Brand Builders Lab with Suz Chadwick

How to Use Storytelling to Attract Clients (Without the Sales Pitch)
If you want people binging your content and actually connecting with you, there's one skill you need to master: storytelling. In this episode, I'm breaking down exactly why stories matter for your business, the three types of stories every business owner needs, and how to structure your stories so they're memorable and magnetic.
In this episode:
Why storytelling is the secret to building a personal brand people remember
The psychology behind why stories convert better than tips
The 3 story types you need: origin, client transformation, and everyday identity
How to structure your stories for maximum impact
Real examples of how my story attracts ideal clients
Links:
Apply for the Amplify Accelerator
Follow me on Instagram
Need to get the foundations in place? Join Brand Builders Academy
 

Welcome to another episode of the Brand Builders Lab podcast! Today I'm diving deep into what I'm calling the "UN Era" – six powerful mindset shifts that will transform how you build your personal brand.
If you've been filtering yourself, playing it safe, or trying to be "professional" instead of being YOU, this episode is your wake-up call. I'm sharing the exact mindset shifts that help my clients build magnetic personal brands that attract dream clients and incredible opportunities.
In This Episode, You'll Discover:
Why personal branding for women starts with mindset, not strategy
The six UN shifts: unfiltered, unapologetic, unrealistic, unbothered, uncommon, and unabsorbed
How to position your brand instead of worrying about being professional
My five rejections quest and why going after nos gets you more yeses
Why being "delulu" might be exactly what your business needs
How to create from a place of authenticity instead of consumption
Resources Mentioned:
My Spicy Opinions GPT
Unfiltered Event – Melbourne, March 19th
Previous episodes with Liz Mosley and Zara Jarvis
Connect With Me:
Instagram: @suzchadwick Website: www.suzchadwick.com

Your strategy is boring—and I say that with love. You're showing up, creating content, doing what everyone's telling you to do... and it's not getting you the results you want. Sound familiar?
In this episode, I'm pulling back the curtain on the three non-boring strategies I'm implementing in 2026 to amp up my personal brand and business. These are the exact things that will help you stand out, build genuine connection, and finally become memorable in your industry.
In this episode, you'll discover:
Why "going pro" with your content isn't about perfection—it's about strategic testing and staying in your zone of genius
How to build a content ecosystem that works as a business asset (even while you sleep)
The power of "spicy messaging" and why playing it safe is keeping you invisible
My biggest challenge this past year and how I'm fixing it in 2026
The one metric that matters most for building trust with your audience
If you're ready to take your strategy from boring and beige to bold and spicy, this episode is your permission slip to do more, be more, and create the impact you know you're capable of.
LINKS:
Bold Opinions GPT
Brand Builders Academy
Follow Suz on Instagram

In this episode, I'm joined by voice and visibility coach Vasavi Kumar for a powerful conversation about overcoming fear of visibility in business. We dive deep into the neuroscience of saying things out loud, nervous system regulation strategies that actually work, and why mirror work might be your secret weapon for confidence on camera.
Vasavi shares her personal journey from therapy to entrepreneurship, including her experience with addiction recovery and how it shaped her approach to authentic visibility.
If you've ever hesitated to hit publish, get on camera, or share your real thoughts in business, this conversation will give you the practical tools and mindset shifts you need to show up boldly. We also tackle money mindset, pricing psychology, and why simplifying your business might be the key to scaling it.
Connect with Vasvi - Instagram
Website
 
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✅Work with me to scale - https://www.suzchadwick.com/amplify
✅1:1 Coaching - https://www.suzchadwick.com/bc
✅Build your coaching & consulting business masterclass - https://www.suzchadwick.com/coach
✅Messy to Magnetic Masterclass - get your biz foundation in place - https://www.suzchadwick.com/messy

The truth is that you don't need to have a million messages, products and projects. 
Simplifying your business is going to be one of the best things you can do to feel at ease, to create in a powerful way and to build something that aligns with where you want to go. 
Today I'm sharing 3 key things that I think you can keep simple and focus on that will make the biggest difference. 
If you're ready to work together then DM me the word Amplify on Instagram @suzchadwick to get started!

Liz Mosley is a graphic designer with 18+ years of experience running her own creative studio, helping small business owners build brands they genuinely love. She's also the host of the Building Your Brand podcast, where she talks about the real, messy, magical parts of building a business.
In this episode, Liz shares her rejection challenge journey - a goal to get 100 rejections in six months that completely transformed her mindset and business. She'll walk you through the exact moment she realised her fear of rejection was holding her back, how she gamified the whole thing to make it less scary, and what happened when she actually started asking for the opportunities she wanted.
We talk about why rejection is just data, not a reflection of your worth. We dive into the mindset shifts that actually matter. We explore how sharing your story - even the vulnerable, messy bits - is what makes you magnetic to the right people. And we unpack the real opportunities that came from her being bold enough to ask.
If you're playing small because you're afraid of hearing no, this is the conversation that'll shift something for you.Connect with Liz
INSTAGRAM
WEBSITE
PODCAST
 
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Ready to stop playing small and start asking for what you want?
Here's how to work with me:
✅ Amplify Accelerator Scale your business - https://www.suzchadwick.com/amplify ✅ 1:1 Coaching - https://www.suzchadwick.com/bc ✅ Build your Coaching & Consulting Business Masterclass - https://www.suzchadwick.com/coach ✅ Messy to Magnetic Masterclass - https://www.suzchadwick.com/messy

Stop doing busy work and start focusing on revenue-generating activities that actually make money. In this episode, I'm breaking down exactly what's keeping you spinning your wheels and the simple, deliberate funnel system that'll change everything. We're talking brand clarity, lead magnets that actually convert, community engagement, making offers without being salesy, and the scalable impact method that creates the flywheel effect in your business. If you're tired of doing a million things that aren't getting you paid, this one's for you. Plus: why you don't need everything perfect to start generating revenue.
 
✅ Scale your business – https://www.suzchadwick.com/amplify ✅ 1:1 Coaching – https://www.suzchadwick.com/bc ✅ Build your coaching & consulting business masterclass – https://www.suzchadwick.com/coach ✅ Messy to Magnetic Masterclass – get your biz foundation in place – https://www.suzchadwick.com/messy
 
 

Okay, so here's the thing nobody's talking about when it comes to building a personal brand, and I'm genuinely obsessed with it right now. You don't get results by trying to be the person - you get results by deciding to be the person who does the thing. Full stop.
In this episode, I'm breaking down the five identity-shifting pillars that'll actually help you stop the constant struggle and start moving towards your goals without all the resistance. Because if you've been stuck despite knowing what to do, it's probably an identity issue, not a skills issue.
✅ACCESS THE QUESTIONS DOC MENTIONED IN THIS EPISODE
If you're ready to shift your identity and build the personal brand and build you want then now is perfect time to join the Amplify Accelerator. 
Don't forget to check it out on Youtube too!

GRAB THE FREE CLIENT TRIGGER GPT HERE
Ever wondered if your client is actually ready to buy?
Today, I'm sharing 4 key questions to ask to really understand where your clients are at and how to speak directly to their needs, wants and stage. 
There's a moment - a specific moment - where they shift from thinking about it to needing it now. In this episode, I'm breaking down the four questions that'll help you identify that moment, shorten your sales cycle, and speak directly to your dream client when they're most ready to listen. Because understanding buyer readiness isn't just about sales - it's about being the person they can't help but reach out to. Tune in to discover the signals that matter.
 
Work with Me:
Brand Builders Academy - www.suzchadwick.com/bba
Amplify Accelerator - www.suzchadwick.com/amplify
1:1 Coaching - www.suzchadwick.com/bc 
 
 
 

 So today we're talking about the courage and the confidence to step up.
And step out of your comfort zone to build your personal brand because at the end of the day, it's not that you don't have the expertise, it's that you don't have the visibility, you don't have enough people knowing about you in order for you to build a profitable personal brand.
Reminder that you can the video on Youtube or Spotify!
 
Ready to take action and work together?
Join the Amplify Accelerator to build your personal brand, confidence & coaching/consulting business
Need to get your business foundations in place? Join Brand Builders Academy
Want to work with me 1:1 Click Here