Brand Builders Lab with Suz Chadwick

356. The Power of Selling in an Energy Aligned Way

Today, I want to talk about something I've been experiencing lately: creating a message and products that you feel energetically aligned with. It's a concept that's been on my mind, and I want to share some lessons I've learned along the way.
Key Takeaways 
Alignment is everything
Sometimes alignment takes time
Action creates clarity
Creation doesn't always mean full alignment
Playing and taking action as you find it
Understanding the power of nailing your message and finding the energy alignment
When you find that alignment, magic happens. You'll feel energised, magnetic, and ready to sell your heart out. Your dream clients will be drawn to you like moths to a flame. And you'll be unstoppable.
 
READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
BRAND BUILDERS ACADEMY - Build the systems, strategy & structure to grow your business
AMPLIFY MASTERMIND - Scale & grow your personal brand & programs
1:1 BUSINESS & MINDSET COACHING - Let's work together 1 on 1
BOLD SPEAKERS COLLECTIVE - Ready to learn how to become a paid speaker?
 
FREE TRAINING & RESOURCES:
Simple Business Buckets training - Understand what to focus on in your business 
Masterclasses
5 powerful strategies to grow your business, brand & revenue 
From Unknown to In-demand - Building a brand that sells for you
How to become a paid speaker and get the gig
 
LINKS:
Website: www.suzchadwick.com 
Instagram: www.instagram.com/suzchadwick 
TikTok: www.tiktok.com/suzchadwick 

355. Reinventing yourself & your business

Today we're chatting about what it takes to reinvent yourself in your business. 
I've been working with many long-time business owners (7-20 years) who want to reinvent themselves and their businesses so I know that it's something a lot of business owners are thinking and feeling right now. 
When you've been doing the same thing for so long, it's easy to get stuck in a rut - I get it! And with the market moving at the pace it does, you have to keep your business relevant and visible. 
Some newer businesses can sometimes be more nimble because they don't have legacy systems and processes weighing them down
So today I'm sharing the 3 Stages of Reinventing Your Business plus one bonus thing you have to make sure you're doing too. 
 
READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
BRAND BUILDERS ACADEMY - Build the systems, strategy & structure to grow your business
AMPLIFY MASTERMIND - Scale & grow your personal brand & programs
1:1 BUSINESS & MINDSET COACHING - Let's work together 1 on 1
BOLD SPEAKERS COLLECTIVE - Ready to learn how to become a paid speaker?
 
FREE TRAINING & RESOURCES:
Simple Business Buckets training - Understand what to focus on in your business 
Masterclasses
5 powerful strategies to grow your business, brand & revenue 
From Unknown to In-demand - Building a brand that sells for you
How to become a paid speaker and get the gig
 
LINKS:
Website: www.suzchadwick.com 
Instagram: www.instagram.com/suzchadwick 
TikTok: www.tiktok.com/suzchadwick 

354. How to build powerful confidence in any areas of your life & business

In this episode we're talking about how to build powerful confidence in any areas of your life & business.
Key Takeaways:
Confidence comes from repetition. The more you do something, the more confident you become.
Set a clear intention and start with the lightest weight, such as recording yourself without posting.
Increase the reps gradually, such as posting on social media or getting invited onto podcasts.
Turn repetition into a profitable skill by mapping out how you'll get to your end goal.
Remember, confidence is possible, and you can make it happen. Just work out your intention, levels of reps, acknowledge what you've done, and find the evidence that you did the work to get where you wanted to go.
 
READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
BRAND BUILDERS ACADEMY - Build the systems, strategy & structure to grow your business
AMPLIFY MASTERMIND - Scale & grow your personal brand & programs
1:1 BUSINESS & MINDSET COACHING - Let's work together 1 on 1
BOLD SPEAKERS COLLECTIVE - Ready to learn how to become a paid speaker?
 
FREE TRAINING & RESOURCES:
Simple Business Buckets training - Understand what to focus on in your business 
Masterclasses
5 powerful strategies to grow your business, brand & revenue 
From Unknown to In-demand - Building a brand that sells for you
How to become a paid speaker and get the gig
 
LINKS:
Website: www.suzchadwick.com 
Instagram: www.instagram.com/suzchadwick 
TikTok: www.tiktok.com/suzchadwick 

352. Part 2 - Storytelling Movement Interview Reshare

In part 2 of my chat with Ryan McPherson from Storytelling Movement, we talk about the nitty gritty of how I structure my days and weeks to keep my personal brand growing.
I walked through my "ideal week" - blocking off my mornings for content creation, having a CEO day each Monday, and consistently putting out valuable content to my audience. We got into the data behind where my clients come from (30% podcast, 20% social media, 30% speaking, plus referrals).
My top takeaways:
Organise your days/weeks to prioritize content creation. Block it in your calendar and treat it like an important meeting.
Look at your data to see what's already working to bring in clients. Double down on those activities.
Set big, exciting goals and make a plan to achieve them. Put it out to your audience to hold yourself accountable.
Failure is just a stepping stone to success. If something doesn't work, put on your CEO hat, assess, make changes, and keep going.
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NEXT STEPS:
READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
BRAND BUILDERS ACADEMY - Build the systems, strategy & structure to grow your business
AMPLIFY MASTERMIND - Scale & grow your personal brand & programs
1:1 BUSINESS & MINDSET COACHING - Let's work together 1 on 1
BOLD SPEAKERS COLLECTIVE - Ready to learn how to become a paid speaker?
 
FREE TRAINING & RESOURCES:
Simple Business Buckets training - Understand what to focus on in your business 
Masterclasses
5 powerful strategies to grow your business, brand & revenue 
From Unknown to In-demand - Building a brand that sells for you
How to become a paid speaker and get the gig
 
LINKS:
Website: www.suzchadwick.com 
Instagram: www.instagram.com/suzchadwick 
TikTok: www.tiktok.com/suzchadwick 

351. Part 1 - Storytelling Movement Interview Reshare

You know I'm always trying out new things to share valuable insights with you. Well, I recently had the amazing opportunity to be a guest on Ryan McPherson's podcast Storytelling and Movement. Ryan and I had SUCH a great, in-depth chat that I just had to share it with you all too!
In this episode (part 1 of 2), we dive into:
My journey in the corporate world and how it led me to personal branding (even before I realized that's what I was doing!)
Why having a strong personal brand is essential for connecting with your audience in an authentic way. People want to connect with YOU, not just a faceless company.
The power of keeping it real and sharing relatable stories. Origin stories, hard-earned lessons, client wins - this is the good stuff that draws people in.
How to hone your storytelling skills and get comfy opening up. Spoiler: it takes practice!
My top takeaways:
Your personal brand is about making genuine connections. Show the real you!
Share stories with emotion to captivate your audience. Paint them a picture of your journey.
Embrace your failures and what you learned from them. This is what makes you relatable and gives others hope.
The more you tell your story, the better you'll get at sharing the most impactful parts.
I seriously could have chatted with Ryan for hours - too much goodness! Stay tuned for part 2 coming soon.
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NEXT STEPS:
READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
BRAND BUILDERS ACADEMY - Build the systems, strategy & structure to grow your business
AMPLIFY MASTERMIND - Scale & grow your personal brand & programs
1:1 BUSINESS & MINDSET COACHING - Let's work together 1 on 1
BOLD SPEAKERS COLLECTIVE - Ready to learn how to become a paid speaker?
 
FREE TRAINING & RESOURCES:
Simple Business Buckets training - Understand what to focus on in your business 
Masterclasses
5 powerful strategies to grow your business, brand & revenue 
From Unknown to In-demand - Building a brand that sells for you
How to become a paid speaker and get the gig
 
LINKS:
Website: www.suzchadwick.com 
Instagram: www.instagram.com/suzchadwick 
TikTok: www.tiktok.com/suzchadwick 

350. Your daily brand building & sales activities

In this episode we're talking about actionable tips on what you can be doing daily to build your brand and make sales, especially if you have an "everyday" type of brand vs a big flashy one.
The key is to focus on building an emotional connection with your audience. We want to follow brands that resonate with us and align with how we want to be perceived. So how can you do that on the daily, assuming you already have your products/services set up and ideally multiple revenue streams?
Key Takeaways:
Be intentional about brand building activities you do each day
Create a content ecosystem that repurposes your work
Sell daily through organic content and automated funnels
Audit and optimise your brand and sales process regularly
The goal is to create an ecosystem that builds your brand and sells for you daily in a way that feels authentic and offers a great client experience. Pick a few of these to implement this week and watch how it supports your business growth!
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NEXT STEPS:
READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
BRAND BUILDERS ACADEMY - Build the systems, strategy & structure to grow your business
AMPLIFY MASTERMIND - Scale & grow your personal brand & programs
1:1 BUSINESS & MINDSET COACHING - Let's work together 1 on 1
BOLD SPEAKERS COLLECTIVE - Ready to learn how to become a paid speaker?
 
FREE TRAINING & RESOURCES:
Simple Business Buckets training - Understand what to focus on in your business 
Masterclasses
5 powerful strategies to grow your business, brand & revenue 
From Unknown to In-demand - Building a brand that sells for you
How to become a paid speaker and get the gig
 
LINKS:
Website: www.suzchadwick.com 
Instagram: www.instagram.com/suzchadwick 
TikTok: www.tiktok.com/suzchadwick 

349. Cracking the Content Code to build your brand in 2024

In today's episode, we are talking about  the ever-evolving world of brand building in 2024 and beyond. I share examples of how influential figures like Gary Vaynerchuk, Sara Blakely, and Reese Witherspoon have leveraged personal branding to build successful businesses. The importance of creating authentic content that resonates with your audience, regardless of your industry or target market.
Key Takeaways:
Build engaging communities and customer bases through compelling content creation that showcases your values and personality.
Share your unique journey, challenges, and successes to connect with a diverse audience and build trust.
Experiment with different types of content, keep testing what works, and adjust based on audience engagement to maximise results.
Remember, building a brand is an ongoing process that requires dedication, creativity, and a deep understanding of your audience.
Download cracking the content code cheatsheet here!
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NEXT STEPS:
READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
BRAND BUILDERS ACADEMY - Build the systems, strategy & structure to grow your business
AMPLIFY MASTERMIND - Scale & grow your personal brand & programs
1:1 BUSINESS & MINDSET COACHING - Let's work together 1 on 1
BOLD SPEAKERS COLLECTIVE - Ready to learn how to become a paid speaker?
 
FREE TRAINING & RESOURCES:
Simple Business Buckets training - Understand what to focus on in your business 
Masterclasses
5 powerful strategies to grow your business, brand & revenue 
From Unknown to In-demand - Building a brand that sells for you
How to become a paid speaker and get the gig
 
LINKS:
Website: www.suzchadwick.com 
Instagram: www.instagram.com/suzchadwick 
TikTok: www.tiktok.com/suzchadwick 

348. The power of self validation & building self-worth

In today's episode, I want to talk about something that's been on my mind lately: self-validation and knowing your worth. I recently spoke at an event where I asked the audience how many of them felt like they had an interesting story or that people wanted to hear their story. Out of 70 people, only three raised their hands! Can you believe that?
It got me thinking about how we often don't see the value in our own experiences and the impact we can have on others by sharing our stories. Whether you're in a corporate job or running your own business, it's so important to recognise that you have something valuable to offer.
So, how do we start validating ourselves? Here are a few key takeaways:
Become the dominant voice in your life. Pay attention to the stories you're telling yourself and challenge the negative voices that make you feel unworthy. Focus on what you want to be thinking, feeling, and experiencing instead.
Don't let external rejections define your self-worth. When you ask for what you want and get a "no," remember that it's not the end of the world. It's just part of the journey to success. Keep putting yourself out there and believe in your ideas.
Find advocates and align yourself with people who can help you make an impact. When you're fighting for something you believe in, it's not always easy. Surround yourself with people who resonate with your message and can help you build a community or movement.
Be tenacious and don't give up when faced with obstacles. Learn to communicate in different ways, read people, and find the right allies to help you break down barriers. Remember, it's possible to create the change you want to see!
I know it can feel overwhelming to chase your dreams in a noisy world, but if you continue to work on your self-validation every day and build evidence of your capabilities, you'll be unstoppable. Even if you're not confident right now, ask yourself if you're willing to be courageous.
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NEXT STEPS:
READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
BRAND BUILDERS ACADEMY - Build the systems, strategy & structure to grow your business
AMPLIFY MASTERMIND - Scale & grow your personal brand & programs
1:1 BUSINESS & MINDSET COACHING - Let's work together 1 on 1
BOLD SPEAKERS COLLECTIVE - Ready to learn how to become a paid speaker?
 
FREE TRAINING & RESOURCES:
Simple Business Buckets training - Understand what to focus on in your business 
Masterclasses
5 powerful strategies to grow your business, brand & revenue 
From Unknown to In-demand - Building a brand that sells for you
How to become a paid speaker and get the gig
 
LINKS:
Website: www.suzchadwick.com 
Instagram: www.instagram.com/suzchadwick 
TikTok: www.tiktok.com/suzchadwick 

347. The secret behind your best copy yet with Nadine Nethery

Today on the podcast, I'm chatting with Nadine Nethery about the secret behind your best copy yet. 
Nadine's an audience-driven copywriter and brand messaging strategist who helps smart online business owners turn every brand touchpoint into genuine connections that drive sales and create loyal brand advocates.
What's the secret behind writing copy that truly resonates with your audience? Nadine shared that it's all about leaning into your audience and really understanding them on a deeper level. It's not just about being a great writer; it's about having intentional conversations with your ideal clients and gathering insights that you can use to craft copy that speaks directly to them.
Here are some key takeaways from our chat:
Listen to your audience. Have genuine conversations with them to understand their dreams, desires, pain points, and false beliefs. This will give you a backstage pass to their minds and help you create copy that truly connects.
Adopt your audience's language in your messaging and copy. Use their words, phrases, and tangible transformations to make your copy stick and resonate on a deeper level.
Never stop narrowing things down. Keep refining your messaging as your business evolves and your audience's needs change. Stay in touch with your clients and gather fresh insights to keep your copy relevant and impactful.
Be smart about automating the process. Integrate strategic questions into your onboarding forms, surveys, and touch points throughout your customer journey. This way, you can gather valuable insights without adding more to your already full plate.
Nadine and I also talked about the importance of being authentic in your copy and leaning into your unique quirks. When you show up as your true self, you attract the right clients who connect with your personality and are eager to work with you.
 
About Nadine:
Nadine Nethery is an audience-driven copywriter and brand messaging strategist for smart online business owners.
Her signature LEAN copy method turns every brand touchpoint into genuine connections that drive sales, celebrate loyalty and create loyal brand advocates who happily do the word-spreading for you.
Over the past 7+ years, Nadine has given hundreds of industry-disrupting online business owners the words and to shine and the strategies to build a sustainable audience-centred business."
A selection of headshots is attached for you to choose from.
 
Connect with Nadine: 
Website: https://www.candocontent.com
10 FREE Strategic Survey Questions: https://link.candocontent.com/brand-builders-questions
CAN DO! Tales, the FREE Private Copy Podcast: https://link.candocontent.com/brand-builders-tales
 
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NEXT STEPS:
READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
BRAND BUILDERS ACADEMY - Build the systems, strategy & structure to grow your business
AMPLIFY MASTERMIND - Scale & grow your personal brand & programs
1:1 BUSINESS & MINDSET COACHING - Let's work together 1 on 1
BOLD SPEAKERS COLLECTIVE - Ready to learn how to become a paid speaker?
 
FREE TRAINING & RESOURCES:
Simple Business Buckets training - Understand what to focus on in your business 
Masterclasses
5 powerful strategies to grow your business, brand & revenue 
From Unknown to In-demand - Building a brand that sells for you
How to become a paid speaker and get the gig
 
LINKS:
Website: www.suzchadwick.com 
Instagram: www.instagram.com/suzchadwick 
TikTok: www.tiktok.com/suzchadwick 

346. What to do when business gets quiet

In this episode, I'm talking about what to do when business gets quiet. I know it can be a bit unsettling, but I've got some tips to help you stay positive and proactive. 
Here are my top takeaways:
Be mindful of your thoughts and choose a positive, proactive mindset.
Take action by reviewing your strategy, making new offers, and focusing on lead generation.
Establish regular practices and systems to keep your business running smoothly.
Stay visible, keep showing up, and make great offers - that's where the money will flow.
Remember, ups and downs are a natural part of business. But by focusing on your mindset, actions, and practices, you'll be well-equipped to weather any storms and come out on top. 
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NEXT STEPS:
READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
BRAND BUILDERS ACADEMY - Build the systems, strategy & structure to grow your business
AMPLIFY MASTERMIND - Scale & grow your personal brand & programs
1:1 BUSINESS & MINDSET COACHING - Let's work together 1 on 1
BOLD SPEAKERS COLLECTIVE - Ready to learn how to become a paid speaker?
 
FREE TRAINING & RESOURCES:
Simple Business Buckets training - Understand what to focus on in your business 
Masterclasses
5 powerful strategies to grow your business, brand & revenue 
From Unknown to In-demand - Building a brand that sells for you
How to become a paid speaker and get the gig
 
LINKS:
Website: www.suzchadwick.com 
Instagram: www.instagram.com/suzchadwick 
TikTok: www.tiktok.com/suzchadwick