Brand Builders Lab with Suz Chadwick

18. How to learn to love networking

Do you hate networking? Well if that's the case then this one is for you. I've crowdsourced some great tips on how you can get on the networking bandwagon and actually enjoy the experience!

17. Top SEO tips for business owner with Kate Toon

Today I’m chatting with Kate Toon an award-winning SEO copywriter and SEO consultant with almost two decades of experience in all things advertising, digital and writing. Originally from the UK but now based just outside Sydney.She has worked with big brands such as eHarmony, Curash and Kmart. And she’s helped countless small businesses produce great content and improve their copywriting and SEO.Kate is also the founder of The Clever Copywriting School and The Recipe for SEO Success eCourse, the co-host on the Hot Copy Podcast and the host of The Recipe for SEO Success podcast.Kate recently published her popular business book, The Confessions of a Misfit Entrepreneur – which also has its own podcast.We’re talking all about :How and why she started her businessCommon misconceptions when it comes to SEOHow long it takes for your business to rank highly and what are some of the things you can do to help that processHer 5 top tips when it comes to SEO for business ownersWhat Confessions of a Misfit Entrepreneur is all aboutSome of the tools that Kate mentions in this episode:https://pixel-ruler.en.softonic.com/https://wordpress.org/plugins/wp-smushit/https://tinypng.com/Want to connect with Kate? Make sure you head over and say hi!Website Book - Confessions of a Misfit entrepreneur Free SEO course

16. Getting the most out of your email marketing with Karina May

Today I’m chatting with Karina May, Email Automation and CRM SpecialistIf you’re after a fail-proof, rock solid email marketing strategy to take your business to the next level, Karina will sort you out – and then some.With almost a decade of experience in digital marketing land, she knows when to push the boundaries (so you keep an edge on your competitors) and when to tow the line to ensure your email is actually hitting inboxes and not being flagged as spam.Once she has a handle on your business and goals, she’ll draw on her know-how to automate, automate, automate so those conversions roll in while you’re counting sheep.She knows how to keep things lean after spending 7 years running the marketing team at a start up company, but also how to scale quickly and efficiently. Some companies under her expert care include Showpo, Coco Republic and Pet Circle.If you’ve been wanting to build your list or engage your subscribers more and understand what to test and how then this episode is for you.We’re talking all about :Why it's still important to grow your list and engage your subscribers even though you may have a huge social media followingHow list building has changed over the last couple of years and what is working well right now to grow your listWhat goals you should have in place when it comes to growth of our email listWith email becoming very crowded, how you can stand outSome great tips to test to get more engagement and eyes on your emailsHow automations can help build the relationship with our subscribers and some ideas on how to do this Want to connect with Karina? Make sure you head over and say hi!Website :www.karinamayconsulting.com.au LinkedIn: https://www.linkedin.com/in/karina-may-0a13524b/Strategy Session bookings: http://karinamayconsulting.com.au/1-hr-email-marketing-session/

15. Smart Business insurance for service and product based businesses

Today we're talking business insurance. Now it may not be the most exciting topic but as a business owner it's one that you really need to know about and have to ensure you can grow your business with peace of mind.Louise Jones is the principal of Business Insurance for Women (BIFW) with over 15 + years’ experience in insurance across a wide range of industries and professionals Australia wide. When asked what she likes best about her job, it is always the same answer, helping women business owners achieve a better insurance outcome for their business closely followed by negotiating with insurers to ensure women business owners get the best value for money. BIFW is an industry leader in providing insurance and risk management solutions to women business owners with access to over 150 insurers internationally and is part of Australasia’s largest general insurance broker network. Louise is a subject expert with the Australia and New Zealand Institute of Insurance and Finance.We're talking about:What insurance do you need as a service based businessWhat insurance do you need as a product based businessCovering your business even when you're hosting events or workshops in 3rd party venuesMaking your covered for your online business activitiesand more!You can find out more and connect with Louise at https://bifw.com.au/FacebookInstagramTwitterLinkedIn

14. 10 Tips on How to hire a superstar into your business

This week I'm in the middle of hiring a new Digital Marketing coordinator into my team and so I thought I would share with you how I go about hiring someone. With over 20 years recruitment experience it's something that is 2nd nature to me. I'm sharing 10 top tips on how you can hire a superstar into your business. If you've been holding off on hiring because you're not sure how to, then this one is for you!

13. Why Fast & Easy Business Success is a Myth

This week a bonus podcast because I was really prompted to share this message with you. I was listening to the Lady Startup podcast's interview with The Dinner Ladies talking about the fact that after 4 years in business they were still just breaking even. There is this expectation that when you get into business it's all just going to work from the start and if you're not a millionaire in the first 12 months then something must be wrong. I think it's important to talk about what the journey could look like and to be honest but it does look like a lot of the time - and it may not be what you think!We're talking about the fact that fast & easy business success is a myth.Do what you have to in order to keep goingIf you're in business and you're not where you want to ensure you have the right strategy in placeEvolve your business over time and know that it won't look the same over timeSurround yourself with the right peopleBuild your brand

12. Getting the support you need as a woman in business with Transformation Coach, Georgie Cooke

Sometimes in life it can all become too much. Being business women, business owners, mums, friends, wives and everything else that we take on it's natural that we need help. Having the right people around you can make all the difference. Today I'm talking to my Life and Transformation coach Georgie Cooke who helped me through a number of harder times in my life and we're talking about fear, the stories we tell ourselves, feeling stuck and so much more. It's about asking ourselves the hard questions, moving into a growth mindset and realising when it's time to get more support to help ourselves move through big things.If you want to connect with Georgie head to:http://www.quantumlifeskills.com.auFacebook ​

11. How start-ups & Corporates can work together to innovate with slingshot CEO Karen Lawson

I don't know about you but I love hearing from women who are doing big things, challenging the status quo and collaborating to innovate. Today I'm speaking with Karen Lawson is the CEO of Slingshot, a corporate accelerator program that is doing big things. Coming from companies such as Yahoo 7 and previously the CEO of CareerOne, Karen has been forging her path in the digital space for some time now. Working with companies such as Qantas, Lions and more, Karen and Slingshot bring startups into these environments to support them to think differently, develop new products and services and innovate.Karen has received awards including BRW's Most Innovative Company 2014, UN Women's Entrepreneurship Ambassador, Nominee for Telstra Business Woman of the year 2015 and Australian Growth Company 2015.So what are we talking aboutWhat makes for an innovative leaderHow to pitch those big solutionsBuilding your brand as a business ownerBuilding the right relationships with key decision makersThinking outside the boxCollaborating to take your business forward.Slingshots new venture - CoVentured Plus so much more!!Links for more information on Karen and Slingshot head to:Slingshot websiteKaren on LinkedInCoVentured - connecting start-ups and corporates

10. Instagram for Small Business with Mackayla Paul, Creative Director Social Stylings

Today is all about Instagram with the lovely Mackalya Paul, Creative Director of Social Styling. As an Instagram marketing expert working with fashion and beauty businesses, Mackayla is sharing some of her top tips for any small business. We're all after engagement, followers and connection and that's what I'm asking about today. How do we achieve all that when you're either just starting out or even if you've been around for a while.So what are we talking about today?? Check it out!How to grow your Instagram audienceHow to get the right people following youIncreasing your engagement and having real conversationsVisual branding on InstagramWhat goals do you need to be thinking about and setting when it comes to your Instagram?Using Instagram insights to make better decisionsHot tips on InstastoriesPlus so much more!!

9. How to get the most out of LinkedIn when you're a small business

We're talking LinkedIn essentials for small businesses today and who else would I ask but the Queen of LinkedIn herself - Karen Hollenbach.So what are we talking about today?? Check it out!How to use LinkedIn (LI) analytics to your advantageCurating your LI feed to see what you really wantBuilding a company pageAnswering the question - Is LI a social platform or not??Personal branding and nailing your about pageHow to build your following & think about your content strategyHow to start the right conversation with new contactsPlus so much more!!Want to work with Karen or connect? Think BespokeLinkedInInstagramFacebook