Brand Builders Lab with Suz Chadwick

393. How to change the way you think about your pricing to earn more

Today's episode is a bit of a special treat. I'm sharing a live call from my Brand Builders Academy, and it's all about Pressure Testing Your Pricing. It's something I believe is super important for you to hear. I wanted to kick off March with some sales magic—focusing on money, pricing, and going bigger with your brand. 
Key Takeaways:
There's always someone in the market who will pay premium prices for the transformation you offer. It's crucial to know deep down that what you bring is worth every penny. If Russell Bronson can throw a $1 million offer out there, trust me, there's potential for your pricing to stretch too.
Have you tried imagining how it feels to charge different amounts? I call it pressure testing. Think about charging $1,000, then $5,000, and even $10,000. Notice where it feels uncomfortable or yucky and ask yourself why. It's an exercise in knowing your worth and being open to new possibilities.
Your price often reflects the value you deliver and the brand you build around it. Look at what your audience sees and hears from you. Is it aspirational? Are you communicating the value of your service in a way that makes them want to book with you now or put you on their vision board?
I can't emphasize enough how crucial it is to communicate the value of your offer—showcase the transformation, the wins. Whether it's a luxurious VIP experience or a simple service, your audience needs to see why you're worth the investment.
Sometimes, it feels like to charge more, you need to give away your soul (not literally!). But often, it's about the wrapping—how you package and talk about your offer. Create an irresistible package that speaks to your clients' desires and meet them at their level.
Doesn't it feel exhilarating to push those boundaries? Embracing this mindset shift could be the game-changer for elevating your brand and your income. Trust in your capabilities, communicate your excellence, and the results will follow.
 
NEXT STEPS:
READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
🌟Let's work together 1 on 1 - 1:1 BUSINESS & MINDSET COACHING 
🌟Join the Amplify Personal Brand Accelerator & start scaling AMPLIFY ACCELERATOR
🌟Need to get your business organised and working for you? Join BRAND BUILDERS ACADEMY will show you how to put profitable foundations of your business.
 
FREE Masterclasses
Confidence to Clients - 3 key strategies to grow you business
Build a Confidently Bold Personal Brand and get paid for what you THINK not just what you do.
How to become a paid speaker and get the gig
 
LINKS:
Website: www.suzchadwick.com 
Instagram: www.instagram.com/suzchadwick 
TikTok: www.tiktok.com/suzchadwick 

392. The secret to Influence with Lucie Miller

Ever wondered how to truly influence others without feeling like you're pulling the strings in some Hollywood heist movie? You're in the right place.
In this episode, I got to chat with the marvelous Lucie Miller from Socially Constructed, who combines neuroscience, leadership, and a deep understanding of human behavior all into one magical package. We met at the Rise Retreat, and I knew I had to have her on the podcast. 
Key Takeaways:
Lucie flips the script on influence, showing us it’s not about manipulation but understanding what makes someone tick. It’s about co-creating experiences where both you and the person you wish to influence can win big – think of it as a mutual victory lap!
Lucie reminded us of how important it is to show up and be visible. Proximity is power! You might be the best kept secret, but unless you’re out there, no one will know. It's time to step into the spotlight and let people know who you are and what you bring to the table.
We all feel it – the discomfort of trying new things, especially when it comes to showing up online. Lucie shares that this feeling is completely normal and part of the process. Embrace the suck! Each small, uncomfortable step is teaching your nervous system that it’s safe to be out there, even if it feels like you’re stumbling.
Trust in yourself is a game changer, whether it's public speaking or any other challenge. Lucy talks about preparing your mind for success and reframing those nerves into excitement. The spotlight isn't as scary as you think if you believe in your own magic.
Authenticity draws people in like bees to honey. Being genuinely you, complete with all the quirks, is what truly influences. When you show up with open arms rather than a straight jacket, you’ll find your tribe who loves you for exactly who you are.
Lucie’s insights are a breath of fresh air, turning the idea of influence into something empowering and human. Whether you’re looking to lead, connect with your team, or captivate an audience, these nuggets of wisdom are here to help you do it in a way that feels genuinely you. 
Connect with Lucie
Webiste: https://socially-constructed.com/
LinkedIn: https://www.linkedin.com/in/luciennemiller/
Instagram: https://www.instagram.com/lucie_socially_constructed/
 
NEXT STEPS:
READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
🌟Let's work together 1 on 1 - 1:1 BUSINESS & MINDSET COACHING 
🌟Join the Amplify Personal Brand Accelerator & start scaling AMPLIFY ACCELERATOR
🌟Need to get your business organised and working for you? Join BRAND BUILDERS ACADEMY will show you how to put profitable foundations of your business.
 
FREE Masterclasses
From Unknown to In-demand - Building a brand that sells for you
How to become a paid speaker and get the gig
 
LINKS:
Website: www.suzchadwick.com 
Instagram: www.instagram.com/suzchadwick 
TikTok: www.tiktok.com/suzchadwick 

391. Simplify, Amplify, Automate

Simplify, Amplify, Automate - That's the 2025 Vibe!
That's the energy we're channelling this year to make waves in business and I'm excited to share how this approach is going to help us 10x everything!
We kicked things off by getting crystal clear on who we're targeting. Our society of action-takers, the ones ready to get uncomfortable for growth, that's who we're dialling in as our dream clients. It's about diving deeper, knowing exactly who she is and what makes her tick, so that when we talk, she feels seen and heard.
I've been streamlining like a madwoman – think less about juggling multiple offers and more about giving clear paths: either you're in the Academy or the Accelerator. It's less hustle, more clarity for everyone involved. And hey, if you're one of those amazing souls needing a hand with this, you know BBA is your go-to!
Key Takeaways:
Simplify everything! Whether it's your offerings, your client avatar, or the messaging – keep it tight. Make it undeniably clear who you serve and how. We're talking about going back to our brand strategy and getting even deeper with it.
It's not just about doing more, it's about making what you already have reach further. Use ads, more podcast appearances, and of course, lots of content! We're working smarter, not harder, with the help of an awesome content manager.
If you're dreaming of scaling up, automation is your best friend. We're refining our funnels, getting cozy with tools like Thrive Cart, and integrating ManyChat to handle those massive peaks in leads smoothly.
Building a business isn't just strategies and systems – it's also about working on the personal growth front. We keep those limiting beliefs in check because thriving businesses start from within.
So here we are, simplifying, amplifying, automating our way through 2025, which means more time doing what we love with clients who are just the right fit.
 
NEXT STEPS:
READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
🌟Let's work together 1 on 1 - 1:1 BUSINESS & MINDSET COACHING 
🌟Join the Amplify Personal Brand Accelerator & start scaling AMPLIFY ACCELERATOR
🌟Need to get your business organised and working for you? Join BRAND BUILDERS ACADEMY will show you how to put profitable foundations of your business.
 
FREE Masterclasses
From Unknown to In-demand - Building a brand that sells for you
How to become a paid speaker and get the gig
 
LINKS:
Website: www.suzchadwick.com 
Instagram: www.instagram.com/suzchadwick 
TikTok: www.tiktok.com/suzchadwick 

390. How to manage clients better & create great customer experiences in your business

Let’s dive into a topic that’s been buzzing in my coaching calls – amazing customer experiences and how the right tech can boost not only your service quality but your revenue too. Who doesn’t love a bit more income, right? 
I’ve been harping on about customer experience and how we, as coaches, consultants, or service providers, can step up our game in onboarding, managing, and off-boarding our clients using a great CRM system. But wait, there's more! 
Takeaways:
Nail the first impression with a stellar CRM
Keep every conversation, every project update, right where you can see it. Plus, it’s a breeze to loop other team members in, ensuring everyone’s on the same page.
Here’s a golden nugget – when you initially outline all possible services to your client at the start of your project, you plant seeds for future opportunities. They might come back a year later, ready to snag those extra services they initially passed on, thanks to your delightful portal that keeps everything in reach. 
Wrap up projects beautifully with automated surveys. Midway and post-project check-ins not only keep things on track but also garner those much-coveted testimonials. 
Personalisation is huge this year. Think surprise and delight – ways you can sprinkle joy in your client’s experience. Because remember, darling, your brand is as much about the feeling you evoke as it is about the service you deliver. 
So, my fabulous listeners, how are you currently managing your client journey? Could adding or refining your CRM make things slicker and more joyful? 
 
NEXT STEPS:
READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
🌟Let's work together 1 on 1 - 1:1 BUSINESS & MINDSET COACHING 
🌟Join the Amplify Personal Brand Accelerator & start scaling AMPLIFY ACCELERATOR
🌟Need to get your business organised and working for you? Join BRAND BUILDERS ACADEMY will show you how to put profitable foundations of your business.
 
FREE Masterclasses
From Unknown to In-demand - Building a brand that sells for you
How to become a paid speaker and get the gig
 
LINKS:
Website: www.suzchadwick.com 
Instagram: www.instagram.com/suzchadwick 
TikTok: www.tiktok.com/suzchadwick 
 
 

389. My online business strategy for 2025

This year I'm doubling down on things that make sense and on platform that help more client connect with me and also help me get found not only now, but in the future. 
So today we're talking about:
Top of funnel
YouTube & podcast
Pinterest
Paid Ads strategy
Middle (nurture)
Email & list building as an ongoing core strategy
Socials
Bottom of funnel
Live Courses - BBA & Amplify - Bold Speakers Collective
Funnels - perfecting & testing simple funnels
BVC
Now some people might find this a lot but when you have great systems and team in place then it's more about managing the process. 
 
NEXT STEPS:
READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
🌟Let's work together 1 on 1 - 1:1 BUSINESS & MINDSET COACHING 
🌟Join the Amplify Personal Brand Accelerator & start scaling AMPLIFY ACCELERATOR
🌟Need to get your business organised and working for you? Join BRAND BUILDERS ACADEMY will show you how to put profitable foundations of your business.
 
FREE Masterclasses
From Unknown to In-demand - Building a brand that sells for you
How to become a paid speaker and get the gig
 
LINKS:
Website: www.suzchadwick.com 
Instagram: www.instagram.com/suzchadwick 
TikTok: www.tiktok.com/suzchadwick 
 
 

388 - Becoming obsessed with your own mastery

This week we're kicking 2025 off with a question.
What will you master this year, this month, this quarter?
What will you become so great at that it taking your business from where you are to where you really want it to be?
 
 
NEXT STEPS:
READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
🌟Let's work together 1 on 1 - 1:1 BUSINESS & MINDSET COACHING 
🌟Join the Amplify Personal Brand Accelerator & start scaling AMPLIFY ACCELERATOR
🌟Need to get your business organised and working for you? Join BRAND BUILDERS ACADEMY will show you how to put profitable foundations of your business.
 
 
FREE Masterclasses
5 powerful strategies to grow your business, brand & revenue 
From Unknown to In-demand - Building a brand that sells for you
How to become a paid speaker and get the gig
 
LINKS:
Website: www.suzchadwick.com 
Instagram: www.instagram.com/suzchadwick 
TikTok: www.tiktok.com/suzchadwick 

387. How to become your most powerful self in 2025

We've got a special one today.
In this special episode, I'm sharing the recording of a live workshop I recently ran for my Heartbeat community focused on stepping into your most powerful self in 2025.
We covered key areas for transformation and growth:
Including: 
Getting crystal clear on your vision for 2025
The importance of focused skill building
Overcoming fear and limiting beliefs
Building high-performing relationships
Taking control of your mindset
Resources Mentioned:
Join the Heartbeat Community: suzchadwick.com/community

386. Building your Personal Brand Ecosystem

Let's talk about building your Personal Brand Ecosystem.
 
The reason that you want to build your personal brand ecosystem is to build community, generate leads, nurture your clients, build authority, have things working for you even when you're sleeping or you're not around.
 
So that's what we're talking about today:
How to build your ecosystem
Understanding the waterfall effect you want to create
Making it easy for potential clients to find you
Having systems that create clients even when you're not working
and more.
If you know that you want to build your personal brand ecosystem then APPLY NOW for the AMPLIFY ACCELERATOR and let's make sure you're creating the right flow for your audience to convert into clients and customers. 
 
NEXT STEPS:
READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
🌟Let's work together 1 on 1 - 1:1 BUSINESS & MINDSET COACHING 
🌟Join the Amplify Personal Brand Accelerator & start scaling AMPLIFY ACCELERATOR
🌟Need to get your business organised and working for you? Join BRAND BUILDERS ACADEMY will show you how to put profitable foundations of your business.
 
 
FREE Masterclasses
5 powerful strategies to grow your business, brand & revenue 
From Unknown to In-demand - Building a brand that sells for you
How to become a paid speaker and get the gig
 
LINKS:
Website: www.suzchadwick.com 
Instagram: www.instagram.com/suzchadwick 
TikTok: www.tiktok.com/suzchadwick 
 
 

385. Future proofing your business - Part 2

Welcome to Part 2 of future proofing your business. Things that we're talking about in this episode that I know you're going to want to dive into before you start planning for 2025!
1)Updating your Marketing Strategy
Embracing an omnichannel
Letting go of entrepreneurial amnesia and creating a measurable content strategy
Leverage new platforms that could work for you.
2) The rise of Personalisation & Customer Experience
The question is, how well do you know your customers' evolving needs?
Can you provide hyper-personalised experiences? what would that look like
Is your customer journey seamless across all channels?
3) How you can strengthen Customer Relations
Getting great at implementing feedback systems
Build community with open channels for communication & feedback
4) Looking seriously at AI Integration & Digital Transformation
How can AI enhance your business operations, save you time, money & effort?
Which processes can be automated while maintaining human touch?
Is your tech stack future-ready?
I've loved watching lots of 2025 predication videos and reading trend reports. The one thing that I know is that the market is starting to move at hyper speed and you need to get on board!
If you're ready to build your personal brand, start creating scaleable systems and get the support and community you need then make sure you apply now for the Amplify Accelerator before 24th December 2024 to get access to the limited time $1000 saving and business review we'll be doing for the first 5 people who join.

384. Future Proofing your Business in 2025 - Part 1

What does future proofing your business look like?
As we head into reviewing the year that was and planning for 2025, I think there are a few things that we need to think about and do.
Key Questions we're asking and talk about in this episode...
Business Model - Are there any elements of your current business model that you need to think about or adjust
Market Position - What is happening in your industry and how do you stay ahead of the curve?
How to build a Team & skills needed - to help grow your business
Technology - What emerging technologies could disrupt your industry?
Customer Relations - How are customer expectations changing
I'll be sharing Part 2 next week when I look at how you can start planning in more specific ways to create change in your business.
 
***********************
NEXT STEPS:
READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
🌟Let's work together 1 on 1 - 1:1 BUSINESS & MINDSET COACHING 
🌟Join the Amplify Personal Brand Accelerator & start scaling AMPLIFY ACCELERATOR
🌟Need to get your business organised and working for you? Join BRAND BUILDERS ACADEMY will show you how to put profitable foundations of your business.
 
FREE Masterclasses
5 powerful strategies to grow your business, brand & revenue 
From Unknown to In-demand - Building a brand that sells for you
How to become a paid speaker and get the gig
 
LINKS:
Website: www.suzchadwick.com 
Instagram: www.instagram.com/suzchadwick 
TikTok: www.tiktok.com/suzchadwick