Brand Builders Lab with Suz Chadwick

I can't wait to share today's epsiode with you, because it's a juicy one!  Today I'm chatting with Zara Jarvis - the Senior Social Media Specialist at The Digital Picnic, where she leads strategic campaigns for major clients and oversees organic social media and partnerships. With a non-traditional marketing background that includes owning a music studio business and working at Adore Beauty, Zara brings a unique perspective to marketing strategy. She's also the creator of the viral TikTok series "Think Like a Marketer."
Key Topics Covered
Non-linear career paths in marketing
The mindset shift needed to think strategically about marketing
Platform-specific strategies for TikTok, Instagram, and LinkedIn
Creating content series that build audiences
Using AI tools effectively in marketing
The Hero Hub Hygiene marketing framework
Building authentic personal brands online
Key Takeaways
Embrace being a "try hard" - showing you care and putting in effort shouldn't be seen as negative
Think holistically about marketing - it's not about individual posts, but how everything connects
Content series create recognition and growth - Zara gained 3,000 followers from 13 episodes vs minimal growth from 100+ previous videos
Different platforms need different approaches - TikTok is sound-on comfort scrolling, Instagram is visual and sound-off
Use AI strategically - for planning and refinement, but ensure your unique voice and opinions remain central
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🔥Access the FREE 7-figure Brand Blueprint Mini Course - https://www.suzchadwick.com/7fbb
 
⋒ WORK WITH SUZ
Foundations - Brand Builders Academy - https://www.suzchadwick.com/bba
Scale - Amplify Accelerator - https://www.suzchadwick.com/amplify
1:1 Coaching - https://www.suzchadwick.com/bc
Shop - https://www.suzchadwick.com/shop
 
⋒ My 2025 YouTube Equipment & Tech:
Descript - www.suzchadwick.com/descript
DJI Pocket Osmo 3 - www.suzchadwick.com/DJI
Softbox Lighting - MSKIRA Softbox
DJI Tripod - EUCOS 62' Tripod
 
⋒ PODCAST LINKS
Listen on Apple: https://suzchadwick.com/applepod
Listen on Spotify: https://suzchadwick.com/spotify
Listen anywhere else: https://kite.link/BrandBuildersLab
 
⋒ FOLLOW SUZ CHADWICK
TikTok: /suzchadwick Instagram: /suzchadwick
LinkedIn: /suzannechadwick
Join the community: https://www.suzchadwick.com/subscribe
 
About: I'm Suz Chadwick, a personal brand & business coach and the Creative Director of Bold Vibes Consulting Personal brand agency. I (mainly) work with women to help you build the confidence and strategies to build a brand that sells for you and finally step off the content hampster wheel to sales strategies that work!

Ready to build you personal brand in a simple and structured way? I got you!
What You'll Learn:
How to create a clear brand umbrella that organises your entire messaging hierarchy
Why specificity in your target audience is crucial (and won't scare away good clients)
The four levels of your brand umbrella framework
How to audit your products and services for brand alignment
Why your messaging needs to make people feel like you're reading their mind
Key Takeaways:
Your brand umbrella is what you want to be known for - not just what you do, but what you're here to do in the world
Get so specific with your ideal client that you could call them out in a crowd
Content themes should blend business expertise with personal insights (70/30 split works well)
If you don't love your product suite, you won't sell it effectively
Train your AI tools with your authentic voice and client problems for better messaging
Resources Mentioned:
Amplify Accelerator (Suz's main programme)
AI tools: Claude and ChatGPT for content creation
 
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⋒ WORK WITH SUZ
Foundations - Brand Builders Academy - https://www.suzchadwick.com/bba
Scale - Amplify Accelerator - https://www.suzchadwick.com/amplify
1:1 Coaching - https://www.suzchadwick.com/bc
Shop - https://www.suzchadwick.com/shop
 
⋒ My 2025 YouTube Equipment & Tech:
Descript - www.suzchadwick.com/descript
DJI Pocket Osmo 3 - www.suzchadwick.com/DJI
Softbox Lighting - MSKIRA Softbox
DJI Tripod - EUCOS 62' Tripod
 
⋒ PODCAST LINKS
Listen on Apple: https://suzchadwick.com/applepod
Listen on Spotify: https://suzchadwick.com/spotify
Listen anywhere else: https://kite.link/BrandBuildersLab
 
⋒ FOLLOW SUZ CHADWICK
TikTok: /suzchadwick Instagram: /suzchadwick
LinkedIn: /suzannechadwick
Join the community: https://www.suzchadwick.com/subscribe
 
About: I'm Suz Chadwick, a personal brand & business coach and the Creative Director of Bold Vibes Consulting Personal brand agency. I (mainly) work with women to help you build the confidence and strategies to build a brand that sells for you and finally step off the content hampster wheel to sales strategies that work!
 

🔥Access the FREE 7-figure Brand Blueprint Mini Course - https://www.suzchadwick.com/7fbb
Feeling burnt out by the content creation hamster wheel? You're not alone. In this episode, I get real about my own content struggles and share my game-changing approach to creating content you'll actually love making. I break down exactly how to find your content flow, build genuine brand authority, and connect with your audience in a way that feels authentic to you.
Key Takeaways
Why I believe creating from a place of service beats creating to convert every time
How to choose the right platform that matches your natural content style
My content waterfall effect: squeeze all the juice out of one piece of master content
4 types of content that I use to build brand authority and showcase expertise
 
⋒ WORK WITH SUZ
Foundations - Brand Builders Academy - https://www.suzchadwick.com/bba
Scale - Amplify Accelerator - https://www.suzchadwick.com/amplify
1:1 Coaching - https://www.suzchadwick.com/bc
Shop - https://www.suzchadwick.com/shop
 
⋒ My 2025 YouTube Equipment & Tech:
Descript - www.suzchadwick.com/descript
DJI Pocket Osmo 3 - www.suzchadwick.com/DJI
Softbox Lighting - MSKIRA Softbox
DJI Tripod - EUCOS 62' Tripod
 
⋒ PODCAST LINKS
Listen on Apple: https://suzchadwick.com/applepod
Listen on Spotify: https://suzchadwick.com/spotify
Listen anywhere else: https://kite.link/BrandBuildersLab
 
⋒ FOLLOW SUZ CHADWICK
TikTok: /suzchadwick Instagram: /suzchadwick
LinkedIn: /suzannechadwick
Join the community: https://www.suzchadwick.com/subscribe
 
About: I'm Suz Chadwick, a personal brand & business coach and the Creative Director of Bold Vibes Consulting Personal brand agency. I (mainly) work with women to help you build the confidence and strategies to build a brand that sells for you and finally step off the content hampster wheel to sales strategies that work!

Grab my new FREE Mini Course - 7-figure Brand Blueprint
 
If you're struggling with confidence in your business, I'm willing to bet it's actually a clarity problem. In this episode, I'm breaking down the clarity to confidence gap that I see with 9 out of 10 women I coach - and exactly how to bridge it so you can show up with magnetic energy in your business.
What You'll Learn
Why clarity always comes before confidence (and capability)
The research methods I used in my recruitment days that built my entire business foundation
How interviewing 100 women gave me crystal clear messaging that converts
Where to find your dream clients when you have no idea where to look
How to use your current clients as goldmines for even more clarity
The metrics that will boost your business confidence instantly
Why 70% of your business should be "tried and true" (and how to play with the other 30%)
The energy shift that happens when you get clear (and why it's magnetic)
Key Takeaways
The Two Reasons You Lack Confidence:
Clarity - What exactly am I supposed to do?
Capability - Do I have the skills yet?
The Three Elements of True Clarity:
What you are here to do
What problem you solve
Who you are serving (not demographics - deep understanding)
The Payoff for Getting Clear:
More consistent clients
Speaking in language they understand
Messaging that actually lands with your audience
Easier to build community and sell
Magnetic energy that attracts dream clients
 
Work with me - www.suzchadwick.com/bba
1:1 coaching - www.suzchadwick.com/bc
 

This week on the podcast we're talking about how to think about client attraction right now - and we're going to have an honest conversation about this! 
What You'll Learn:
Why the "you don't have to do any work" dream is BS and what actually works
The difference between passive and active client attraction (and why you need both)
How to update your products so they actually sell in 2024
The 10X effort approach that isn't hustle culture
Why being assertive in your messaging is non-negotiable
Monthly planning strategies that actually generate revenue
Key Takeaways:
Product Evolution: If your product hasn't changed since 2017, it's time for an update
Active vs Passive: Content creation is passive; campaigns, ads, and asking for referrals is active
Pay in Time or Money: Choose your investment - networking and relationship building OR targeted ad spend
Monthly Strategy: Every month needs an active marketing offer (MEMO)
Assertive Messaging: Call out your expertise and make the damn offer
Resources Mentioned:
Brand Builders Academy final live round
The new Brand Accelerator program
10X by Grant Cardone
Suz AI tool
Action Steps:
Audit your current products - are they cutting edge?
Plan your active marketing strategy for this month
Start asking your network for referrals (seriously, just ask)
Set up systems to measure what's working
Send regular emails to your list with offers, not just value
**********************
⋒ WORK WITH SUZ
Foundations - Brand Builders Academy - https://www.suzchadwick.com/bba
Scale - Amplify Accelerator - https://www.suzchadwick.com/amplify
1:1 Coaching - https://www.suzchadwick.com/bc
Shop - https://www.suzchadwick.com/shop
 
⋒ PODCAST LINKS
Listen on Apple: https://suzchadwick.com/applepod
Listen on Spotify: https://suzchadwick.com/spotify
Listen anywhere else: https://kite.link/BrandBuildersLab
 
⋒ FOLLOW SUZ CHADWICK
TikTok: /suzchadwick Instagram: /suzchadwick
LinkedIn: /suzannechadwick
Join the community: https://www.suzchadwick.com/subscribe
 
About: I'm Suz Chadwick, a personal brand & business coach and the Creative Director of Bold Vibes Consulting Personal brand agency. I (mainly) work with women to help you build the confidence and strategies to build a brand that sells for you and finally step off the content hampster wheel to sales strategies that work!
 

In this episode, I discuss the shift from pain point marketing to positive, desire-based messaging. I explain how focusing on what's possible, using empowering language, and presenting growth opportunities can help you attract empowered, action-taking clients.
I also share practical examples for business coaches and nutritionists, and provide frameworks and strategies for updating your messaging to align with your dream clients.
Lastly, I offer a free positive messaging guide that includes tips, questions for client interviews, and a copywriting prompt to help you craft your new, positive messaging.
00:00 Introduction and Podcast Welcome 00:06 The Shift from Pain Point Marketing 01:24 Desire-Based Marketing: The 70/30 Rule 02:25 Empowering Messaging Examples 04:33 Three Core Transformations in Messaging05:13 Frameworks for Positive Messaging 14:00 Interviewing Clients for Better Messaging 18:13 Using AI for Positive Messaging 19:20 Conclusion and Final Thoughts
Grab your positive messaging guide now www.suzchadwick.com/messaging
NEXT STEPS:
READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
🌟Let's work together 1 on 1 - 1:1 BUSINESS & MINDSET COACHING 
🌟Join the Amplify Accelerator & start scaling AMPLIFY ACCELERATOR
🌟Need to get your business organised and working for you? Join BRAND BUILDERS ACADEMY will show you how to put profitable foundations of your business.
 
RESOURCES
5 powerful strategies to grow your business, brand & revenue 
From Unknown to In-demand - Building a brand that sells for you
How to become a paid speaker and get the gig
 
LINKS:
Website: www.suzchadwick.com 
Instagram: www.instagram.com/suzchadwick 
TikTok: www.tiktok.com/suzchadwick 
 
 

In today's episode, I'll discuss incremental innovation and its importance in building a successful brand.
As we approach the end of the financial year, I've been reconsidering my business's trajectory and focusing on innovative strategies.
As business owners, we must continually ask ourselves how we can innovate. By doing so, we ensure long-term growth and relevance in a rapidly evolving market. Join me in exploring these strategies to build a more profitable and fulfilling business.
00:00 Introduction to Brand Builders Lab
00:26 Excitement for Today's Episode
00:46 Planning for the Future
01:29 The Importance of Incremental Innovation
02:50 Learning from Industry Leaders
04:35 Why Innovating Matters
07:00 Creating Incremental Innovation Shifts
07:51 Refining Your Brand
09:24 Building Demand and Delivery
10:55 Consistency and Evolution
12:30 Conclusion and Call to Action
www.suzchadwick.com/messaging
NEXT STEPS:
READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
🌟Let's work together 1 on 1 - 1:1 BUSINESS & MINDSET COACHING 
🌟Join the Amplify Accelerator & start scaling AMPLIFY ACCELERATOR
🌟Need to get your business organised and working for you? Join BRAND BUILDERS ACADEMY will show you how to put profitable foundations of your business.
 
RESOURCES
5 powerful strategies to grow your business, brand & revenue 
From Unknown to In-demand - Building a brand that sells for you
How to become a paid speaker and get the gig
 
LINKS:
Website: www.suzchadwick.com 
Instagram: www.instagram.com/suzchadwick 
TikTok: www.tiktok.com/suzchadwick 
 
 

In this episode, I sat down with the incredible Chris Do—creative genius, brand builder, and all-around deep thinker—where we dove into what personal branding really means today (especially with AI in the mix).
 
Chris shares how his own personal brand journey started, how he found inspiration in the bold and brilliant Aaron Draplin, and what it really takes to build a brand that’s rooted in you. We talked about how authenticity isn’t just a nice-to-have—it’s non-negotiable. It’s not just about what you post. It’s about who you are and how willing you are to show that.
 
We also jammed on:
✨ Why asking better questions is a superpower in the 21st century
✨ How to develop taste and why it’s the secret sauce to creative confidence
✨ The tension between speed and intention in a noisy digital world
✨ How AI can support your brand—but why it’ll never replace your soul
✨ What it really means to trust yourself and let people see the real you
 
Chris dropped so many mic-drop moments in this chat. If you're building your personal brand, navigating the overwhelm of content, or wondering how to stand out in a world full of noise and algorithms—this one’s a must-listen.
 
What you'll walk away with:
💡 A fresh perspective on how to build a personal brand that actually feels like you
💡 Clarity on why trust, taste, and self-acceptance matter more than ever
💡 Practical mindset shifts to navigate branding in the age of AI (without losing your magic)
 
This episode is your permission slip to slow down, get intentional, and build a brand that’s built to last—because you are the magic behind the message.
 
Chapters
00:00 The Journey into Personal Branding
02:24 Radical Transparency and Authenticity
04:59 AI and Personal Branding: A New Frontier
10:11 The Impact of AI on Authenticity
14:58 Navigating Trust in the Age of AI
20:14 The Future of Personal Branding with AI
27:46 Adapting to Change: The Shift in Business Models
33:13 Harnessing AI: Creative Potential and Practical Applications
36:45 The Importance of Taste in the Age of AI
41:03 Learning from Others: The Value of Curiosity and Storytelling
52:36 Self-Love and Personal Branding: Embracing Imperfection
 
NEXT STEPS:
READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
🌟Let's work together 1 on 1 - 1:1 BUSINESS & MINDSET COACHING 
🌟Join the Amplify Accelerator & start scaling AMPLIFY ACCELERATOR
🌟Need to get your business organised and working for you? Join BRAND BUILDERS ACADEMY will show you how to put profitable foundations of your business.
 
RESOURCES
5 powerful strategies to grow your business, brand & revenue 
From Unknown to In-demand - Building a brand that sells for you
How to become a paid speaker and get the gig
 
LINKS:
Website: www.suzchadwick.com 
Instagram: www.instagram.com/suzchadwick 
TikTok: www.tiktok.com/suzchadwick 
 

Today, we're diving into the three key things you need to build if you're looking to scale your impact. We've touched on different elements in past episodes, and now it's time to go deeper into these three core areas.
 
I'll be sharing key strategies for advanced business owners, emphasising the importance of combining brand building, demand creation, and efficient delivery to achieve greater profitability and freedom. How to create a signature framework, develop a strategic offer suite, and craft an authority content engine for consistent visibility and conversion. 
 
00:00 Introduction to Brand Builders Lab
00:56 Shifting Focus: Advanced Strategies for Established Entrepreneurs
03:22 Building a Personal Brand: The Key to Online Success
05:15 The Amplify Scalable Impact Method: An Overview
10:03 Creating Demand Without Burnout
13:13 Scaling Delivery for Maximum Impact
16:03 Conclusion and Call to Action
 
NEXT STEPS:
READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
🌟Let's work together 1 on 1 - 1:1 BUSINESS & MINDSET COACHING 
🌟Join the Amplify Accelerator & start scaling AMPLIFY ACCELERATOR
🌟Need to get your business organised and working for you? Join BRAND BUILDERS ACADEMY will show you how to put profitable foundations of your business.
 
RESOURCES
5 powerful strategies to grow your business, brand & revenue 
From Unknown to In-demand - Building a brand that sells for you
How to become a paid speaker and get the gig
 
LINKS:
Website: www.suzchadwick.com 
Instagram: www.instagram.com/suzchadwick 
TikTok: www.tiktok.com/suzchadwick 
 

In this episode, we tackle the common pitfall of overthinking that can paralyse content creation and business growth.
 
I share practical strategies to shift from a scarcity mindset to a service-oriented, creative approach. By dedicating focused time to resolve business issues and adopting an abundant mindset, you can enhance your business operations and create impactful, valuable content.
 
Highlighting the importance of giving generously, I illustrate how sharing high-quality information establishes trust and attracts ideal clients, ultimately leading to business success.
 
Join me as I outline the steps to liberate your creative energy, serve your audience better, and build a thriving personal brand.
 
NEXT STEPS:
READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
🌟Let's work together 1 on 1 - 1:1 BUSINESS & MINDSET COACHING 
🌟Join the Amplify Accelerator & start scaling AMPLIFY ACCELERATOR
🌟Need to get your business organised and working for you? Join BRAND BUILDERS ACADEMY will show you how to put profitable foundations of your business.
 
RESOURCES
5 powerful strategies to grow your business, brand & revenue 
From Unknown to In-demand - Building a brand that sells for you
How to become a paid speaker and get the gig
 
LINKS:
Website: www.suzchadwick.com 
Instagram: www.instagram.com/suzchadwick 
TikTok: www.tiktok.com/suzchadwick