Brand Builders Lab with Suz Chadwick

333. Thinking outside the brand box to stand out with Rowena Preddy

This week I'm chatting with Rowena Preddy about thinking outside the brand box to stand out. 
Rowena has not only done the branding for my BVC (Bold Vibes Consulting) business, but she's also gone through her own journey of building a brand and business that truly works for her. I loved picking her brain on this topic and wanted to share some of the key lessons.
Here are the key takeaways from our conversation:
Get really comfortable with embracing your weird things: Celebrate your standout points instead of shrinking or hiding them. When you embrace the uniqueness that makes YOU you, it gives clients permission to embrace their own weird wonderfulness too.
Design your brand for the vision you have of your future self and business. That way your brand can grow with you instead of having to redesign it from scratch later!
Align your visual branding with your message and values across the board.
Branding is supposed to make your business life EASIER and more fun!
Rowena Preddy is a small business branderer and magazine designer. In Preddy Creative, she has two sides to her branding business. On one side, she designs magazines (yes, that’s a thing!) and on the other, she creates branding that feels familiar as soon as you see it.
 
Connect with Rowena
IG: https://www.instagram.com/preddycreative/ 
Website: https://preddycreative.com.au/ 
 
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READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
BRAND BUILDERS ACADEMY - Click here to Join now (foundational)
AMPLIFY MASTERMIND - Click here to apply (scale)
1:1 BUSINESS & MINDSET COACHING - click here to find out more
 
FREE RESOURCES:
Simple Business Buckets training - Understand what to focus on in your business https://suzchadwick.com/simple-biz-buckets-sign-up 
Masterclass - 5 powerful strategies to grow your business, brand & revenue https://suzchadwick.com/bba-masterclass-registration 
 
LINKS:
Website: www.suzchadwick.com 
Instagram: www.instagram.com/suzchadwick 
TikTok: www.tiktok.com/suzchadwick 

332. Building your CEO & Leaders mindset

I've been having this conversation with a lot of my business coaching clients recently and so I wanted to share it with you too.
In today's episode, we're talking all about how to make you the Queen Bee in your business by building your CEO & leaders mindset.
We're covering:
WHAT a CEO and leader mindset is, including thinking strategically, having a vision, leading with purpose
WHY you need this mindset to make better decisions, avoid the weeds, and create more value
HOW you can see yourself as the leader, knowing your numbers, satisfaction with the product suite, and having systems that help you scale
HOW to build these strategic capabilities by scheduling think time, mapping out vision, systemising and bringing on team members
 
If you want to get better at business, then you have to take the time to build your CEO mindset and become the leader in your business. It's about being in your zone of genius, continuing to do the work you really want to do so that you can grow your business.
 
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READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
BRAND BUILDERS ACADEMY - Click here to Join now (foundational)
AMPLIFY MASTERMIND - Click here to apply (scale)
1:1 BUSINESS & MINDSET COACHING - click here to find out more
 
FREE RESOURCES:
Simple Business Buckets training - Understand what to focus on in your business https://suzchadwick.com/simple-biz-buckets-sign-up 
Masterclass - 5 powerful strategies to grow your business, brand & revenue https://suzchadwick.com/bba-masterclass-registration 
 
LINKS:
Website: www.suzchadwick.com 
Instagram: www.instagram.com/suzchadwick 
TikTok: www.tiktok.com/suzchadwick 

331. Janine Stanton - Client Conversations - Shifting business models to booked out

I'm a big believer in the power of evolution in business. It's what keeps us fresh, relevant, and moving forward. And it's something that my client, Janine Stanton, knows a thing or two about.
This week I'm chatting with Janine Stanton from Lemon Crush in client conversations about shifting business models to booked out. 
Janine's journey is a great example of how important it is to be open to change and to listen to what truly brings you joy.
Here are the key takeaways from our conversation:
The power of narrowing your focus
Knowing your ideal client
The ebbs and flows of business 
Reflecting on your own strengths and weaknesses.
Listen in to previous episode with Janine www.suzchadwick.com/pod297 
Connect with Janine:
https://lemoncrush.com.au/
https://www.facebook.com/lemoncrushdesign/
https://www.instagram.com/lemoncrushdesign/ 
https://www.linkedin.com/in/janine-staunton-04066879/ 
 
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READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
BRAND BUILDERS ACADEMY - Click here to Join now (foundational)
AMPLIFY MASTERMIND - Click here to apply (scale)
1:1 BUSINESS & MINDSET COACHING - click here to find out more
 
FREE RESOURCES:
Simple Business Buckets training - Understand what to focus on in your business https://suzchadwick.com/simple-biz-buckets-sign-up 
Masterclass - 5 powerful strategies to grow your business, brand & revenue https://suzchadwick.com/bba-masterclass-registration 
 
LINKS:
Website: www.suzchadwick.com 
Instagram: www.instagram.com/suzchadwick 
TikTok: www.tiktok.com/suzchadwick 

330. Building an engaged community with Elise Daniels

This week I'm chatting with Elise Daniels about building an engaged community. 
We discuss the importance of authenticity, vulnerability, and experimentation in building an engaged community.
Here are the key takeaways from our conversation:
Be Authentic and Vulnerable: When building a community, it's essential to share your heart and who you are. By being authentic and vulnerable, you create a magnetic message that attracts the right people to your community.
Go Deep with Your Audience: By taking the time to get to know your audience, you can create a community that feels like a safe space where people can connect and grow. This is essential for creating an engaged community that is eager to buy from you.
Experiment and Iterate: Success is not a straight line, and it often takes time, experimentation, and a willingness to pivot to find what truly works. By being open to feedback and willing to learn, you can create a community that is constantly growing and evolving.
It Takes Time: Building an engaged community takes time. It's not something that happens overnight. It requires consistent effort, commitment, and a willingness to show up day after day, even when it feels hard.
Elise Danielle is Dog-mum to two cheeky Labradoodles, book nerd, highly extroverted-introvert and online biz mentor + mindset coach who’s totally obsessed with helping you scale to 10k months, turn your soul purpose into a business that creates profit bigger than your wildest dreams.
After trying out the traditional path and working as a Marketing Manager for a large upscale restaurant chain she moved across the world to follow the love of her life with exactly zero dollars and zero business experience and dove headfirst into the world of entrepreneurship with her first biz, and then another and then another.
After a LOT of fumbles and failures, she found her footing and landed in her soul purpose, combining her BA in psych degree, years of marketing +  PR and yoga + meditation teaching experience and in just 5 years has grown her company to over 1.3 million whilst supporting her clients to generate collective millions.
 
Connect with Elise
IG: https://www.instagram.com/elise_danielle_/
The Things We Didn’t Do Podcast: https://podcasts.apple.com/au/podcast/the-things-we-didnt-do/id1535622260
Strategic Scaling Stories: https://www.elisedanielle.com/strategic-scaling-stories
 
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READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
BRAND BUILDERS ACADEMY - Click here to Join now (foundational)
AMPLIFY MASTERMIND - Click here to apply (scale)
1:1 BUSINESS & MINDSET COACHING - click here to find out more
 
FREE RESOURCES:
Simple Business Buckets training - Understand what to focus on in your business https://suzchadwick.com/simple-biz-buckets-sign-up 
Masterclass - 5 powerful strategies to grow your business, brand & revenue https://suzchadwick.com/bba-masterclass-registration 
 
LINKS:
Website: www.suzchadwick.com 
Instagram: www.instagram.com/suzchadwick 
TikTok: www.tiktok.com/suzchadwick 

329. 10 Lesson from 10 years in Business

In a compelling episode of the Brand Builders Lab Podcast, Suz shares the invaluable lessons she's learned from a decade of navigating the entrepreneurial seas.
These 10 lessons are not just narratives of success and challenges but are powerful beacons for anyone looking forward to thriving in their own business ventures. From embracing risks with enthusiasm, forging one's path to opportunity, to the pivotal importance of self-belief, these insights are both enriching and grounding.
Welcome to 10 years in business.
Take risks & leave no stone unturned when you're going after big things
You make your own opportunities, don't wait for others to give them to you. No one is coming to save you in business, you have to do that yourself
There are always people who will help you and support you, but you also have to be brave enough to ask for help when you need it. Find your inner circle who you can laugh and cry with, who will just listen & be there when you need them.
You will never be great at everything. Stick with your zone of genius, learn as much as you can and hire for your weaknesses
Grit, focus, tenacity & determination matter when times get tough. Having ups & downs in business is normal. Learn to ride the rollercoaster. Learn to bounce back fast from failure. Building a business is lined with failure and epic lessons- expect it all
Be curious & hungry to keep learning and growing, your business can grow to the extent you're willing to grow personally. Keep pushing yourself to explore new ideas and test new things, business gets pretty stale if you stand still.
Doing things even when you don't feel like it, is what separates success and failure.
Clients & friends will come and go. Value everyone, but don't live in the past and don't hold onto things that don't help you move forward.
Find space for rest, reflection and peace. Work to live (which I know so many biz owners struggle with). Your business is something you do, it's not who you are.
Back yourself - EVERY-SINGLE-DAY. Don't look for external validation, learn to find that in yourself.
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READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
BRAND BUILDERS ACADEMY - Click here to Join now (foundational)
AMPLIFY MASTERMIND - Click here to apply (scale)
1:1 BUSINESS & MINDSET COACHING - click here to find out more
 
FREE RESOURCES:
Simple Business Buckets training - Understand what to focus on in your business https://suzchadwick.com/simple-biz-buckets-sign-up 
Masterclass - 5 powerful strategies to grow your business, brand & revenue https://suzchadwick.com/bba-masterclass-registration 
 
LINKS:
Website: www.suzchadwick.com 
Instagram: www.instagram.com/suzchadwick 
TikTok: www.tiktok.com/suzchadwick 

328. Talking AI for Small business with Ami Williamson (Fireside Chat)

In this episode of the Brand Builders Love podcast, I engage in a fireside chat about AI and its implications for business with Amy Williamson, a copywriter and AI enthusiast.
Amy shares her journey into AI, sparked by witnessing the creative possibilities it offered through a fellow copywriter's experimentation. She emphasizes AI's role as a creative assistant rather than a replacement for humans, highlighting its potential to streamline tasks, spark ideas, and enhance content creation.
Key Takeaways: 
Embracing AI, like ChatGPT, as a creative assistant can revolutionise your approach to copywriting and content creation, augmenting your efforts rather than replacing them entirely.
Providing clear context and guidance to AI tools is crucial for getting the best results. Understanding your brand voice, audience, and messaging points helps AI generate more relevant and effective content.
Don't hesitate to experiment with different AI tools and functionalities to find what works best for your specific needs and preferences. 
While AI can automate and expedite many processes, retaining a human touch in your content is essential. Embracing imperfections and quirks in AI-generated content can maintain authenticity and resonance with your audience.
Tune in to gain practical insights and advice for effectively integrating AI into your business workflows, and discover how AI is transforming everyday tools like Canva and Zoom. Embrace curiosity and explore AI's potential as a tool for efficiency and creativity in your business journey.
 
Resources mentioned in this episode:
Link to the free AI Unleashed guide: https://damnwrite.thrivecart.com/chatgpt-unleashed/
 
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READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
BRAND BUILDERS ACADEMY - Click here to Join now (foundational)
AMPLIFY MASTERMIND - Click here to apply (scale)
1:1 BUSINESS & MINDSET COACHING - click here to find out more
 
FREE RESOURCES:
Simple Business Buckets training - Understand what to focus on in your business https://suzchadwick.com/simple-biz-buckets-sign-up 
Masterclass - 5 powerful strategies to grow your business, brand & revenue https://suzchadwick.com/bba-masterclass-registration 
 
LINKS:
Website: www.suzchadwick.com 
Instagram: www.instagram.com/suzchadwick 
TikTok: www.tiktok.com/suzchadwick 

327. 3 things to do to stay motivated and consistent with your content

Join Suz in this episode of Brand Builders Lab Podcast as she uncovers the top 3 secrets to staying motivated and consistent with your content creation journey!
Key Takeaways:
Importance of clarity in content creation and goal setting.
Continuous improvement to achieve content creation goals.
Strategies for efficiently creating valuable content.
Ready to conquer consistency in your content strategy? 
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NEXT STEPS:
BOLD BUSINESS ACADEMY - Click here to Join now (foundational)
APPLY FOR THE AMPLIFY MASTERMIND - Click here to apply (scale)
****
FREE:
Simple Business Buckets training - Understand what to focus on in your business https://suzchadwick.com/simple-biz-buckets-sign-up 
Masterclass - 5 powerful strategies to grow your business, brand & revenue https://suzchadwick.com/bba-masterclass-registration 
****
LINKS:
Website: www.suzchadwick.com 
Instagram: www.instagram.com/suzchadwick 
TikTok: www.tiktok.com/suzchadwick 

326. Mastering your core business operations with Leanne Woff

This week I'm chatting with the queen of business operations, Leanne Woff the founder of Audacious Empires.
 
Leanne Woff is an Online Business Manager and Integrator, an OBM Coach and the driving force behind the powerhouse operations, systems & growth agency – Audacious Empires. Leanne and her team have quickly become known as the empire builder’s secret weapon, delivering and implementing advanced & cutting edge business strategies and systems for their clients to achieve next-level growth & operations excellence. Leanne is on a mission to, not only, transform the way online businesses are run but she’s here to support the growth, skills upgrade and earning potential of OBMs and the industry as a whole.
 
In this episode, we're talking about:
the 3 core elements of building next-level operational excellence in your business.
How having a cohesive operational process is helping you reach your big goals and helps you have the impact you want.
How people, technology and processes can determine your success and your ability to grow and scale
Managing your operations, which is usually one of the biggest overheads any business has, so how do we flip this from being a cost to a revenue-generating asset?
 
We do this by applying systems thinking. Looking at every component in isolation AND in conjunction with everything that surrounds it.
 
People levers
When you're looking at the right people levers, it's about thinking about and asking the questions:
The right people, in the right seat, at the right time.
Are your people crystal clear on their role and how it ties into the impact you want to make?
Do they have ownership of how they accomplish their outcomes and know the resources they can draw from?
Do they know the expectations? The dependencies and flow on effects?
Do they have room for creativity and innovation?
 
Technology levers
Does every tool have a clear purpose?
Does your tech stack connect and operate as its own digital ecosystem?
Is it doing what it needs to? Can it do more than it needs to?
What tools can we utilise more? What tools double up?
 
Process levers
How do we track and measure?
How do we communicate what needs to be done, when and by whom?
How do we create SOPs that aren't out of date the second we publish them?
Do our processes consider experience? Touchpoints and human interactions?
Are some processes using ample brain space and human resources when they could be automated without negative impact?
 
You can listen to Leanne's first episode here, taking all about creating a killer launch plan - https://suzchadwick.com/podcast/creating-a-killer-launch-plan/
 
HOW TO WORK WITH LEANNE
If you're a multi 6-7-8 figure business owner looking for a team to support or take over your operations then be sure to connect with Leanne - https://audaciousempires.com/
If you're an OBM wanting to upskill then check out Leanne's - https://audaciousempires.com/obm-academy/
 
CONNECT WITH LEANNE
Website - https://audaciousempires.com/
Instagram - https://www.instagram.com/audaciousempires 
LinkedIn - https://www.linkedin.com/company/audacious-empires/?originalSubdomain=au 
***************************************
NEXT STEPS:
BOLD BUSINESS ACADEMY - Click here to Join now (foundational)
APPLY FOR THE AMPLIFY MASTERMIND - Click here to apply (scale)
****
FREE:
Simple Business Buckets training - Understand what to focus on in your business https://suzchadwick.com/simple-biz-buckets-sign-up 
Masterclass - 5 powerful strategies to grow your business, brand & revenue https://suzchadwick.com/bba-masterclass-registration 
****
LINKS:
Website: www.suzchadwick.com 
Instagram: www.instagram.com/suzchadwick 
TikTok: www.tiktok.com/suzchadwick 
 

325. Your new Networking Mindset for 2024 (plus mastermind day lesson)

Today the podcast is broken into 2 parts.
Building your 2024 networking mindset and strategy to grow your business
The lessons I learned during the one-day mastermind that I attended this week
 
I'm all about connecting with new people this year in my year of YES.
Yes to more high-quality connections.
Yes to getting out and working with more clients.
 
When it comes to building your network, it's about having a strategy that you stick to and have a clear intention. Know who you want to connect with and then take the time to build those connections.
 
Resources, people and links mentioned in this episode:
Allen Dib - 1-page marketing plan and author or Lean Marketing
Steph Clarke - Facilitator and Futurist
Oksana Koriakova - Building a memorable brand
Dale Beaumont - Business Blueprint
 
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NEXT STEPS:
BOLD BUSINESS ACADEMY - Click here to Join now (foundational)
APPLY FOR THE AMPLIFY MASTERMIND - Click here to apply (scale)
****
FREE:
Simple Business Buckets training - Understand what to focus on in your business https://suzchadwick.com/simple-biz-buckets-sign-up 
Masterclass - 5 powerful strategies to grow your business, brand & revenue https://suzchadwick.com/bba-masterclass-registration 
****
LINKS:
Website: www.suzchadwick.com 
Instagram: www.instagram.com/suzchadwick 
TikTok: www.tiktok.com/suzchadwick 

324. How to bring your full self into your business

Let's talk about how bringing your full self into your business is one of the fastest ways to stand out. 
No one can compete with what makes you, you!
In this episode, we're talking about
how to identify what makes you unique
how to dig deeper and identify what to share 
the different categories you can use
what are the signature elements of your brand
and more. 
This is something worth spending time on in your business, so let's dive in.
 
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NEXT STEPS:
BOLD BUSINESS ACADEMY - Click here to Join now (foundational)
APPLY FOR THE AMPLIFY MASTERMIND - Click here to apply (scale)
****
FREE:
Simple Business Buckets training - Understand what to focus on in your business https://suzchadwick.com/simple-biz-buckets-sign-up 
Masterclass - 5 powerful strategies to grow your business, brand & revenue https://suzchadwick.com/bba-masterclass-registration 
****
LINKS:
Website: www.suzchadwick.com 
Instagram: www.instagram.com/suzchadwick 
TikTok: www.tiktok.com/suzchadwick