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Episodes
Wednesday Jun 12, 2024
Wednesday Jun 12, 2024
This week I'm chatting with sassy copywriter & brand finesser, Jaye Roberts of MVSE.
In this episode, we talk about:
How the online space is creating copy brands and how it's muting your amazingness
How she attracted 13 new clients after her recent brand
How to create a theme for your brand that will help you stand out
Why it's time to get back to deeper connections over mass broadcasting
and more!
Jaye ain't your grandma's brand strategist & copywriter. specialising in cranking out websites & sales copy for businesses who aren't afraid to stand out with their brand out, playing it safe isn't an option.
Jaye builds brands around personality, influence and making real connections that don't bow down to the status quo. her philosophy? rules were made to be broken, then bent over and... you get the idea.
With a reputation for pushing boundaries & making people's eyes pop out of their heads, Jaye goes deep - like, real deep - to create impact. a proud people pusher who gets off on making you squirm a little (or a lot) by challenging norms & rattling cages.
Jaye's here to shake shit up & make your brand an anti-viral sensation, one deliciously provocative phrase at a time.
READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
BRAND BUILDERS ACADEMY - Build the systems, strategy & structure to grow your business
AMPLIFY MASTERMIND - Scale & grow your personal brand & programs
1:1 BUSINESS & MINDSET COACHING - Let's work together 1 on 1
BOLD SPEAKERS COLLECTIVE - Ready to learn how to become a paid speaker?
FREE TRAINING & RESOURCES:
Simple Business Buckets training - Understand what to focus on in your business
Masterclasses
5 powerful strategies to grow your business, brand & revenue
From Unknown to In-demand - Building a brand that sells for you
How to become a paid speaker and get the gig
LINKS:
Website: www.suzchadwick.com
Instagram: www.instagram.com/suzchadwick
TikTok: www.tiktok.com/suzchadwick
Friday Jun 07, 2024
Friday Jun 07, 2024
In part 2 of my chat with Ryan McPherson from Storytelling Movement, we talk about the nitty gritty of how I structure my days and weeks to keep my personal brand growing.
I walked through my "ideal week" - blocking off my mornings for content creation, having a CEO day each Monday, and consistently putting out valuable content to my audience. We got into the data behind where my clients come from (30% podcast, 20% social media, 30% speaking, plus referrals).
My top takeaways:
Organise your days/weeks to prioritize content creation. Block it in your calendar and treat it like an important meeting.
Look at your data to see what's already working to bring in clients. Double down on those activities.
Set big, exciting goals and make a plan to achieve them. Put it out to your audience to hold yourself accountable.
Failure is just a stepping stone to success. If something doesn't work, put on your CEO hat, assess, make changes, and keep going.
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NEXT STEPS:
READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
BRAND BUILDERS ACADEMY - Build the systems, strategy & structure to grow your business
AMPLIFY MASTERMIND - Scale & grow your personal brand & programs
1:1 BUSINESS & MINDSET COACHING - Let's work together 1 on 1
BOLD SPEAKERS COLLECTIVE - Ready to learn how to become a paid speaker?
FREE TRAINING & RESOURCES:
Simple Business Buckets training - Understand what to focus on in your business
Masterclasses
5 powerful strategies to grow your business, brand & revenue
From Unknown to In-demand - Building a brand that sells for you
How to become a paid speaker and get the gig
LINKS:
Website: www.suzchadwick.com
Instagram: www.instagram.com/suzchadwick
TikTok: www.tiktok.com/suzchadwick
Wednesday Jun 05, 2024
Wednesday Jun 05, 2024
You know I'm always trying out new things to share valuable insights with you. Well, I recently had the amazing opportunity to be a guest on Ryan McPherson's podcast Storytelling and Movement. Ryan and I had SUCH a great, in-depth chat that I just had to share it with you all too!
In this episode (part 1 of 2), we dive into:
My journey in the corporate world and how it led me to personal branding (even before I realized that's what I was doing!)
Why having a strong personal brand is essential for connecting with your audience in an authentic way. People want to connect with YOU, not just a faceless company.
The power of keeping it real and sharing relatable stories. Origin stories, hard-earned lessons, client wins - this is the good stuff that draws people in.
How to hone your storytelling skills and get comfy opening up. Spoiler: it takes practice!
My top takeaways:
Your personal brand is about making genuine connections. Show the real you!
Share stories with emotion to captivate your audience. Paint them a picture of your journey.
Embrace your failures and what you learned from them. This is what makes you relatable and gives others hope.
The more you tell your story, the better you'll get at sharing the most impactful parts.
I seriously could have chatted with Ryan for hours - too much goodness! Stay tuned for part 2 coming soon.
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NEXT STEPS:
READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
BRAND BUILDERS ACADEMY - Build the systems, strategy & structure to grow your business
AMPLIFY MASTERMIND - Scale & grow your personal brand & programs
1:1 BUSINESS & MINDSET COACHING - Let's work together 1 on 1
BOLD SPEAKERS COLLECTIVE - Ready to learn how to become a paid speaker?
FREE TRAINING & RESOURCES:
Simple Business Buckets training - Understand what to focus on in your business
Masterclasses
5 powerful strategies to grow your business, brand & revenue
From Unknown to In-demand - Building a brand that sells for you
How to become a paid speaker and get the gig
LINKS:
Website: www.suzchadwick.com
Instagram: www.instagram.com/suzchadwick
TikTok: www.tiktok.com/suzchadwick
Monday Jun 03, 2024
Monday Jun 03, 2024
In this episode we're talking about actionable tips on what you can be doing daily to build your brand and make sales, especially if you have an "everyday" type of brand vs a big flashy one.
The key is to focus on building an emotional connection with your audience. We want to follow brands that resonate with us and align with how we want to be perceived. So how can you do that on the daily, assuming you already have your products/services set up and ideally multiple revenue streams?
Key Takeaways:
Be intentional about brand building activities you do each day
Create a content ecosystem that repurposes your work
Sell daily through organic content and automated funnels
Audit and optimise your brand and sales process regularly
The goal is to create an ecosystem that builds your brand and sells for you daily in a way that feels authentic and offers a great client experience. Pick a few of these to implement this week and watch how it supports your business growth!
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NEXT STEPS:
READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
BRAND BUILDERS ACADEMY - Build the systems, strategy & structure to grow your business
AMPLIFY MASTERMIND - Scale & grow your personal brand & programs
1:1 BUSINESS & MINDSET COACHING - Let's work together 1 on 1
BOLD SPEAKERS COLLECTIVE - Ready to learn how to become a paid speaker?
FREE TRAINING & RESOURCES:
Simple Business Buckets training - Understand what to focus on in your business
Masterclasses
5 powerful strategies to grow your business, brand & revenue
From Unknown to In-demand - Building a brand that sells for you
How to become a paid speaker and get the gig
LINKS:
Website: www.suzchadwick.com
Instagram: www.instagram.com/suzchadwick
TikTok: www.tiktok.com/suzchadwick
Thursday May 30, 2024
Thursday May 30, 2024
In today's episode, we are talking about the ever-evolving world of brand building in 2024 and beyond. I share examples of how influential figures like Gary Vaynerchuk, Sara Blakely, and Reese Witherspoon have leveraged personal branding to build successful businesses. The importance of creating authentic content that resonates with your audience, regardless of your industry or target market.
Key Takeaways:
Build engaging communities and customer bases through compelling content creation that showcases your values and personality.
Share your unique journey, challenges, and successes to connect with a diverse audience and build trust.
Experiment with different types of content, keep testing what works, and adjust based on audience engagement to maximise results.
Remember, building a brand is an ongoing process that requires dedication, creativity, and a deep understanding of your audience.
Download cracking the content code cheatsheet here!
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NEXT STEPS:
READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
BRAND BUILDERS ACADEMY - Build the systems, strategy & structure to grow your business
AMPLIFY MASTERMIND - Scale & grow your personal brand & programs
1:1 BUSINESS & MINDSET COACHING - Let's work together 1 on 1
BOLD SPEAKERS COLLECTIVE - Ready to learn how to become a paid speaker?
FREE TRAINING & RESOURCES:
Simple Business Buckets training - Understand what to focus on in your business
Masterclasses
5 powerful strategies to grow your business, brand & revenue
From Unknown to In-demand - Building a brand that sells for you
How to become a paid speaker and get the gig
LINKS:
Website: www.suzchadwick.com
Instagram: www.instagram.com/suzchadwick
TikTok: www.tiktok.com/suzchadwick
Monday May 27, 2024
Monday May 27, 2024
In today's episode, I want to talk about something that's been on my mind lately: self-validation and knowing your worth. I recently spoke at an event where I asked the audience how many of them felt like they had an interesting story or that people wanted to hear their story. Out of 70 people, only three raised their hands! Can you believe that?
It got me thinking about how we often don't see the value in our own experiences and the impact we can have on others by sharing our stories. Whether you're in a corporate job or running your own business, it's so important to recognise that you have something valuable to offer.
So, how do we start validating ourselves? Here are a few key takeaways:
Become the dominant voice in your life. Pay attention to the stories you're telling yourself and challenge the negative voices that make you feel unworthy. Focus on what you want to be thinking, feeling, and experiencing instead.
Don't let external rejections define your self-worth. When you ask for what you want and get a "no," remember that it's not the end of the world. It's just part of the journey to success. Keep putting yourself out there and believe in your ideas.
Find advocates and align yourself with people who can help you make an impact. When you're fighting for something you believe in, it's not always easy. Surround yourself with people who resonate with your message and can help you build a community or movement.
Be tenacious and don't give up when faced with obstacles. Learn to communicate in different ways, read people, and find the right allies to help you break down barriers. Remember, it's possible to create the change you want to see!
I know it can feel overwhelming to chase your dreams in a noisy world, but if you continue to work on your self-validation every day and build evidence of your capabilities, you'll be unstoppable. Even if you're not confident right now, ask yourself if you're willing to be courageous.
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NEXT STEPS:
READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
BRAND BUILDERS ACADEMY - Build the systems, strategy & structure to grow your business
AMPLIFY MASTERMIND - Scale & grow your personal brand & programs
1:1 BUSINESS & MINDSET COACHING - Let's work together 1 on 1
BOLD SPEAKERS COLLECTIVE - Ready to learn how to become a paid speaker?
FREE TRAINING & RESOURCES:
Simple Business Buckets training - Understand what to focus on in your business
Masterclasses
5 powerful strategies to grow your business, brand & revenue
From Unknown to In-demand - Building a brand that sells for you
How to become a paid speaker and get the gig
LINKS:
Website: www.suzchadwick.com
Instagram: www.instagram.com/suzchadwick
TikTok: www.tiktok.com/suzchadwick
Wednesday May 22, 2024
Wednesday May 22, 2024
Today on the podcast, I'm chatting with Nadine Nethery about the secret behind your best copy yet.
Nadine's an audience-driven copywriter and brand messaging strategist who helps smart online business owners turn every brand touchpoint into genuine connections that drive sales and create loyal brand advocates.
What's the secret behind writing copy that truly resonates with your audience? Nadine shared that it's all about leaning into your audience and really understanding them on a deeper level. It's not just about being a great writer; it's about having intentional conversations with your ideal clients and gathering insights that you can use to craft copy that speaks directly to them.
Here are some key takeaways from our chat:
Listen to your audience. Have genuine conversations with them to understand their dreams, desires, pain points, and false beliefs. This will give you a backstage pass to their minds and help you create copy that truly connects.
Adopt your audience's language in your messaging and copy. Use their words, phrases, and tangible transformations to make your copy stick and resonate on a deeper level.
Never stop narrowing things down. Keep refining your messaging as your business evolves and your audience's needs change. Stay in touch with your clients and gather fresh insights to keep your copy relevant and impactful.
Be smart about automating the process. Integrate strategic questions into your onboarding forms, surveys, and touch points throughout your customer journey. This way, you can gather valuable insights without adding more to your already full plate.
Nadine and I also talked about the importance of being authentic in your copy and leaning into your unique quirks. When you show up as your true self, you attract the right clients who connect with your personality and are eager to work with you.
About Nadine:
Nadine Nethery is an audience-driven copywriter and brand messaging strategist for smart online business owners.
Her signature LEAN copy method turns every brand touchpoint into genuine connections that drive sales, celebrate loyalty and create loyal brand advocates who happily do the word-spreading for you.
Over the past 7+ years, Nadine has given hundreds of industry-disrupting online business owners the words and to shine and the strategies to build a sustainable audience-centred business."
A selection of headshots is attached for you to choose from.
Connect with Nadine:
Website: https://www.candocontent.com
10 FREE Strategic Survey Questions: https://link.candocontent.com/brand-builders-questions
CAN DO! Tales, the FREE Private Copy Podcast: https://link.candocontent.com/brand-builders-tales
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NEXT STEPS:
READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
BRAND BUILDERS ACADEMY - Build the systems, strategy & structure to grow your business
AMPLIFY MASTERMIND - Scale & grow your personal brand & programs
1:1 BUSINESS & MINDSET COACHING - Let's work together 1 on 1
BOLD SPEAKERS COLLECTIVE - Ready to learn how to become a paid speaker?
FREE TRAINING & RESOURCES:
Simple Business Buckets training - Understand what to focus on in your business
Masterclasses
5 powerful strategies to grow your business, brand & revenue
From Unknown to In-demand - Building a brand that sells for you
How to become a paid speaker and get the gig
LINKS:
Website: www.suzchadwick.com
Instagram: www.instagram.com/suzchadwick
TikTok: www.tiktok.com/suzchadwick
Monday May 20, 2024
Monday May 20, 2024
In this episode, I'm talking about what to do when business gets quiet. I know it can be a bit unsettling, but I've got some tips to help you stay positive and proactive.
Here are my top takeaways:
Be mindful of your thoughts and choose a positive, proactive mindset.
Take action by reviewing your strategy, making new offers, and focusing on lead generation.
Establish regular practices and systems to keep your business running smoothly.
Stay visible, keep showing up, and make great offers - that's where the money will flow.
Remember, ups and downs are a natural part of business. But by focusing on your mindset, actions, and practices, you'll be well-equipped to weather any storms and come out on top.
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NEXT STEPS:
READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
BRAND BUILDERS ACADEMY - Build the systems, strategy & structure to grow your business
AMPLIFY MASTERMIND - Scale & grow your personal brand & programs
1:1 BUSINESS & MINDSET COACHING - Let's work together 1 on 1
BOLD SPEAKERS COLLECTIVE - Ready to learn how to become a paid speaker?
FREE TRAINING & RESOURCES:
Simple Business Buckets training - Understand what to focus on in your business
Masterclasses
5 powerful strategies to grow your business, brand & revenue
From Unknown to In-demand - Building a brand that sells for you
How to become a paid speaker and get the gig
LINKS:
Website: www.suzchadwick.com
Instagram: www.instagram.com/suzchadwick
TikTok: www.tiktok.com/suzchadwick
Wednesday May 15, 2024
Wednesday May 15, 2024
Today on the podcast, I'm chatting with someone I've known and admired for a very long time - Sally Mackinnon from Style by Sally.
Sally has been an absolute icon in the Melbourne fashion and styling world for the past 17 years.
I used to have my own style blog back in the day when I was still working in corporate. I've always loved talking about fashion, beauty, and all things style-related. So I was super excited to have Sally on the show to dive into how she's grown her business and built a massive following of over 200K on Instagram.
Here are a few key takeaways from our chat:
Sally has stayed focused on her core styling services over the years - wardrobe edits, personal shopping, style consultations. Consistency is key! Figure out what you want to be known for and keep delivering.
COVID lockdowns were tough on Sally's in-person business, but gave her the time to start creating video content. This skyrocketed her growth and trust with her audience on Instagram.
Sally does ALL her own Instagram content creation and editing! Her feed is amazing and I was shocked to learn she doesn't have a social media team. Major kudos to Sally's commitment and creativity.
A big lesson Sally shared was to focus on being the best version of yourself and not get too hung up on comparing yourself to competitors. There is enough room for everyone - just keep showing up and serving your people!
I absolutely loved this honest and insightful conversation with Sally. She is the real deal and it's no wonder she's built such an incredible business and loyal community over the years.
Connect with Style by Sally:
https://www.styledbysally.com.au/
https://www.instagram.com/styledbysally/
https://www.facebook.com/styledbysally/
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NEXT STEPS:
BRAND BUILDERS ACADEMY - Click here to Join now (foundational)
APPLY FOR THE AMPLIFY MASTERMIND - Click here to apply (scale)
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FREE:
Simple Business Buckets training - Understand what to focus on in your business https://suzchadwick.com/simple-biz-buckets-sign-up
Masterclass - 5 powerful strategies to grow your business, brand & revenue https://suzchadwick.com/bba-masterclass-registration
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LINKS:
Website: www.suzchadwick.com
Instagram: www.instagram.com/suzchadwick
TikTok: www.tiktok.com/suzchadwick
Monday May 13, 2024
Monday May 13, 2024
In this episode, I'm talking about building a lean and clean business that's easy to manage and helps you sell more. I love diving into this topic because having a streamlined business gives you more time to focus on the things you enjoy most.
Key Takeaways:
Do a business audit: Take a critical look at your current products, services, freebies, and opt-ins. Assess what's working, what you enjoy doing, and what aligns with your goals. Don't be afraid to let go of things that no longer serve you or your business.
Streamline your messaging: Ensure your message connects on a deeper emotional level with your target audience. Share stories that illustrate why your core message matters and why you do what you do. Keep your language simple and easy to understand.
Have a solid marketing and sales strategy: Regularly share how people can work with you and why your offer is valuable. Focus your efforts on one product or service each month, creating content and energy around it across various platforms.
Systemise and automate your funnels: Streamline your marketing efforts by focusing on the platforms that align with your strengths and where your target audience is active. Consider automating parts of your top, middle, and bottom funnels to make your business more efficient.
I'm always excited to share my insights on building a streamlined business.
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NEXT STEPS:
BRAND BUILDERS ACADEMY - Click here to Join now (foundational)
APPLY FOR THE AMPLIFY MASTERMIND - Click here to apply (scale)
****
FREE:
Simple Business Buckets training - Understand what to focus on in your business https://suzchadwick.com/simple-biz-buckets-sign-up
Masterclass - 5 powerful strategies to grow your business, brand & revenue https://suzchadwick.com/bba-masterclass-registration
****
LINKS:
Website: www.suzchadwick.com
Instagram: www.instagram.com/suzchadwick
TikTok: www.tiktok.com/suzchadwick