1 BUSINESS & MINDSET COACHING - Let's work together 1 on 1
BOLD SPEAKERS COLLECTIVE - Ready to learn how to become a paid speaker?
FREE TRAINING & RESOURCES:
Simple Business Buckets training - Understand what to focus on in your business
Masterclasses
5 powerful strategies to grow your business, brand & revenue
From Unknown to In-demand - Building a brand that sells for you
How to become a paid speaker and get the gig
LINKS:
Website: www.suzchadwick.com
Instagram: www.instagram.com/suzchadwick
TikTok: www.tiktok.com/suzchadwick
Monday May 27, 2024
Monday May 27, 2024
In today's episode, I want to talk about something that's been on my mind lately: self-validation and knowing your worth. I recently spoke at an event where I asked the audience how many of them felt like they had an interesting story or that people wanted to hear their story. Out of 70 people, only three raised their hands! Can you believe that?
It got me thinking about how we often don't see the value in our own experiences and the impact we can have on others by sharing our stories. Whether you're in a corporate job or running your own business, it's so important to recognise that you have something valuable to offer.
So, how do we start validating ourselves? Here are a few key takeaways:
Become the dominant voice in your life. Pay attention to the stories you're telling yourself and challenge the negative voices that make you feel unworthy. Focus on what you want to be thinking, feeling, and experiencing instead.
Don't let external rejections define your self-worth. When you ask for what you want and get a "no," remember that it's not the end of the world. It's just part of the journey to success. Keep putting yourself out there and believe in your ideas.
Find advocates and align yourself with people who can help you make an impact. When you're fighting for something you believe in, it's not always easy. Surround yourself with people who resonate with your message and can help you build a community or movement.
Be tenacious and don't give up when faced with obstacles. Learn to communicate in different ways, read people, and find the right allies to help you break down barriers. Remember, it's possible to create the change you want to see!
I know it can feel overwhelming to chase your dreams in a noisy world, but if you continue to work on your self-validation every day and build evidence of your capabilities, you'll be unstoppable. Even if you're not confident right now, ask yourself if you're willing to be courageous.
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NEXT STEPS:
READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
BRAND BUILDERS ACADEMY - Build the systems, strategy & structure to grow your business
AMPLIFY MASTERMIND - Scale & grow your personal brand & programs
1:1 BUSINESS & MINDSET COACHING - Let's work together 1 on 1
BOLD SPEAKERS COLLECTIVE - Ready to learn how to become a paid speaker?
FREE TRAINING & RESOURCES:
Simple Business Buckets training - Understand what to focus on in your business
Masterclasses
5 powerful strategies to grow your business, brand & revenue
From Unknown to In-demand - Building a brand that sells for you
How to become a paid speaker and get the gig
LINKS:
Website: www.suzchadwick.com
Instagram: www.instagram.com/suzchadwick
TikTok: www.tiktok.com/suzchadwick