Brand Builders Lab with Suz Chadwick

423. The Truth about doing hard things

In this episode, we're unpacking one of the biggest barriers to business success: the stories you tell yourself about how hard things are. If you find yourself saying "content creation is hard" or "sales is hard," this episode is for you.
Learn why your brain loves to tell you things are hard, how to reframe these limiting beliefs, and the simple framework to stop self-sabotaging and start building the business you want.
Work with me:
Amplify - Build & Scale your coaching & group program business
Brand Builders Academy - Build business foundations
 
 

422. How to Shift from Service-Based Business to Coaching & Mentoring

What You'll Learn in This Episode:
Why you need to make time (not find time) to build your coaching business alongside your current services
The essential method you need before selling coaching packages
How to position yourself as the expert without feeling salesy
The mindset shifts required when you become the face of your business
Why your energy is just as important as your expertise
The difference between selling a service and selling yourself
How to attract the right clients through strategic content and messaging
The importance of going deep on your ideal client's thoughts and struggles
Key Takeaways:
You Need a Method - Don't just say "we'll see where you need help." Give clients a clear roadmap from A to B.
Just Because You Can Doesn't Mean You Should - Stay focused on your vision, not every opportunity that comes your way.
Energy is Your Invitation - People will pay to be in your energy. Quiet energy is just as powerful as bold energy.
Stop Thinking About Yourself - When you focus on your clients instead of how you look or sound, showing up becomes easier.
Name and Claim Your Audience - Be specific about who you're speaking to. If you're attracting the wrong people, you're speaking to the wrong people.
 
If you're looking for coaching, support & community to build your coaching and consulting business then check out Amplify - www.suzchadwick.com/amplify - DM me with any questions.
 

420. Stepping into your Creator Era - Content, Community & Brand Deals

Let's be honest, stepping into your content era isn't something that an option these days. If you're a business owner, then it just part and parcel of building your brand, community and clients. 
About the Guest: Rom's been a full-time content creator for three years. She went from hating her corporate job to building a creator business that includes brand deals, TV appearances, and consulting gigs. She's all about teaching creators how to actually make money doing this.
In This Episode we're talking about how you can set into your content era & nail your Content Creation Skills
The ONE skill that separates great creators from everyone else
Why lighting and editing are easy - communication is hard
How to capture attention in the first 3 seconds
The 3-part hook structure (visual, verbal, text)
Stop downloading "1000 hooks" templates - do this instead
Check out Rom out on Instagram & TikTok
***********************
⋒ WORK WITH SUZ
Foundations - Brand Builders Academy - https://www.suzchadwick.com/bba
Scale - Amplify Accelerator - https://www.suzchadwick.com/amplify
1:1 Coaching - https://www.suzchadwick.com/bc
Shop - https://www.suzchadwick.com/shop
 
⋒ My 2025 YouTube Equipment & Tech:
Descript - www.suzchadwick.com/descript
DJI Pocket Osmo 3 - www.suzchadwick.com/DJI
Softbox Lighting - MSKIRA Softbox
DJI Tripod - EUCOS 62' Tripod
 
⋒ PODCAST LINKS
Listen on Apple: https://suzchadwick.com/applepod
Listen on Spotify: https://suzchadwick.com/spotify
Listen anywhere else: https://kite.link/BrandBuildersLab
 
⋒ FOLLOW SUZ CHADWICK
TikTok: /suzchadwick Instagram: /suzchadwick
LinkedIn: /suzannechadwick
Join the community: https://www.suzchadwick.com/subscribe
 
About: I'm Suz Chadwick, a personal brand & business coach and the Creative Director of Bold Vibes Consulting Personal brand agency. I (mainly) work with women to help you build the confidence and strategies to build a brand that sells for you and finally step off the content hampster wheel to sales strategies that work!
 

419. What if you're the silver bullet?

BONUS EPSIODE - this was an epsiode that I recorded and shared on my substack that I thought I would drop here as  a bonus!   But the question I'm asking myself and I'm asking you - what if you don't need to look outside of yourself, what you know what to do to create the outcomes that you really want?

418. Building a Confidently Bold Brand & being YOU!

I had to share an instagram live that I did this week because it really came from the heart and something I've been thinking about and working with client on as well. 
So enjoy! 

417. The 4 types of content that get clients, followers & fans

Is your content actually doing the job you need it to do? In this episode, I'm breaking down the four types of content that will position you as the go-to person in your industry - and they're not the same four things everyone else talks about. These content types will help you build authority, tell your story, and convert followers into clients.
Key Points:
Authority Content - Share client results, success stories, and your transformation journey to create conversion storytelling that proves what's possible
Personal Brand Content - Take people behind the scenes of your journey to build real connection and the know, like, trust factor (yes, people do want to know what you're up to!)
Value & Teaching Content - Educational content that stands out by weaving in stories, examples, and unexpected insights instead of generic tips
Commentary Content - Share your hot takes and opinions on industry topics to position yourself as the information curator your audience looks to
Authority and commentary content are goldmines for building your reputation as the expert
Perfect content becomes boring - share the challenges and struggles too
Your brain doesn't know the difference between online and in-person connections
Connect with Suz: @suzchadwick on Instagram and TikTok
DM me and let me know which type of content you're excited to try!
Work with me
Brand Builders Academy
Amplify Accelerator
1:1 Coaching
 

416. It's time to be Audacious in your business

Today we're getting bold! We talked about playing small last week and this week we're diving into what it looks like to be Audacious!
What You'll Learn:
How to become more audacious in your business
The power of mindset audits and thought work
Why energy alignment is crucial for business success
Practical strategies to take bold risks that pay off
How to visualise your big vision and make it reality
Key Takeaways:
Audacious Definition: Showing a willingness to take surprisingly bold risks
The Woo & The Do: You need both energetic alignment AND strategic action
Your Energy is Your Invitation: When you're aligned, you become magnetic
Belief Ladders: Build your belief system to support bigger goals
Visualisation Works: Picture your success in vivid detail
Mentioned Resources:
Brooke Castillo's "The Model" (Circumstance → Thoughts → Feelings → Actions → Results)
Ryan Leak (Leadership Speaker)
Connect with Suz:
Instagram: @suzchadwick
Brand Builders Academy - www.suzchadwick.com/bba
Amplify Accelerator - www.suzchadwick.com/amplify
Share your audacious goals in the comments or DMs!

415. What to do when you realise you're playing small

I did my first Lattes & Lives this week - after such a long time.
If you've been around my world for a while, I used to go live on Intagrams a lot and I would make those epsiodes into podcast episodes, but recently it's not something I've been doing! 
So we're back and today I'm doing a little confession....and hopefully it's helpful for you! 
*************
Check out my latestly workshop - Content to Clients where I share with you how you can use the content you're sharing to build your list and get more clients!
Access it here - https://www.suzchadwick.com/C2C
Ready to work together?
Join Brand Builders AcademyVIP - Join the Amplify Accelerator

414. Make the SALE using these 4 key things

Today we're diving into one of my favourite topics - SALES!
What You'll Learn:
The 4 essential elements to increase sales in your business (using the SALE framework)
Why having a clear sales strategy is non-negotiable for business success
Daily revenue-generating actions that actually move the needle
How to show up as a leader in your business and community
The role of energy in attracting your dream clients
 
🔥Access the FREE 7-figure Brand Blueprint Mini Course - https://www.suzchadwick.com/7fbb
 
 
⋒ WORK WITH SUZ
Foundations - Brand Builders Academy - https://www.suzchadwick.com/bba
Scale - Amplify Accelerator - https://www.suzchadwick.com/amplify
1:1 Coaching - https://www.suzchadwick.com/bc
Shop - https://www.suzchadwick.com/shop
 
⋒ My 2025 YouTube Equipment & Tech:
Descript - www.suzchadwick.com/descript
DJI Pocket Osmo 3 - www.suzchadwick.com/DJI
Softbox Lighting - MSKIRA Softbox
DJI Tripod - EUCOS 62' Tripod
 
⋒ PODCAST LINKS
Listen on Apple: https://suzchadwick.com/applepod
Listen on Spotify: https://suzchadwick.com/spotify
Listen anywhere else: https://kite.link/BrandBuildersLab
 
⋒ FOLLOW SUZ CHADWICK
TikTok: /suzchadwick Instagram: /suzchadwick
LinkedIn: /suzannechadwick
Join the community: https://www.suzchadwick.com/subscribe
 
About: I'm Suz Chadwick, a personal brand & business coach and the Creative Director of Bold Vibes Consulting Personal brand agency. I (mainly) work with women to help you build the confidence and strategies to build a brand that sells for you and finally step off the content hampster wheel to sales strategies that work!

413. How to think like a Marketer with Zara Jarvis

I can't wait to share today's epsiode with you, because it's a juicy one!  Today I'm chatting with Zara Jarvis - the Senior Social Media Specialist at The Digital Picnic, where she leads strategic campaigns for major clients and oversees organic social media and partnerships. With a non-traditional marketing background that includes owning a music studio business and working at Adore Beauty, Zara brings a unique perspective to marketing strategy. She's also the creator of the viral TikTok series "Think Like a Marketer."
Key Topics Covered
Non-linear career paths in marketing
The mindset shift needed to think strategically about marketing
Platform-specific strategies for TikTok, Instagram, and LinkedIn
Creating content series that build audiences
Using AI tools effectively in marketing
The Hero Hub Hygiene marketing framework
Building authentic personal brands online
Key Takeaways
Embrace being a "try hard" - showing you care and putting in effort shouldn't be seen as negative
Think holistically about marketing - it's not about individual posts, but how everything connects
Content series create recognition and growth - Zara gained 3,000 followers from 13 episodes vs minimal growth from 100+ previous videos
Different platforms need different approaches - TikTok is sound-on comfort scrolling, Instagram is visual and sound-off
Use AI strategically - for planning and refinement, but ensure your unique voice and opinions remain central
***************
🔥Access the FREE 7-figure Brand Blueprint Mini Course - https://www.suzchadwick.com/7fbb
 
⋒ WORK WITH SUZ
Foundations - Brand Builders Academy - https://www.suzchadwick.com/bba
Scale - Amplify Accelerator - https://www.suzchadwick.com/amplify
1:1 Coaching - https://www.suzchadwick.com/bc
Shop - https://www.suzchadwick.com/shop
 
⋒ My 2025 YouTube Equipment & Tech:
Descript - www.suzchadwick.com/descript
DJI Pocket Osmo 3 - www.suzchadwick.com/DJI
Softbox Lighting - MSKIRA Softbox
DJI Tripod - EUCOS 62' Tripod
 
⋒ PODCAST LINKS
Listen on Apple: https://suzchadwick.com/applepod
Listen on Spotify: https://suzchadwick.com/spotify
Listen anywhere else: https://kite.link/BrandBuildersLab
 
⋒ FOLLOW SUZ CHADWICK
TikTok: /suzchadwick Instagram: /suzchadwick
LinkedIn: /suzannechadwick
Join the community: https://www.suzchadwick.com/subscribe
 
About: I'm Suz Chadwick, a personal brand & business coach and the Creative Director of Bold Vibes Consulting Personal brand agency. I (mainly) work with women to help you build the confidence and strategies to build a brand that sells for you and finally step off the content hampster wheel to sales strategies that work!