Brand Builders Lab with Suz Chadwick

What if the hard things in your business felt lighter before you even started? Suz shares the thinking she’s used to make big leaps, from moving to London at 22 to speaking on a TEDx stage. She gives you a thought audit you can run today.
In this episode:
Why what you picture ahead of time (future pacing) decides your fear or excitement
How to build self-trust using evidence from hard things you’ve already done
Why to ask “what is my brain offering me?” and how to decline the offer
How to become your own best friend and hype girl
Why working as hard on yourself as on your business grows both
Work with Suz:Ready to show up with more confidence, visibility and authority in your business? The Brand Accelerator is group coaching for experienced women who want to build a personal brand that attracts clients. Find out more: https://www.suzchadwick.com/amplify

You’ve got leads, but you’re not sure what to market or how to turn them into clients. Suz shares the four actions she runs every month so you always know what you’re doing and when.
In this episode:
How to set your MEMO (Monthly Energised Marketing Offer) so you know what you’re selling this month
Why your lead magnet thank you page needs an offer
How a $27 workshop with upsells returned roughly 3 to 4x on ad spend
How to plan a conversion event that takes people straight into your offer
Why you need to stop assuming people know what you sell
Work with Suz:If you want a room that helps you plan, market and sell on repeat every month, the Brand Accelerator is built for that. Find out if it’s right for you: https://www.suzchadwick.com/amplify

Waiting for clarity? Stop. I walk you through the five-step challenge I’m using right now to test what works, build skills and attract the right opportunities. I’m 30 days plus into a daily YouTube experiment, and I share exactly how I run it.
In this episode:
Why a self-set challenge gets you out of a business rut
How to pick a test that leans into what you’re great at
How to decide what success looks like
The simple system I use to record and publish fast
Why deciding beats “maybe”, and how to measure the result
Resources mentioned:
Brand Builders Lab on YouTube (daily videos)
Work with Suz:Want a room full of experienced women testing and building their personal brands alongside you? Join me inside the Amplify Brand Accelerator: www.suzchadwick.com/amplify
 

You can fix everyone else’s brand, then go blank on your own. Suz explains why it’s so hard to read the label when you’re inside the jar, and how to become your own client so you can market your own business with a system, not guesswork.
In this episode:
Why experienced experts struggle to market themselves
How to run your own business through a yearly evaluation
Why blocking out review time turns blind spots into habits
How to do a thought audit on the cringe of being seen trying
The three questions to answer before you create again
Resources mentioned:
Client Persona Free Resource: https://leads.suzchadwick.com/personadoc
Brand Builders Academy - need to get the foundations in place? - https://www.suzchadwick.com/bba
Previous episode: My simple YouTube system
Work with Suz:Want a room that helps you build a brand that sells for you and gets you out of your own way? Join the Brand Accelerator: https://www.suzchadwick.com/amplify

I quit YouTube years ago over a DSLR and a slow upload. This month I’m committing to creating more, and I’m sharing the exact system I’m using to make it easy. If you want to show up more online without the overwhelm, this one’s for you.
In this episode:
Why a public challenge keeps you accountable
A camera setup that takes two minutes or less
How to build an idea bank from your client calls
The Descript, Claude and Reels Edit Engine workflow
Why long-form content suits high-ticket offers
The three numbers I’m tracking over 30, 60 and 90 days
Resources mentioned:
DJI Osmo
Descript
Notion
Claude
Reels Edit Engine
Work with Suz Chadwick:Want a personal brand that sells for you? Join the Brand Accelerator, my group coaching program for experienced business owners. APPLY HERE

Everyone says build a personal brand. Nobody explains how. Suz breaks it into four layers you can start sharing this week, using the knowledge, stories and opinions you already have.
In this episode:
Professional: share your expertise with real detail
Personal: your values, opinions and brand story
Passions: the memory markers people link to you
Pursuits: take people along while you chase a goal
What to do when someone doesn't love your brand
Resources mentioned:
Free personal brand playbook: https://www.suzchadwick.com/playbook
Work with Suz:Ready to build a personal brand that brings in clients? The Brand Accelerator is my high level group coaching program for experts ready to scale - AMPLIFY APPLY NOW

Let's be honest, social media feels like a sea of sameness, and you're probably bored of your own content too. Today' I'm sharing three ways to bring the joy, the personality and the weird back, so you create content you actually want to make.
In this episode:
Why content that doesn't excite you won't last
Step 1: Notice what you love to watch and work out if you could create it
Step 2: Find a format that suits your natural way of speaking, and ignore the analytics while you test
Step 3: Find your weird and use it to build the personal side of your Brand Stack
Why your online self should match the person clients meet in real life
Resources mentioned:
Free gift from Suz - Download my free Claude AI Client Persona Doc to help you nail your messaging and speak directly the clients you want to attract.
Work with Suz:Ready to build a personal brand that sounds like you and attracts the right clients? The Amplify Brand Accelerator is Suz's group coaching program for experienced women who want to build a brand that sells. APPLY NOW

Yapping videos. AI carousels. The same content over and over. I recently fell into what I call the pit of boring despair with my own short-form content, and this episode is the way out. Three things to bring back the personality, the fun and the you factor, so creating stops feeling like a box to tick.
In this episode:
Why boring content is a self-awareness problem before it's a strategy problem, and my own call-out
How to work out what you actually love to consume, and whether you can realistically create it
Finding a format that suits your natural way of speaking instead of forcing someone else's
Why you should test formats and ignore your analytics for a bit, because reps matter
Finding your weird, and why the personal layer of the brand stack is what people remember
The gap between how you show up online and who you are in person, and what that costs you
Resources mentioned:
Free gift: Scalable Expert Playbook
Work with Suz:
Want to build a personal brand that sells for you, with a content system you don't have to reinvent every week? That's exactly what we do inside The Brand Accelerator. Have a look here: https://www.suzchadwick.com/brand-accelerator

Lisa Messenger is back for second time on the podcast. In this one we skip the origin story and go straight to where she is now: no staff, new revenue streams, two books, a baby on the way and a completely reimagined Collective.
Lisa says she's become a beginner again at four things in three years. Motherhood, AI, fiction and retreats. None of them existed in her business before. We get into why she walked away from a business moving 100,000 units a month, and what she built in its place.
In this episode:
Why Lisa shut down a huge revenue business she hated running, and how she replaced the income
Tens of millions in revenue and zero profit, and what she does differently now
Running a business with zero staff and a co-founder, and what AI does instead of a team
Becoming a certified prompt engineer 23 years into business, and the simple exercise she used to explain AI to her 82 year old mum
What she's seeing at her retreats after 28 rounds, including who's still resisting AI and who's flying
The new Collective membership, the rooms model, and her first public word on bringing print back
Writing fiction badly, learning the craft, and how Matchstick came out of it
Resources mentioned:
Listen to Episode 30 with Lisa Messenger, Risk & Resilience
Her fiction book - Matchstick, out October
Lisa's nonfiction book, out April
The Collective membership, free 30 day trial for listeners - https://www.suzchadwick.com/collective
 
Work with Suz:Ready to build a personal brand that actually converts? The Brand Accelerator is my high touch group coaching program for expert women ready to scale. https://www.suzchadwick.com/brand-accelerator 

LinkedIn is not my platform, but it is where a lot of my clients are quietly winning work. So I brought in Abbey Naylor from Bold Mood, who helps women founders and creators get seen, known and paid on LinkedIn. We get into what's actually working in 2026, why your profile is holding you back, and how to go from lurker to visible without cringing.
In this episode:
Why dwell time changed the game, and how carousels and video are winning right now
Why copying your Instagram strategy onto LinkedIn falls flat
The reach, connect and convert content funnel, and the 50% rule for new accounts
Why your profile reads like a CV, and the headline fix that differentiates you
Personal brand does not mean personal life, and the filter Abbey uses on every post
How to spot the lurkers who are actually your buyers
LinkedIn newsletters, and the client of mine with 35,000 subscribers
Resources mentioned:
Abbey Naylor on LinkedIn
 
 
Work with Suz:Ready to build a personal brand that actually converts? The Brand Accelerator is my group coaching program for experienced business owners ready to scale beyond one to one. https://www.suzchadwick.com/brand-accelerator