Brand Builders Lab with Suz Chadwick

399. How to build an audience of buyers

Today I want to dive into one of the hot topics in our community – how to actually build an audience, an email list, and a following of real buyers… not just those people who turn up for the free stuff and disappear when it’s time to invest.
Look, I am all about sharing value – if you know me, you know I love to give you amazing content for free, whether it's via the podcast, socials, or my blog. But if you’re feeling a bit like a content vending machine (just press the button and BOOM! – yet another free resource pops out), then this episode is for you. We’re chatting through strategies so you attract buyers, not just browsers.
Key takeaways from today’s chat:
Free is not always the answer
Value ladders are your best friend
Train your audience to expect sales (And that’s a GOOD thing!)
Action-focused calls to action are key
Position your offers and language for serious buyers
If you're wanting to get the foundation of your business is place head to Brand Builders Academy
If you're ready to scale to your next $100k apply for the Amplify Accelerator 
To check out everything else head over to www.suzchadwick.com

398. 3 things to do to get more sales

Today, we're cutting through the noise and focusing on three simple yet powerful things you need to drive those sales and boost your business. Trust me, these are practical steps you can start implementing right away!
Here's a sneak peek of what's inside this episode:
It's not just about posting online; it's about building trust and repetition. I've kept clients coming back to me because they see me everywhere—emails, social media, podcasts, you name it. This ongoing presence cements my reliability in their minds.
Functional systems streamline your process. Decide what you want to sell, refine your sales message, and automate what you can. My magical trio: simplify what you’re offering, automate with systems like nurture emails, and amplify your message across platforms. This system will be your business's backbone.
Have you ever wondered where your last ten clients came from? Break down how they found you and why they chose to work with you. It could be Instagram, a podcast episode, or a masterclass. Identifying this will help you hone in on what’s most effective and replicate it.
How are you pushing your boundaries and thinking bigger? Whether it’s through trying out new events or brainstorming fresh ways to connect with clients, it all starts with mindset. I’m planning women in business breakfasts and brainstorming new personal branding workshops because trying new things keeps the journey exciting.
This episode will not only help you survive but also thrive in forging meaningful connections and building a remarkable brand that stands out. Remember, the goal here is impact, influence, and income—and you’re totally capable of achieving all three.
NEXT STEPS:
READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
🌟Let's work together 1 on 1 - 1:1 BUSINESS & MINDSET COACHING 
🌟Join the Amplify Personal Brand Accelerator & start scaling AMPLIFY ACCELERATOR
🌟Need to get your business organised and working for you? Join BRAND BUILDERS ACADEMY will show you how to put profitable foundations of your business.
 
FREE Masterclasses
Confidence to Clients - 3 key strategies to grow you business
Build a Confidently Bold Personal Brand and get paid for what you THINK not just what you do.
How to become a paid speaker and get the gig
 
LINKS:
Website: www.suzchadwick.com 
Instagram: www.instagram.com/suzchadwick 
TikTok: www.tiktok.com/suzchadwick 
 

397. The hard things you're avoiding

Tackling the Hard Stuff: How to Push Through Business Challenges
I recently attended a marketing conference where one of the speakers posed a question.
I've been thinking about it a lot and it's a question that I wanted to share with you today that I think can help us tackle the hard stuff in biz!
In this episode, I discuss the importance of tackling the hard tasks we often avoid in business. How we can be more self-awareness to get us unstuck and how to push through difficult tasks to get the results we really want.
In this episode we're talking about:
A Powerful Question I think is worth writing down and sticking on your computer
The Importance of Coaching and Support
Commiting to doing the things that will move your business forward
The Cost of Avoiding Hard Tasks
We all know that business is self development on crack, so the faster we learn to manage ourselves the faster we'll get to where we want to go.
NEXT STEPS:
READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
🌟Let's work together 1 on 1 - 1:1 BUSINESS & MINDSET COACHING 
🌟Join the Amplify Personal Brand Accelerator & start scaling AMPLIFY ACCELERATOR
🌟Need to get your business organised and working for you? Join BRAND BUILDERS ACADEMY will show you how to put profitable foundations of your business.
 
FREE Masterclasses
Confidence to Clients - 3 key strategies to grow you business
Build a Confidently Bold Personal Brand and get paid for what you THINK not just what you do.
How to become a paid speaker and get the gig
 
LINKS:
Website: www.suzchadwick.com 
Instagram: www.instagram.com/suzchadwick 
TikTok: www.tiktok.com/suzchadwick 

396. Practising Imperfection

In this episode, we're getting a bit real and raw, diving into a conversation that sprouted from some incredible discussions I've had with my coaching clients. It’s all about practicing imperfection when you're building that fabulous personal brand of yours.
Key Takeaways:
Transitioning into a personal brand and getting paid for your thoughts can feel super new and uncomfortable, especially if you've been a high-performing expert in another area. Starting over is hard, but remember, everyone was once a beginner.
Your personality can be the deciding factor for why someone chooses to work with you. Bring that personality to the forefront and let it be your differentiator. Sharing your unique stories, experience, and why you do what you do creates real connection.
Don’t just show the shiny end products. Let people in on the ups, downs, and all-arounds of your journey. People love following a good story, and it might just be the reason someone becomes your biggest cheerleader.
 By being transparent and sharing both successes and failures, you build trust with your audience. Talk about what works and what doesn’t, and your followers will appreciate the authenticity.
If you want to connect and grow, you've got to be willing to be imperfect and show up anyway. Perfection isn't relatable; progress is.
We're diving into why showing up as yourself is critical, how to create loyalty and trust through storytelling, and why embracing imperfection just might be your greatest strength. Hope this resonates with you, and remember, let me know if this lands and if you think you can use it!
 
NEXT STEPS:
READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
🌟Let's work together 1 on 1 - 1:1 BUSINESS & MINDSET COACHING 
🌟Join the Amplify Personal Brand Accelerator & start scaling AMPLIFY ACCELERATOR
🌟Need to get your business organised and working for you? Join BRAND BUILDERS ACADEMY will show you how to put profitable foundations of your business.
 
FREE Masterclasses
Confidence to Clients - 3 key strategies to grow you business
Build a Confidently Bold Personal Brand and get paid for what you THINK not just what you do.
How to become a paid speaker and get the gig
 
LINKS:
Website: www.suzchadwick.com 
Instagram: www.instagram.com/suzchadwick 
TikTok: www.tiktok.com/suzchadwick 

395. The funnels that are working & that you need in your business

Today, I'm chatting with my fabulous friend and biz buddy, Kate McKibbin from Hello Funnels. We're diving deep into the world of funnels that are working right now, even when you're catching some zzz's or taking a break. Kate's the go-to gal for automating sales through smart funnel strategies – no royalty titles needed, she's our awesome "dog's body of funnels."
In this episode, we kick off with Kate sharing all the juicy details from her recent Vegas adventure at Funnel Hackers Live, where she rubbed shoulders with marketing legends. Imagine five days of non-stop learning, strategies, and dancing with glow sticks before breakfast! Pure genius to have people all energised and ready, am I right?
Curious about what's working now in the online funnel world?
Key takeaways:
Get back to basics and refine your offer until it clicks! Kate emphasises the importance of continuously testing offers through regular webinars or funnels. Always aim for that sweet 10% conversion rate from your webinars if you're selling offers between $200 - $3000.
Once you've cracked the code on a live webinar, it's time to go evergreen. Kate shares client success stories where consistent weekly live webinars eventually transformed into automated money-makers. If your live session rocks, your recorded session will follow suit.
Lead magnet to tripwire is making a comeback! Adding a 72-hour discounted offer right after a freebie, followed by a few enticing follow-up emails, helps cover ad costs and keeps the momentum rolling.
In uncertain times, low ticket offers can be a game-changer. They’re not about breaking even on ads but about adding value and building trust. Make them simple yet impactful to encourage those impulse buys.
Both Kate and I love how AI, especially ChatGPT, can streamline the creation process. It’s like your own team brainstorming and executing ideas at lightning speed. Tools like these allow us to work smarter, not harder.
I truly hope you find these nuggets of wisdom helpful. Let me know if you're going to give any of these a go or if you have your own creative twists. Remember, it's all about automating and optimising while keeping it fun and fitting for your market.
Catch you in the next episode, and until then, happy funnel-ing!
Connect with Kate McKibbin - Hello Funnels 
Website: https://hellofunnels.co/ 
Instagram: https://www.instagram.com/hellofunnels 
YouTube: https://www.youtube.com/channel/UCSEUE9KC-x35_HYa29mSSgQ 
 
NEXT STEPS:
READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
🌟Let's work together 1 on 1 - 1:1 BUSINESS & MINDSET COACHING 
🌟Join the Amplify Personal Brand Accelerator & start scaling AMPLIFY ACCELERATOR
🌟Need to get your business organised and working for you? Join BRAND BUILDERS ACADEMY will show you how to put profitable foundations of your business.
 
FREE Masterclasses
From Unknown to In-demand - Building a brand that sells for you
How to become a paid speaker and get the gig
 
LINKS:
Website: www.suzchadwick.com 
Instagram: www.instagram.com/suzchadwick 
TikTok: www.tiktok.com/suzchadwick 

394. Email Marketing & a mindset that makes more sales with Peta Serras

This week I'm joined by the fabulous Peta Serras, the genius behind Professional Babe and the creator of Give Good Email. She’s a whiz at what she does, and together, we’re uncovering how you can pump up your sales game.
In this episode, we’re really digging into how Peta uses her knack for anticipating client needs to preempt their questions and boost sales. 
Key Takeaways:
Peta reminded us, quite candidly, that sales are a precursor to service excellence. As much as we want to rely on our amazing skills, we’ve got to sell them first! No shame in self-promotion and telling people how great you are.
Peta is the queen of leveraging email marketing. Her journey from hating emails to crafting powerful automations that clone her sales energy is inspiring. If email isn't your thing yet, you might want to rethink that!
Throughout our chat, Peta emphasized the importance of not sitting back passively and just hoping things sell. Get in there! Follow up with potential clients, start meaningful conversations, and nurture those relationships because relationships actually matter big time.
Whether it’s the fast-paced clients who are ready to buy or the slow and steady ones who need more nurturing, both need your attention. This long game can be rewarding if you approach it with patience and strategy.
Peta shared how loving money and being neutral to it makes a difference. Celebrating wins and training your brain to focus on the positives and evidence of your success can transform your business outlook.
Peta’s methods are practical, bold, and easy to implement, whether you're new to sales or a seasoned pro. Plus, they’re pretty fun too!
Don't forget to follow Peta over at Professional Babe and grab her comprehensive audit, 'Hot Business,' to gain insights into your business strengths and areas to improve. And if you find yourself in need of a business oracle, you know who to call!
Connect with Petra
Webiste: https://www.professionalbabe.com/ 
LinkedIn: https://www.linkedin.com/company/professional-babe/ 
Instagram: https://www.instagram.com/professionalbabe/ 
 
NEXT STEPS:
READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
🌟Let's work together 1 on 1 - 1:1 BUSINESS & MINDSET COACHING 
🌟Join the Amplify Personal Brand Accelerator & start scaling AMPLIFY ACCELERATOR
🌟Need to get your business organised and working for you? Join BRAND BUILDERS ACADEMY will show you how to put profitable foundations of your business.
 
FREE Masterclasses
From Unknown to In-demand - Building a brand that sells for you
How to become a paid speaker and get the gig
 
LINKS:
Website: www.suzchadwick.com 
Instagram: www.instagram.com/suzchadwick 
TikTok: www.tiktok.com/suzchadwick 

393. How to change the way you think about your pricing to earn more

Today's episode is a bit of a special treat. I'm sharing a live call from my Brand Builders Academy, and it's all about Pressure Testing Your Pricing. It's something I believe is super important for you to hear. I wanted to kick off March with some sales magic—focusing on money, pricing, and going bigger with your brand. 
Key Takeaways:
There's always someone in the market who will pay premium prices for the transformation you offer. It's crucial to know deep down that what you bring is worth every penny. If Russell Bronson can throw a $1 million offer out there, trust me, there's potential for your pricing to stretch too.
Have you tried imagining how it feels to charge different amounts? I call it pressure testing. Think about charging $1,000, then $5,000, and even $10,000. Notice where it feels uncomfortable or yucky and ask yourself why. It's an exercise in knowing your worth and being open to new possibilities.
Your price often reflects the value you deliver and the brand you build around it. Look at what your audience sees and hears from you. Is it aspirational? Are you communicating the value of your service in a way that makes them want to book with you now or put you on their vision board?
I can't emphasize enough how crucial it is to communicate the value of your offer—showcase the transformation, the wins. Whether it's a luxurious VIP experience or a simple service, your audience needs to see why you're worth the investment.
Sometimes, it feels like to charge more, you need to give away your soul (not literally!). But often, it's about the wrapping—how you package and talk about your offer. Create an irresistible package that speaks to your clients' desires and meet them at their level.
Doesn't it feel exhilarating to push those boundaries? Embracing this mindset shift could be the game-changer for elevating your brand and your income. Trust in your capabilities, communicate your excellence, and the results will follow.
 
NEXT STEPS:
READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
🌟Let's work together 1 on 1 - 1:1 BUSINESS & MINDSET COACHING 
🌟Join the Amplify Personal Brand Accelerator & start scaling AMPLIFY ACCELERATOR
🌟Need to get your business organised and working for you? Join BRAND BUILDERS ACADEMY will show you how to put profitable foundations of your business.
 
FREE Masterclasses
Confidence to Clients - 3 key strategies to grow you business
Build a Confidently Bold Personal Brand and get paid for what you THINK not just what you do.
How to become a paid speaker and get the gig
 
LINKS:
Website: www.suzchadwick.com 
Instagram: www.instagram.com/suzchadwick 
TikTok: www.tiktok.com/suzchadwick 

392. The secret to Influence with Lucie Miller

Ever wondered how to truly influence others without feeling like you're pulling the strings in some Hollywood heist movie? You're in the right place.
In this episode, I got to chat with the marvelous Lucie Miller from Socially Constructed, who combines neuroscience, leadership, and a deep understanding of human behavior all into one magical package. We met at the Rise Retreat, and I knew I had to have her on the podcast. 
Key Takeaways:
Lucie flips the script on influence, showing us it’s not about manipulation but understanding what makes someone tick. It’s about co-creating experiences where both you and the person you wish to influence can win big – think of it as a mutual victory lap!
Lucie reminded us of how important it is to show up and be visible. Proximity is power! You might be the best kept secret, but unless you’re out there, no one will know. It's time to step into the spotlight and let people know who you are and what you bring to the table.
We all feel it – the discomfort of trying new things, especially when it comes to showing up online. Lucie shares that this feeling is completely normal and part of the process. Embrace the suck! Each small, uncomfortable step is teaching your nervous system that it’s safe to be out there, even if it feels like you’re stumbling.
Trust in yourself is a game changer, whether it's public speaking or any other challenge. Lucy talks about preparing your mind for success and reframing those nerves into excitement. The spotlight isn't as scary as you think if you believe in your own magic.
Authenticity draws people in like bees to honey. Being genuinely you, complete with all the quirks, is what truly influences. When you show up with open arms rather than a straight jacket, you’ll find your tribe who loves you for exactly who you are.
Lucie’s insights are a breath of fresh air, turning the idea of influence into something empowering and human. Whether you’re looking to lead, connect with your team, or captivate an audience, these nuggets of wisdom are here to help you do it in a way that feels genuinely you. 
Connect with Lucie
Webiste: https://socially-constructed.com/
LinkedIn: https://www.linkedin.com/in/luciennemiller/
Instagram: https://www.instagram.com/lucie_socially_constructed/
 
NEXT STEPS:
READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
🌟Let's work together 1 on 1 - 1:1 BUSINESS & MINDSET COACHING 
🌟Join the Amplify Personal Brand Accelerator & start scaling AMPLIFY ACCELERATOR
🌟Need to get your business organised and working for you? Join BRAND BUILDERS ACADEMY will show you how to put profitable foundations of your business.
 
FREE Masterclasses
From Unknown to In-demand - Building a brand that sells for you
How to become a paid speaker and get the gig
 
LINKS:
Website: www.suzchadwick.com 
Instagram: www.instagram.com/suzchadwick 
TikTok: www.tiktok.com/suzchadwick 

391. Simplify, Amplify, Automate

Simplify, Amplify, Automate - That's the 2025 Vibe!
That's the energy we're channelling this year to make waves in business and I'm excited to share how this approach is going to help us 10x everything!
We kicked things off by getting crystal clear on who we're targeting. Our society of action-takers, the ones ready to get uncomfortable for growth, that's who we're dialling in as our dream clients. It's about diving deeper, knowing exactly who she is and what makes her tick, so that when we talk, she feels seen and heard.
I've been streamlining like a madwoman – think less about juggling multiple offers and more about giving clear paths: either you're in the Academy or the Accelerator. It's less hustle, more clarity for everyone involved. And hey, if you're one of those amazing souls needing a hand with this, you know BBA is your go-to!
Key Takeaways:
Simplify everything! Whether it's your offerings, your client avatar, or the messaging – keep it tight. Make it undeniably clear who you serve and how. We're talking about going back to our brand strategy and getting even deeper with it.
It's not just about doing more, it's about making what you already have reach further. Use ads, more podcast appearances, and of course, lots of content! We're working smarter, not harder, with the help of an awesome content manager.
If you're dreaming of scaling up, automation is your best friend. We're refining our funnels, getting cozy with tools like Thrive Cart, and integrating ManyChat to handle those massive peaks in leads smoothly.
Building a business isn't just strategies and systems – it's also about working on the personal growth front. We keep those limiting beliefs in check because thriving businesses start from within.
So here we are, simplifying, amplifying, automating our way through 2025, which means more time doing what we love with clients who are just the right fit.
 
NEXT STEPS:
READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
🌟Let's work together 1 on 1 - 1:1 BUSINESS & MINDSET COACHING 
🌟Join the Amplify Personal Brand Accelerator & start scaling AMPLIFY ACCELERATOR
🌟Need to get your business organised and working for you? Join BRAND BUILDERS ACADEMY will show you how to put profitable foundations of your business.
 
FREE Masterclasses
From Unknown to In-demand - Building a brand that sells for you
How to become a paid speaker and get the gig
 
LINKS:
Website: www.suzchadwick.com 
Instagram: www.instagram.com/suzchadwick 
TikTok: www.tiktok.com/suzchadwick 

390. How to manage clients better & create great customer experiences in your business

Let’s dive into a topic that’s been buzzing in my coaching calls – amazing customer experiences and how the right tech can boost not only your service quality but your revenue too. Who doesn’t love a bit more income, right? 
I’ve been harping on about customer experience and how we, as coaches, consultants, or service providers, can step up our game in onboarding, managing, and off-boarding our clients using a great CRM system. But wait, there's more! 
Takeaways:
Nail the first impression with a stellar CRM
Keep every conversation, every project update, right where you can see it. Plus, it’s a breeze to loop other team members in, ensuring everyone’s on the same page.
Here’s a golden nugget – when you initially outline all possible services to your client at the start of your project, you plant seeds for future opportunities. They might come back a year later, ready to snag those extra services they initially passed on, thanks to your delightful portal that keeps everything in reach. 
Wrap up projects beautifully with automated surveys. Midway and post-project check-ins not only keep things on track but also garner those much-coveted testimonials. 
Personalisation is huge this year. Think surprise and delight – ways you can sprinkle joy in your client’s experience. Because remember, darling, your brand is as much about the feeling you evoke as it is about the service you deliver. 
So, my fabulous listeners, how are you currently managing your client journey? Could adding or refining your CRM make things slicker and more joyful? 
 
NEXT STEPS:
READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
🌟Let's work together 1 on 1 - 1:1 BUSINESS & MINDSET COACHING 
🌟Join the Amplify Personal Brand Accelerator & start scaling AMPLIFY ACCELERATOR
🌟Need to get your business organised and working for you? Join BRAND BUILDERS ACADEMY will show you how to put profitable foundations of your business.
 
FREE Masterclasses
From Unknown to In-demand - Building a brand that sells for you
How to become a paid speaker and get the gig
 
LINKS:
Website: www.suzchadwick.com 
Instagram: www.instagram.com/suzchadwick 
TikTok: www.tiktok.com/suzchadwick